The Public Relations Blog
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1. JPMorgan case shows legal victories don't always end reputation risks
2. Burger King rebuilds trust with accountability, rather than another promotion
3. French’s mustard takes a trust hit after viral video
4. 60-second close: Controlling the narrative controls the perception
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Topics: crisis communications, shared media, social media, story telling, 60-Second Impact
PESO remains one of the most widely recognized frameworks in integrated communication. PESO stands for paid, earned, shared, and owned media. Don Bartholomew first developed the acronym PESO and referred to it as a model.
Over time, some academics have introduced an alternative ordering: SOEP (shared, owned, earned, paid). This may or may not be a PESO replacement, or a new industry standard. It’s a reflection of how some practitioners and researchers interpret the evolving priorities.
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Topics: shared media, earned media, owned media
1. Dr. Pepper’s influencer jingle becomes PR gold
2. Learn from “protein-washing” trends
3. 60-second close: Build trust and keep it real
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Topics: shared media, social media, 60-Second Impact
You might be overlooking one small but powerful feature on your Instagram profile: the link in your bio. That single link is your gateway to driving traffic from Instagram to wherever you want people to go: your blog, a product page, a signup form, or something else. When you keep that link fresh and aligned with your goals, it can become a key part of your strategy. It's a simple move that can make a big difference in how you connect with your audience and guide them beyond the scroll.
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Topics: shared media, social media
- Baseball + Oscar Mayer + AI = a PR home run
- Hostess rolls out “Munchie Mobile” on 4/20 to reach millennials and Gen Z
- 60-second close: PR strategy in a transforming experience economy
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Topics: shared media, social media, 60-Second Impact, artificial intelligence
In this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix them
Tune in to learn more!
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Topics: shared media, social media, On Top of PR, solocast
In this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growth.
Tune in to learn more!
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Topics: shared media, social media, On Top of PR
In this episode, Jennifer Radke joins On Top of PR host Jason Mudd to discuss the evolving landscape of social media marketing careers, professional certification benefits, and strategies for combating burnout in the industry.
Tune in to learn more!
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Topics: shared media, social media, On Top of PR
Social media has become an integral way companies communicate with their audiences. No longer just a marketing tool, social media is a necessity for corporate communication strategies. Utilizing social media allows companies to engage directly with stakeholders, share timely updates, and manage their reputations more effectively.
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Topics: corporate communications, shared media, social media
In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies.
Tune in to learn more!
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Topics: B2C, shared media, influencer marketing, social media, On Top of PR
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