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The Public Relations Blog

The pros and cons of using a press release distribution service

Many companies want to see their news releases published on a newswire or a press release syndication site.


Axia Public Relations recommends clients only publish news releases on a newswire when they have a big announcement – or if they have a comprehensive budget to support the cost of a distribution service.


Your money is often better spent on direct, one-on-one pitching and building relationships with reporters. If you’re still interested in using press release syndication, check out these pros and cons.

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Topics: public relations, press release, press release syndication



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