The Public Relations Blog

Use PR to engage your own fans for real results

When people talk about the Super Bowl, the conversation usually involves topics like pass protection and punts or those hilarious (and expensive) commercials. What you may not realize is that there are lessons from the Super Bowl you can use to help your business grow and thrive.

Don’t let one of the biggest events of the year go by without getting real value from it. Take maximum advantage of the public relations lessons the Super Bowl offers and use them all year long.

PR can help you make the most of your time in the spotlight

Most companies want their messages and campaigns to go viral. After all, having millions of people discussing your brand could be a dream come true – if you manage it correctly.

Whether you thought Lady Gaga nailed the national anthem or you hailed the combination of Coldplay, Beyonce and Bruno Mars’ halftime show, Super Bowl 50 proved to be yet another stunner.

Denver's defense led the Broncos (and Peyton Manning) to victory while MVPs from Super Bowls past showed us they can still rock a tailored suit.

Are you ready for some football (or the ads)?

The Super Bowl is fraught with traditions: adult beverages, hot wings and viewers gripped by an exciting football game and intricately woven-in advertisements.

Most of us have our list of favorite commercials, yet corporations don’t spend millions on creative ads simply for the sake of being creative. They want their messaging contained within the ads to stand out equally as strong.

The Super Bowl is the Holy Grail of advertising. But membership to this elite club costs north of $5 million per 30-second commercial. And that is some serious capital.

What if your business can’t afford such a significant investment? The answer, quite simply, is to invest your money wisely in other forms of public relations and marketing.

Since 1989, USA Today has tallied the top-ranked Super Bowl commercials through its Ad Meter ranking system.

This approach combines results from a privately selected panel and feedback obtained through social media to determine commercial rank.

As we gear up for Super Bowl Sunday, here’s a brief look at the top three Super Bowl ads and what made them so memorable.

Nearly a year ago, business executives began hatching plans to invest millions of dollars in single advertisements to air during Super Bowl 50.