The Public Relations Blog

What data reveals — and what your brand can do about it

 

96% of AI citations come from earned media coverage. Only 1% cite press releases.

 

That finding from Muck Rack’s "2025 Generative Pulse" and "What Is AI Reading?" studies confirms what smart communicators already know: Earned media still drives visibility and trust — for both people and machines.

 

Even so, when you distribute a news release through a trusted commercial newswire, you still earn a small but measurable advantage in generative and answer-engine visibility.

Read More

See how these three top-tier commercial newswire services differ for paid press release syndication.

 

In today's digital age, news releases are a powerful tool for companies and organizations to communicate their news and updates to the world. However, with so many commercial press release wire services available, it can be challenging to determine which one is best for your needs. In this article, we will compare the three top-tier commercial press release wire services: PR Newswire, Business Wire, and Globe Newswire.

Read More

Many companies want to see their news releases published on a newswire or a press release syndication site.

 

Axia Public Relations recommends clients only publish news releases on a newswire when they have a big announcement – or if they have a comprehensive budget to support the cost of a distribution service.

 

Your money is often better spent on direct, one-on-one pitching and building relationships with reporters. If you’re still interested in using press release syndication, check out these pros and cons.

Read More