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The Public Relations Blog

What does "native to the platform" mean for social media postings?

'Do you post the same content on every social media platform? Read this to change your mind. 


Imagine you’re at a bar with your friends, and you’re having quite a fun night with them. Now, can you behave the same with your clients? No, right? It’s the same with social media: You can’t bulk-share the same message across every social media platform you use for your brand.


When you adapt every piece of content you create to a specific platform, you enhance the chances of a specific post going viral. So, how do you do that? Let’s talk “native to the platform.”

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Topics: online public relations, shared media, social media

Can social media marketing really help business?

Let's start with the truth: Social networks are no longer optional when running a successful company. Even if you own a small local shop, you must perform social media marketing now. 


Since every person carries smartphones and uses social media daily, social media marketing plays a vital role in the growth of your business.


Not a single social media marketing plan or idea? Do not worry! We have you covered. Read on if you want to know all about social media marketing, its benefits, and much more.

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Topics: online public relations, shared media, social media

The fundamentals of testimonials and how they can help you

Testimonials can help sell your company’s services and goods


In today’s crowded world, it’s important that your company boasts how you’ve helped solve others’ problems and how its unique value proposition has been a benefit to others. This shows people why they should employ your company’s services or products over your competitors’. You can do this with a strong portfolio, but there’s another way to demonstrate value: testimonials.

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Topics: PR tips, shared media, owned media

How to optimize your company Facebook page: A complete SEO guide

A strong social media presence is essential for companies to drive toward success. Social media is becoming the main ingredient to creating a successful marketing strategy. Companies move onto social media to gain their audience's attention, and among various social media channels, Facebook has become the most used social media platform with more than 2 billion monthly active users. 


Facebook remains a great way to reach your target audience for marketing your business. But did you know that, like Google, Facebook has a ranking algorithm? If your Facebook page is SEO-optimized with great content, you will gain more visibility.

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Topics: shared media

How Canva can help you create graphics for your company

Start making fresh, custom graphics with Canva


High-quality graphics are vital for your website. However, creating them isn’t easy; you’ll usually need dedicated graphic designers, and once the graphics are made, you’ll have to share the raw file within your company, ensure people in your company have dedicated graphic editors installed, and be sure they know how to use them. What if there was a simpler way to make your own custom graphics and share them?


There is, and it’s called Canva.

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Topics: shared media, web design & development, social media

Why using high-quality graphical content for your website is important

Use the right graphics to help your company’s public relations


Graphics are core to how your company presents itself to the rest of the world. They not only let you show off your company’s products, but they’re also essential for creating the image you want to broadcast and for helping engage users on your company’s website or social media outlets. 


It can be tempting to skimp on graphics and use low-quality ones to save some money, but you need to use high-quality images to give the best impression of you and your company. Low-quality graphics that look like they came from the early 2000s might’ve worked back then, but in a world of crisp and high-resolution graphics, you’ll look bad.

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Topics: shared media, web design & development, social media

How to Use TikTok to Grow Your Company

Are you still on the fence about embracing TikTok as your newest digital marketing channel? If so, it might be time to take the leap and join the latest trend that’s taking the world and its biggest brands by storm. 


The videos created on TikTok garner an average of over 17 billion views every month, and your company needs that kind of exposure to grow.


TikTok is one of the fastest-growing social networks on the planet. It’s rapidly growing in popularity among trendy brands and young content creators aiming to expand their audiences, increase engagement, and reach millions of users with their content.

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Topics: online public relations, shared media, social media

What is Social Selling?

What is it and how to get the most out of it


Do you want to reach more people and grow your company online? Social media platforms can help!


According to Backlinko, over 4 billion people globally use social media to engage with others and discover helpful products and services. This number keeps increasing, and because most users log on daily, you can use this opportunity to reach a wider audience. 

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Topics: online public relations, shared media, social media

Save Time with These 5 Leading Social Scheduling Tools

Schedule your social media postings and create an astounding online impact


Almost everyone uses the internet, especially social media platforms. So by utilizing social media platforms, your company may see increased sales and revenues.


Efficient social media management is the only thing needed to utilize social media channels. This includes insightful analytics, strategies to increase your followers and engagement, and suggestions to improve your content. 

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Topics: shared media, social media

Why should you use Clubhouse for marketing?

Should you use Clubhouse for business-to-business or business-to-consumer marketing?


What is Clubhouse?


Clubhouse has been making headlines since its launch for connecting everyone, irrespective of social status, together to talk about everything from books to corporate growth strategies. Marketers are now leveraging this trending audio-only app to build their community, connect with listeners, and establish their own personal brands. So why should you as an entrepreneur or marketer use Clubhouse?


Let’s discuss. 

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Topics: online public relations, shared media, social media

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