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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

9 ways OpenAI could have responded to unfolding crisis

PR professionals can learn something from the abrupt departure, and reinstatement, of OpenAI’s CEO.


OpenAI faced a pivotal moment when CEO Sam Altman’s abrupt departure led to mass employee protests — the company he founded has now reinstated him. Organizations facing crisis risk instability if they don’t handle situations promptly and correctly. 


Drawing from crisis management best practices, here are the key next steps for OpenAI:

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Topics: crisis communications, corporate communications

PR Pivot: How PR Pros Keep on Their Toes

  1. PRSA Unveils New Guidelines for Ethical AI Use in PR
  2. PR Lessons Learned from Cyberattack on the World’s Largest Bank
  3. 60-Second Close: Lightning-Fast Adaptation is a PR Firm's Secret Sauce

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Topics: crisis communications, 60-Second Impact

11 crisis management tactics to avoid or prepare for a PR disaster

Follow these best practices to ensure your company has a plan before a crisis strikes.


The biggest challenge when creating an action plan for a media crisis is not knowing where it will come from. Crisis communications planning always seems to fall to the bottom of the to-do list until it’s suddenly urgent. If your company waits until the moment of disaster, you’re already 10 steps behind. 

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Topics: PR tips, crisis communications

6 PR strategies for managing wildfire crises

Make sure your company is prepared when catastrophe strikes.


From a PR lens, the fires that devastated parts of Maui stand as a stark example of the public relations challenges natural disasters can pose. With record-breaking wildfires becoming more frequent, PR experts must analyze past disasters to identify communication gaps and empower future readiness.

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Topics: crisis communications

Panic to Positivity: The Challenges of Crisis Communication

  1. Delta and United Airlines Facing Different PR Hurdles
  2. Responding to Crises: Lessons Learned from Harvard and PRSA
  3. 60-Second Close: Response is Everything

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Topics: crisis communications, 60-Second Impact

How to prepare for any communication crisis with Tom Ciuba

In this episode, Tom Ciuba joins On Top of PR host Jason Mudd to discuss crisis management and how to build a crisis communications plan.


Tune in to learn more!

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Topics: crisis communications, On Top of PR

7 phishing campaigns for corporate communication to share with stakeholders

Protect your company’s data from these seven different types of phishing campaigns online.


When it comes to cybersecurity, companies and corporate communications professionals need to know about the different types of phishing campaigns that might compromise your company's data. 


Some of these phishing campaigns might be new to you. You may have experienced them personally or professionally. Either way, education is the first step to protecting you, your company, your employees, your organization’s brand, and your reputation. The second step is active and ongoing cybersecurity communication. In the modern era, every public relations and corporate communication practitioner has the responsibility of leading the charge for cybersecurity communication.

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Topics: crisis communications, cybersecurity

7 ideas to consider before taking a stance on a social or political issue

Before your company takes a stance, consider what it will mean to your audience.


Companies make unintentional mistakes more often than consumers typically realize, whether it’s a typo in a newsletter or a personal post mistakenly uploaded to your company’s social media.


Consumers may never realize the mistake. At times, however, a misstep can turn out to be far more serious, such as when a company publicly takes a stance on social or political issues. 

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Topics: crisis communications, shared media, social media

Disaster Communications: 5 ways to make the most of a bad situation with Amy Susán

In this episode, guest Amy Susán joins host Jason Mudd to discuss disaster communications and five ways to make the most of a bad situation. They dive into how to handle communications for your organization during a crisis delicately, diplomatically, and empathetically. Amy's expertise is weather-related destruction in the construction industry, but her 5+ tips are applicable to any industry and crisis situation.


Tune in to learn more!

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Topics: crisis communications, internal communications, On Top of PR

Stop giving attention to negative content about your organization

Companies aren’t immune to negative web content published about them. Common places you may see negative posts about an organization are sites like RipOffReport and GlassDoor, but companies should also know those aren’t the only places that can host unflattering content. 


While awareness of negative posts is important, your company should also recognize the need to stop giving online traffic to this content. In fact, monitoring your company’s online reputation should be something your company invests in and utilizes. 

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Topics: reputation management, crisis communications, online reputation management

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