The Public Relations Blog

3 outreach campaign metrics that will double your success

How to measure your strategy performance

Most companies focus their energy and resources on designing and implementing their marketing campaigns and underestimate the importance of measuring the results. It’s very important to understand that measuring your results will help you improve your future outreach campaigns.

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Topics: Measurement, Strategy

How public relations impacts company reputation, revenue, and recruiting

Axia Public Relation’s campaigns tie directly to what’s important to business leaders


Public relations campaigns work to impact your organization’s reputation, revenue, and recruiting. At Axia Public Relations, all our efforts drive one or more of these important factors. We start by tying our communication metrics to your company’s financials and key metrics. We’re able to articulate the value of PR in terms that your company leaders care about, such as their ROI.

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Topics: Measurement

7-step process for measuring earned media coverage

Understanding the process of earned media and measuring the value of your coverage

How do you know if your earned media coverage is successful at telling your message? Our process for measuring earned media efforts can prove its value to organizations. Go beyond media impressions and measure numbers that really matter.

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Topics: Measurement, Earned media

LIST: Using real numbers to measure earned media coverage

Beyond impressions, use these success factors to calculate the value of earned media coverage


Earned media coverage is a way to reach audiences and share your company’s message. A common way to make an announcement is to distribute a news release on a newswire. What does this actually do to reach audiences?

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Topics: Measurement, Earned media

Get more money out of your PR investment

Axia PR helps you measure the ROI of your public relations efforts


While it might seem difficult to measure public relations, it’s not impossible. When you measure PR, you document the return on investment of your public relations campaign. Great PR improves an audience’s awareness, trust, understanding, and consideration of the topic, and it ultimately causes the audience to act.

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Topics: Investment, Measurement

We're not big on counting hours, activities, and deliverables; we're big on results. And here's why

Busy work doesn't generate results. Outstanding work leads to the bigger impact

 

It happens every time. When explaining the nuances of our office culture, especially in regard to tracking hours, people are shocked to hear that as an agency, we don’t clock in, clock out, or keep personal time sheets. Sounds crazy, right? (There’s a method to the madness.)

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Topics: PR Tips, Measurement

How to measure blogging efforts

Blogging is a great way to attract visitors to your website and convert them into customers. It’s also great for SEO and positions your company as a thought-leader in its industry. How do you know your blogging efforts are working? Hopefully, you’re measuring certain figures, like blog views and blog subscribers.

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Topics: Blog, Measurement, Owned media

7 principles of measuring public relations

At Axia Public Relations, we have seven principles for how we measure PR and a four-level measurement approach that provides the true impact to your organization. This approach includes setting SMART objectives and using communication methods to move your target audiences down the PR measurement funnel to the impacts stage where they’ll take action.

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Topics: Public Relations, Measurement, Earned media

How producing exceptional outputs creates concrete outcomes

4 ways to measure the success of your public relations messages

Public relations professionals craft messages for audiences, which we call outputs. Outputs are what a company releases and communicates to its target audiences. News releases, social media posts, email blasts, blog posts, and events are among the many ways PR professionals create outputs that appeal to target audiences.

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Topics: Measurement, Earned media

How to (and how we) report on public relations activities, metrics, and results

Our PR firm’s process for reporting public relations campaigns

Strategic communication requires consistent evaluation. In order to evaluate, you must have reporting methods, so you know if your audiences are consuming your messages and how your messages have affected your audiences over time. PR professionals frequently use real-time reporting methods, such as dashboards or live monitors, so teams can listen and immediately react, acknowledge, or adapt to their audiences.

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Topics: Measurement

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