The Public Relations Blog

How to optimize networking opportunities with LinkedIn

LinkedIn is a social platform that helps people define themselves as professionals. Users create a personal profile that they can use to connect with other colleagues, associates, or professionals in their industry, area, and beyond. Hopefully you have an account set up already; if you don’t, you should.

Generate more leads on Instagram

Instagram is a social media phenomenon no digital marketer can ignore. With 1 billion active users, Instagram is a dynamic visual medium that is highly effective in attracting new leads and converting them into customers. Instagram’s popularity makes it a highly competitive environment too. Thousands of companies are competing for a split second of potential customers’ attention.

How to effectively use Facebook groups to grow your company

As you might know, Facebook changed its algorithm last year. The biggest social network in the world went back to serving its original purpose of connecting friends and family. Where does this change leave companies? Does it mean that your company should no longer include Facebook in its overall digital marketing strategy?

How to make your content discoverable and shareable to generate new leads

Millions of companies compete for attention on Google. How can you outsmart your competition? The answer is simple: Create great content to attract, convert, and delight your target audience. The well-known cliché content is king remains true. Providing valuable information to your audience will build trust in your products or services.

How to make the most of your company Facebook business page

Facebook is the biggest social network in the world. TechCrunch reports the social media giant had 2.23 billion monthly active users as of April 2019. Companies that want to connect with their target audiences should definitely be engaging them on Facebook.

Connect with your target audience using influencer marketing

Influencer marketing is a process that involves two key elements: communication and collaboration. Axia Public Relations created a visual to show the steps of its influencer marketing process and who’s responsible for completing each step.

Here's why you should be boosting your posts instead of spamming your followers

Most companies are doing social media wrong. WAY WRONG. They're either hard-selling, bragging, shouting, or simply talking to themselves. In the current climate, as much as it pains us PR pros to say it, you've got to invest in sponsored and paid social content. Otherwise, you're only talking to yourself.

4 tips to make your Wiki page stick

While the task of creating a Wikipedia page for your company might be daunting, having Wikipedia deem your page notable is the real struggle. Notability guidelines are possibly the most subjective part of Wikipedia. Remember, just because you’re pleased with what you’ve written doesn’t mean Wiki will verify it. There are several rules of thumb to follow to ensure your Wikipedia page stays up and gets the attention it deserves.

If you’re on social media, you should be familiar with these words

You follow them. You take their fashion advice. You make their recipes. Heck, you probably even know their children’s middle names. Influencers are content creators who have large, loyal audiences on social media platforms. Because of their influence over their followers, they make terrific marketers for brands and companies.

Facebook, Twitter, Instagram, and other social media networks are continuously pushing out updates, making enhancements, and moving things around. This makes it difficult for social media marketers, managers, and users to keep up. Algorithms are ever-changing, genuine engagement is harder to obtain, and companies are struggling to adapt.