The Public Relations Blog

1. Is Tesla experiencing a brand crisis?
2. Chewy's recent content shows the power of thought leadership
3. 60-second close: Set your narrative, or someone else will

Read More

Topics: thought leadership, crisis communications, 60-Second Impact

1. Delta’s crisis response is a masterclass in crisis communications
2. Media ethics lessons from the Baldoni/Lively case
3. 60-second close: Protecting reputation and trust

Read More

Topics: crisis communications, 60-Second Impact

What we can learn from Delta’s crisis response strategy

 

Delta Air Lines recently made headlines for offering $30,000 to each passenger aboard the plane that flipped on a runway in Toronto on Monday. While this immediate payout was swift and decisive, the move raises questions about whether financial compensation alone is enough in crisis communications.

Read More

Topics: crisis communications

1. CNN lays off over 200 staff after viewership decline
2. Rise in cyberattacks makes advanced crisis communication planning critical
3. 60-second close: Adaptation and forethought are PR priorities

Read More

Topics: crisis communications, 60-Second Impact

1. The best PR: Smart moves in 2024
2. The worst PR: 2024’s blunders
3. 60-second close: Looking ahead to the new year

Read More

Topics: crisis communications, 60-Second Impact

In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications. 

 

Tune in to learn more!

Read More

Topics: crisis communications, On Top of PR

MrBeast, one of YouTube’s biggest stars, faces challenges that could damage his reputation and brand. He’s in the spotlight for a lawsuit involving his Beast Games production, accusations of mistreatment, and declining engagement levels. 

 

While MrBeast (whose real name is Jimmy Donaldson) has weathered controversies before, this situation presents more complex problems. In this post, we’ll identify the issues and outline the steps Axia Public Relations would recommend if MrBeast were our client.

Read More

Topics: crisis communications

1. ’Tis the season as political PR heats up
2. CrowdStrike falters in crisis response
3. 60-second close: Tailored messaging requires forethought

Read More

Topics: crisis communications, 60-Second Impact

1. Boeing’s new CEO tackles massive perception problem
2. Target embraces AI for all stores chainwide
3. 60-second close: Shifting PR needs necessitate strategy

Read More

Topics: crisis communications, 60-Second Impact, artificial intelligence

1. Google vs Tesla: The ultimate corporate communication showdown
2. College protests showcase need for effective leadership communication
3. 60-second close: Strategic communication requires the right perspective

Read More

Topics: crisis communications, 60-Second Impact