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The Public Relations Blog

Elizabeth Grich

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How to add a social media content manager to your company’s Pinterest account

A quick guide to adding your social media agency and/or team members to your company's Pinterest account


Companies need to use social media to stay accessible and up to date with their consumers. With all the different social media platforms out there, it can be difficult to keep track of everything going on. That’s why you should give multiple team members access to your company’s social media accounts. This prevents sharing company passwords and personal passwords. It also helps you avoid being locked out of your accounts.


Let’s explore how to add a social media content manager to a company’s Pinterest account:

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Topics: shared media, social media

Should you use LinkTree in your Instagram bio?

Take your social media account to the next level by using LinkTree to add an easy way for consumers to navigate your resources.


Instagram has evolved from much more than a simple photo-sharing social media. Companies now use it to market their products, advertise their success, and spread their name. One downside of using Instagram for business is any information in photo captions just displays as text. The only way to add clickable links to your page is in bios and story posts, and these methods have drawbacks.

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Topics: shared media, social media

“I hate math” doesn’t cut it anymore in PR and marketing

PR is a measurement sport, and you must embrace numbers to prove your success and be competitive.


Many people think of public relations as just crisis management and a simplified form of marketing. For decades, people with an interest in marketing went into PR because they didn’t like math and didn’t want to talk about numbers. This is a common misconception about PR and what PR professionals actually do. PR has many aspects – a main one being that we want to increase visibility and awareness of your company and brand. This can persuade consumers to purchase your product or service and spread your company’s name.

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Topics: measurement



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