The Public Relations Blog

In this episode, Pragya Dubey, Agility PR’s VP of Global Services & Analytics, joins host Jason Mudd to discuss how AI is reshaping PR, media intelligence, and measurement for smarter, data-driven strategies.

Tune in to learn more!

In a courtroom, even the most confident witnesses often get the story wrong. They remember what they think they saw — not what actually happened. The same problem happens in marketing every day.

Companies ask new customers, “How did you hear about us?” and then take those answers at face value. Unfortunately, people are unreliable narrators of their own buyer journey. Human memory isn’t a recording; it’s a reconstruction.

As a result, marketing teams build reports, dashboards, and even budgets on faulty self-reported attribution — and that can lead to costly, misleading conclusions.

What Does PR Success Look Like?

The question “How do you measure PR?” comes up in nearly every client conversation. It’s a smart question — and an essential one. But too often, the answers floating around are outdated, inflated, or entirely disconnected from your actual business objectives.

In this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage.

Tune in to learn more!

1. UnitedHealth Group CEO shares mournful communication following his colleague’s death
2. Top measurement trends to watch for in 2025 as PR goes digital
3. 60-second close: Strategic communications are proactive

When it comes to media relations, what defines success?

For some, success might mean securing a story in a household-name publication or landing a coveted national broadcast spot. Those achievements are exciting. But they’re not the only — or even the most meaningful — measures of a campaign’s success.

Our PR firm’s process for reporting public relations campaigns

Strategic communication requires consistent evaluation. To evaluate, you need reporting methods to know if your audiences are consuming your messages and how your messages have affected your audiences over time. PR professionals frequently use real-time reporting methods like dashboards or live monitors so teams can listen and immediately react, acknowledge, or adapt to their audiences.

1. Heinz Takes Aim at "Stupid Spicy" with Hilarious New Campaign
2. Home Depot and Behr Team Up with Big Data Push 
3. 60-Second Close: The Value of Knowing Your Audience

PR is a measurement sport, and you must embrace numbers to prove your success and be competitive.

Many people think of public relations as just crisis management and a simplified form of marketing. For decades, people with an interest in marketing went into PR because they didn’t like math and didn’t want to talk about numbers. This is a common misconception about PR and what PR professionals actually do. PR has many aspects – a main one being that we want to increase visibility and awareness of your company and brand. This can persuade consumers to purchase your product or service and spread your company’s name.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

May 2022 – Use Data Decisions for Your PR

Today’s audience is more savvy than ever with myriad options at its fingertips to compare options. Strategic corporate communications teams are leveraging insights gained from big data to evolve their strategies and cut through the noise to reach their audience more effectively than ever.