The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
In this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement.
Tune in to learn more!
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Topics: shared media, social media, On Top of PR
Maximizing the Impact of Your Company's Media Coverage
Earning great media coverage is significant for any company. But the value of that coverage is actually in your ability to amplify it and reach your key stakeholders - prospective and current customers, and employees.
There are several ways to amplify your coverage.
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Topics: PR tips, shared media, owned media, social media, web media
Young Americans are embracing neighborhood updates from friends, family, and online forums.
While television and newspapers have long been Americans' go-to sources for local news, new data shows that interpersonal channels like word-of-mouth and social media are growing in importance. A 2024 Pew Research Center report finds that these tech-enabled pathways now rival traditional outlets' roles in local news dissemination.
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Topics: shared media, earned media, social media, news media
- OpenAI unveils new chat
- PR blunder: Starbucks blames customers
- Bumble blunders with anti-celibacy ad
- Social media updates to watch
- 60-second close: Reaching peaks and avoiding PR pitfalls
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Topics: shared media, social media, 60-Second Impact
Harnessing the psychology of social validation.
Social proof refers to the psychological phenomenon where people look to the behavior and actions of others to help guide their own behavior and attitudes.
In public relations, building social proof can be key to driving interest, establishing credibility, and prompting action from target audiences. When it comes to influencing public perception and attitudes, social proof is one of the most potent tools available.
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Topics: shared media, social media
- What the EU AI Act Means for Corporate Communication
- How Reddit Went from Unmoderated Mess to a Hot Social Platform
- 60-Second Close: Moving from Chaos to Directed PR Strategy
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Topics: shared media, social media, 60-Second Impact, artificial intelligence
In this episode, Holly Bishop joins On Top of PR host Jason Mudd to discuss why your company's social media isn’t working. She and Jason go into depth about how to avoid burnout for social media professionals, how to improve social media content, and why community engagement is so important.
Tune in to learn more!
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Topics: shared media, social media, On Top of PR
Explore the key takeaways for B2B companies using Threads and what industry experts have to say.
Social media is a tricky medium for B2B companies to navigate and decide what to latch onto versus what will be a passing fascination. And the most rattling fad over the last few months for companies across industries has been the launch of Threads — the copy-based app launched by Meta to rival X (formerly Twitter).
How should you incorporate Threads into your social strategy? Should your company prioritize it at all? Do you leave X or post across both platforms? What type of content drives engagement on the platform?
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Topics: digital PR, shared media, social media
Learn how to earn brand recognition and encourage new leads through PR.
Attracting public attention is one thing, but maintaining it — let alone in a positive manner — is another.
To survive in the cut-throat marketing world, brands must understand how to stand out. However, it’s also vital to reach a level of visibility that withstands the test of time, no matter what trends come and go along the way.
Boosting brand visibility has always been a cornerstone of marketing strategy. However, as the global market grows more saturated, this goal becomes increasingly challenging.
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Topics: branding, shared media, social media
- DMs: the New Promised Land for PR Pros
- PR Ethics In an Age of Weight Loss Drug Pushing
- 60-Second Close: Putting the Relationships Back in Public Relations
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Topics: shared media, social media, 60-Second Impact
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