The Public Relations Blog

Find out why your business needs a strong social media presence for corporate communications and reputation management.

The digital age has led to social media becoming an integral part of corporate communications and reputation management. We’re now living in an era where Facebook, Instagram, Twitter, LinkedIn, and even TikTok are revolutionizing how businesses interact with customers, employees, investors, and the general public. 

Social media often gets referred to as “shared media,” and for good reason. It’s easy to share everything from images and opinions to reviews and recommendations in just a few seconds. Social media also has extensive reach with millions of people around the world logging in to different platforms every day. This shareability makes it an ideal tool for businesses to potentially share content with mass audiences in real-time.

Managing your Instagram notifications can be done in seven easy steps.

You can turn off or mute notifications for Instagram accounts you no longer want to receive notifications from. To mute notifications from your Instagram account, follow these short steps from a computer: 

You can turn off or mute notifications for Instagram accounts you no longer want to receive notifications from. To mute notifications from your Instagram account, follow these short steps from a computer:

Data privacy is a huge concern for many companies. From TikTok and Facebook facing record-breaking fines to Airbnb admitting its “listening” for parties during big holiday weekends, companies are walking a treacherous road. The future of PR may well hang in the balance.

The good, the bad and the ugly: a guide to responding to social media comments

It’s important to maintain your company’s reputation and foster a community while building your organization’s brand. This means you should respond to comments whether they are positive, negative, or neutral. However, it might be hard to gauge what an appropriate response is. This is a guide to responding to positive, negative and neutral social media comments:

Use this step-by-step guide to manage your LinkedIn notifications.

You can turn off or mute notifications for pages or profiles you no longer have access to or don’t want to receive notifications from. To mute these notifications from your LinkedIn account, follow these short steps from a computer:

Step-by-step guide on how to better manage your company’s Twitter notifications

Does your company get 20+ notifications on Twitter a day? To better manage those notifications, you can mute certain notifications on your Twitter profiles. To mute these notifications from your company’s Twitter account, follow these six short steps from a computer: 

Adding multiple links to your business profile on Instagram can be done in four quick steps.

It’s here! Let’s be honest, we’ve all been waiting for Instagram to allow us to have more than one hyperlink in our bio. As a business, it’s important to link to not only your website, but also news events, feature stories, portfolios, press releases and more. Now you can without having to use a third party like LinkTree. 

Follow these four quick steps from your mobile device to add multiple links to your Instagram profile: 

Simple social media videos, also known as reels, are an effective strategy used by social media professionals for reaching your target audience. But what does that mean? 

Our three-step process ensures quality social media content.

As a public relations agency, we provide news media, social media, and web media to help build excellent relationships between companies and their target audiences.

For social media, we create engaging content with graphics and captions, native to each social media platform. After developing the scope of work for an organization, we follow this three-step, documented proven process for social media content. 

From layoffs to the banning of an entire social media platform, the world of corporate communications can be a minefield to traverse. Companies that rise above display this common trait: empathy.