The Public Relations Blog
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In this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix them
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Topics: shared media, social media, On Top of PR, solocast
In this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growth.
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Topics: shared media, social media, On Top of PR
In this episode, Jennifer Radke joins On Top of PR host Jason Mudd to discuss the evolving landscape of social media marketing careers, professional certification benefits, and strategies for combating burnout in the industry.
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Topics: shared media, social media, On Top of PR
In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies.
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Topics: B2C, shared media, influencer marketing, social media, On Top of PR
In this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement.
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Topics: shared media, social media, On Top of PR
Maximizing the Impact of Your Company's Media Coverage
Earning great media coverage is significant for any company. But the value of that coverage is actually in your ability to amplify it and reach your key stakeholders - prospective and current customers, and employees.
There are several ways to amplify your coverage.
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Topics: PR tips, shared media, owned media, social media, web media
Young Americans are embracing neighborhood updates from friends, family, and online forums.
While television and newspapers have long been Americans' go-to sources for local news, new data shows that interpersonal channels like word-of-mouth and social media are growing in importance. A 2024 Pew Research Center report finds that these tech-enabled pathways now rival traditional outlets' roles in local news dissemination.
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Topics: shared media, earned media, social media, news media
- OpenAI unveils new chat
- PR blunder: Starbucks blames customers
- Bumble blunders with anti-celibacy ad
- Social media updates to watch
- 60-second close: Reaching peaks and avoiding PR pitfalls
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Topics: shared media, social media, 60-Second Impact
Harnessing the psychology of social validation.
Social proof refers to the psychological phenomenon where people look to the behavior and actions of others to help guide their own behavior and attitudes.
In public relations, building social proof can be key to driving interest, establishing credibility, and prompting action from target audiences. When it comes to influencing public perception and attitudes, social proof is one of the most potent tools available.
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Topics: shared media, social media
- What the EU AI Act Means for Corporate Communication
- How Reddit Went from Unmoderated Mess to a Hot Social Platform
- 60-Second Close: Moving from Chaos to Directed PR Strategy
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Topics: shared media, social media, 60-Second Impact, artificial intelligence
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