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The Public Relations Blog

How to add a social media content manager to your company’s Pinterest account

A quick guide to adding your social media agency and/or team members to your company's Pinterest account


Companies need to use social media to stay accessible and up to date with their consumers. With all the different social media platforms out there, it can be difficult to keep track of everything going on. That’s why you should give multiple team members access to your company’s social media accounts. This prevents sharing company passwords and personal passwords. It also helps you avoid being locked out of your accounts.


Let’s explore how to add a social media content manager to a company’s Pinterest account:

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Topics: shared media, social media

How to manage page roles on your company's Instagram Page

The quick, step-by-step guide to adding administrators to your company's Instagram page


Instagram is one of the most popular social media platforms out there. Because of Instagram’s reach, it’s wise to promote your company on it. To use it efficiently, you’ll need to give your content managers access to your account. Content managers might be your internal employees or perhaps your social media agency. And how do you do this without sharing your login information with your social media helpers? Follow along to see how you can add different page roles to your Instagram account.

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Topics: online public relations, shared media, social media

Should you use LinkTree in your Instagram bio?

Take your social media account to the next level by using LinkTree to add an easy way for consumers to navigate your resources.


Instagram has evolved from much more than a simple photo-sharing social media. Companies now use it to market their products, advertise their success, and spread their name. One downside of using Instagram for business is any information in photo captions just displays as text. The only way to add clickable links to your page is in bios and story posts, and these methods have drawbacks.

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Topics: shared media, social media

Should your company use metaverse influencers?

Whether virtual or traditional, influencers can help sell your brand if you partner with them effectively


For years, influencer marketing has been a mainstay of reliable social media marketing strategies. However, the recent introduction of the metaverse is beginning to open up an entirely new frontier for influencer-based marketing. By embracing the virtual world of the metaverse, brands from Gucci to Microsoft have started to advertise in an environment that lends itself to a uniquely engaging consumer experience.

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Topics: online public relations, shared media

Do’s and don'ts of influencer marketing

Influencer marketing can improve your brand if done effectively.


Influencer marketing is one of the most successful and result-oriented ways to increase your brand’s awareness. It is a strategic way of marketing to connect your brand with an audience similar to your niche, bringing you high-quality leads.


Since social media networks have taken off, influencer marketing has become more important than ever. It is an efficient way to increase your social media engagement and direct high traffic to your websites.

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Topics: shared media, influencer marketing, social media

3 tips for getting started with social media influencers

Use these tips to create and maintain a positive relationship with influencers.


Social media influencers are becoming important to consumers, and their advice is affecting consumers’ purchasing decisions. According to a 2022 survey, 37% of consumers trust social media influencers more than brands. Reflecting this, Influencer Marketing Hub expected the social media influencer marketing industry to grow to $13.8 billion in 2021 and expects it to hit $16.4 billion in 2022.


The growing influencer market means now’s a great time to start working with an influencer to promote your company’s products or services. However, you’ll need some preparation before you get started in the world of social media influencers.

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Topics: online public relations, shared media, social media

Top 3 benefits of creating a social media calendar

A calendar can keep you and your social media content organized.


If your company doesn't have an active social media presence in today's digital era, you are certainly behind the times. The entire globe is well connected over the internet, and now is the time to leverage these social platforms to increase your revenues.


This doesn't mean you need to flood your LinkedIn and Instagram accounts with all your content at once. Posting content over the internet requires planning, and an organized social media calendar can assist your company. 

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Topics: online public relations, shared media, social media

What does "native to the platform" mean for social media postings?

'Do you post the same content on every social media platform? Read this to change your mind. 


Imagine you’re at a bar with your friends, and you’re having quite a fun night with them. Now, can you behave the same with your clients? No, right? It’s the same with social media: You can’t bulk-share the same message across every social media platform you use for your brand.


When you adapt every piece of content you create to a specific platform, you enhance the chances of a specific post going viral. So, how do you do that? Let’s talk “native to the platform.”

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Topics: online public relations, shared media, social media

Can social media marketing really help business?

Let's start with the truth: Social networks are no longer optional when running a successful company. Even if you own a small local shop, you must perform social media marketing now. 


Since every person carries smartphones and uses social media daily, social media marketing plays a vital role in the growth of your business.


Not a single social media marketing plan or idea? Do not worry! We have you covered. Read on if you want to know all about social media marketing, its benefits, and much more.

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Topics: online public relations, shared media, social media

The fundamentals of testimonials and how they can help you

Testimonials can help sell your company’s services and goods


In today’s crowded world, it’s important that your company boasts how you’ve helped solve others’ problems and how its unique value proposition has been a benefit to others. This shows people why they should employ your company’s services or products over your competitors’. You can do this with a strong portfolio, but there’s another way to demonstrate value: testimonials.

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Topics: PR tips, shared media, owned media

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