The Public Relations Blog

1. Boeing’s new CEO tackles massive perception problem
2. Target embraces AI for all stores chainwide
3. 60-second close: Shifting PR needs necessitate strategy

1. Google vs Tesla: The ultimate corporate communication showdown
2. College protests showcase need for effective leadership communication
3. 60-second close: Strategic communication requires the right perspective

1. 5 Things AT&T Should Have Done After Nationwide Outage
2. OpenAI unveils Game-changing Text-to-Video Tool, Sora.
3. 60-Second Close: Proactive PR is a Must

In this episode, Southwest Airlines' Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises.

Tune in to learn more!

PR professionals can learn something from the abrupt departure, and reinstatement, of OpenAI’s CEO.

OpenAI faced a pivotal moment when CEO Sam Altman’s abrupt departure led to mass employee protests — the company he founded has now reinstated him. Organizations facing crisis risk instability if they don’t handle situations promptly and correctly. 

Drawing from crisis management best practices, here are the key next steps for OpenAI:

1. PRSA Unveils New Guidelines for Ethical AI Use in PR
2. PR Lessons Learned from Cyberattack on the World’s Largest Bank
3. 60-Second Close: Lightning-Fast Adaptation is a PR Firm's Secret Sauce
   
   

Follow these best practices to ensure your company has a plan before a crisis strikes.

The biggest challenge when creating an action plan for a media crisis is not knowing where it will come from. Crisis communications planning always seems to fall to the bottom of the to-do list until it’s suddenly urgent. If your company waits until the moment of disaster, you’re already 10 steps behind. 

Make sure your company is prepared when catastrophe strikes.

From a PR lens, the fires that devastated parts of Maui stand as a stark example of the public relations challenges natural disasters can pose. With record-breaking wildfires becoming more frequent, PR experts must analyze past disasters to identify communication gaps and empower future readiness.

1. Delta and United Airlines Facing Different PR Hurdles
2. Responding to Crises: Lessons Learned from Harvard and PRSA
3. 60-Second Close: Response is Everything
   
   

In this episode, Tom Ciuba joins On Top of PR host Jason Mudd to discuss crisis management and how to build a crisis communications plan.

Tune in to learn more!