The Public Relations Blog

Align your insurance strategy with your public messaging to strengthen your company’s approach to crisis and reputation management.

You may be prepared for a crisis with a strong PR team, but if your insurance coverage does not back your communication strategy, you could still face unnecessary damage to your long-term reputation and finances. 

Learn how to choose the right partner for crisis and reputation management to protect your brand and respond confidently under pressure.

You do not get a warning when a crisis erupts. Your organization could be trending online for all the wrong reasons by lunchtime. Whether it is a data breach, a viral video, or a leadership misstep, your response needs to be ready before the story spreads. That is why choosing the right partner for crisis and reputation management cannot be a last-minute decision.

Learn how to prepare your team and tools for crisis communication to respond quickly, earn trust, and protect your brand’s reputation.

Learn why trust will matter more than trends in 2026 and how crisis and reputation management helps your brand earn lasting visibility.

1. Apple’s polarizing ‘iPhone Pocket’ sells out in hours
2. Grammys demonstrate earned media with wildfire relief fundraising
3. United Airlines unifies messaging during shutdown
4. 60-second close: Unify communications for crisis and reach

1. Apple’s polarizing ‘iPhone Pocket’ sold out in hours

• Apple’s $230 iPhone Pocket sold out within hours of launch.
  
  
• While fashion influences the accessory, many mocked it online.
  
  
• Premium-based brand positioning is key, demonstrating the brand's ability to generate cultural buzz for high-priced accessories, even where public opinion remains mixed.

2. Grammys demonstrate earned media with wildfire relief fundraising

• The Grammys leveraged high-trust messengers like the Jonas Brothers and Avril Lavigne to elevate local businesses through earned media.
  
  
• Blending broadcast ads, social media visibility, and on-screen QR codes, the initiative became a multimedia experience.
  
  
• The cohesive messaging and multichannel PR campaigns generated $7 million in relief funds.

3. United Airlines unifies messaging during government shutdown

• United Airlines published an internal CEO memo, signaling employee communications aligned with its external communication strategy.
  
  
• The company prioritized transparency and rapid crisis communications.
  
  
• During a turbulent moment, United shared key policy decisions with its workforce, reinforcing trust and alignment in communications.

4. 60-second close: Unify communications for crisis and reach

• From Apple's polarizing iPhone Pocket to celebrity-powered earned media, adopting a unified communications strategy is critical for PR that delivers.
  
  
• Unifying internal and external messaging remains critical for brand growth and crisis communication strategies.
  
  
• Axia’s team can strategically outline and unify your communication strategy for maximum impact and visibility. Ask me how we can assist you.

In this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make.

Tune in to learn more!

1. Amazon’s internal blunder leads to global outage
2. Authenticity is essential for modern communications and reaching Gen Z
3. 60-second close: Build brand trustworthiness with credibility and consistency

Recently, I was interviewed by a leading enterprise technology publication about the lessons corporate leaders can learn from the AWS outage. The conversation revealed something every brand — not just cloud providers — should take seriously: Crisis communication is as critical as technical resilience.

1. Cracker Barrel’s new social media lead reflects on “busy” first 60 days
2. Taco Bell leverages celebrity cameos for its new “Crispy Chicken” menu
3. Charlie Kirk’s death exposed gaps in crisis communication plans.
4. 60-second close: Navigating crisis and creativity

AI can speed up monitoring and drafting during a crisis, but it can’t replace empathy. Knowing when to lean on tools and when to rely on people makes all the difference in protecting trust.