The Public Relations Blog
Many companies want to see their news releases published on a newswire or a press release syndication site.
Axia Public Relations recommends clients only publish news releases on a newswire when they have a big announcement – or if they have a comprehensive budget to support the cost of a distribution service.
Your money is often better spent on direct, one-on-one pitching and building relationships with reporters. If you’re still interested in using press release syndication, check out these pros and cons.