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The Public Relations Blog

Elizabeth Grich




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How to add a social media content manager to your company’s Snapchat account

A quick guide to adding your social media agency and team members to your company's Snapchat account

 

Snapchat is another form of social media that may be more valuable than you realize. Just like Instagram and Facebook, Snapchat allows you to share content and ads with your consumers on a platform they are already familiar with. While your Snapchat account may look a little different from other social media platforms, adding content managers is not much different.


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Topics: shared media, social media

3 ways the internet can tarnish your reputation instantly

The internet allows for real-time fact-checking and questioning and can take pains to verify every statement you make.

 

The internet has become an integral part of our lives: helping us connect faster and with ease, keeping a plethora of information at our fingertips, and allowing us to work in real time from anywhere. These are just a few of the internet’s many benefits. It has also brought social media and various platforms to do business and hear individual voices from across the globe. This year, Statista reported over 4.5 billion people using social media. While this opens many avenues for PR, it can also create some problems. 


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Topics: online public relations, online reputation management

How to add a social media content manager to your company’s Pinterest account

A quick guide to adding your social media agency and/or team members to your company's Pinterest account

 

Companies need to use social media to stay accessible and up to date with their consumers. With all the different social media platforms out there, it can be difficult to keep track of everything going on. That’s why you should give multiple team members access to your company’s social media accounts. This prevents sharing company passwords and personal passwords. It also helps you avoid being locked out of your accounts.

 

Let’s explore how to add a social media content manager to a company’s Pinterest account:


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Topics: shared media, social media

Should you use LinkTree in your Instagram bio?

Take your social media account to the next level by using LinkTree to add an easy way for consumers to navigate your resources.

 

Instagram has evolved from much more than a simple photo-sharing social media. Companies now use it to market their products, advertise their success, and spread their name. One downside of using Instagram for business is any information in photo captions just displays as text. The only way to add clickable links to your page is in bios and story posts, and these methods have drawbacks.


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Topics: shared media, social media

“I hate math” doesn’t cut it anymore in PR and marketing

PR is a measurement sport, and you must embrace numbers to prove your success and be competitive.

 

Many people think of public relations as just crisis management and a simplified form of marketing. For decades, people with an interest in marketing went into PR because they didn’t like math and didn’t want to talk about numbers. This is a common misconception about PR and what PR professionals actually do. PR has many aspects – a main one being that we want to increase visibility and awareness of your company and brand. This can persuade consumers to purchase your product or service and spread your company’s name.


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Topics: measurement

 

 

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