The Public Relations Blog

Learn the warning signs, timing, and steps to take when facing online outrage and when to hire a crisis management firm to respond quickly and protect trust.

 

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Topics: public relations, reputation management, crisis communications, branding, social media, AI Visibility

1. Flock Safety faces a public relations crisis
2. AI search changes how brands build trust
3. 60-second close: Trust requires proactive PR

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Topics: crisis communications, 60-Second Impact, artificial intelligence

Learn how reputation management in public relations strengthens trust, supports premium pricing, and drives revenue through earned media and authority building.

 

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Topics: public relations, reputation management, crisis communications

Learn how to evaluate revenue risk by scoring public relations agencies on crisis readiness, reputation resilience, and AI visibility.

 

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Topics: public relations, SEO, PR tips, reputation management, crisis communications, B2B, earned media, AI Visibility

Use this due-diligence scorecard to vet a PR agency, spot red flags, confirm KPIs, and validate results in 30/60/90 days.

 

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Topics: public relations, reputation management, crisis communications, branding, B2B, agency news

Learn how leaders and employee advocacy influence social media and reputation management, boosting trust, authority, and revenue without added risk.

 

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Topics: public relations, PR tips, reputation management, thought leadership, crisis communications, B2B, social media

Learn how social media and reputation management can become revenue signals that inform your strategy and drive growth.

 

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Topics: public relations, PR tips, reputation management, thought leadership, crisis communications, social media

Plan for leadership crises to ensure your brand can respond with clarity and control.

 

Many crisis plans are built around external threats — product recalls, lawsuits, natural disasters, and online backlash. But what happens when the crisis comes from inside the building? What if your CEO is the story?

 

Whether it's a legal issue, a controversial statement, or a personal scandal, executive missteps draw a lot of attention. Your brand's credibility, employee trust, and customer loyalty can shift in a matter of hours.

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Topics: crisis communications, CEO

1. JPMorgan case shows legal victories don't always end reputation risks

2. Burger King rebuilds trust with accountability, rather than another promotion

3. French’s mustard takes a trust hit after viral video

4. 60-second close: Controlling the narrative controls the perception

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Topics: crisis communications, shared media, social media, story telling, 60-Second Impact

Learn how strategic PR enhances marketing and communication plans to build credibility, boost visibility, and support revenue growth without paid ads.

 

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Topics: public relations, thought leadership, crisis communications