The Super Bowl is the Holy Grail of advertising. But membership to this elite club costs north of $5 million per 30-second commercial. And that is some serious capital.
What if your business can’t afford such a significant investment? The answer, quite simply, is to invest your money wisely in other forms of public relations and marketing.
Many times, companies only consider calling upon PR forces when brands are amid crises. And while PR is versatile and superior during crisis situations, it isn’t the only time it’s valuable. PR is actually more valuable proactively – and certainly more valuable than advertising.
PR confirms credibility. People react differently to information gleaned from trusted sources as opposed to ads.
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Jason Mudd is CEO of Axia Public Relations, a national PR firm. He is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. His public relations portfolio includes work for American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, Verizon and more.