The Public Relations Blog

Don't think you need a PR agency right now? Think again

This is one story in our series about COVID-19. Read 8 ways your PR agency can assist you during COVID-19 and 4 communications actions your company can do during COVID-19 for more.


With COVID-19 and the economy on hold, there's a huge need and opportunity for thoughtful and strategic corporate communications


Beyond the "what we're doing to prepare for coronavirus" messages that overwhelm your inbox, your brand needs help communicating during COVID-19 and the economic climate. PR firms are busy helping clients with external and internal communications.


Now is not the time to go silent. Now is the time to stay visible by helping your target audience adjust, survive, and thrive in the current environment.


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Topics: crisis communications

What to do when your CEO is arrested for prostitution

Prepare your company for every type of crisis

What were they thinking? Men (and women) behaving badly is a situation that causes more than incredulousness when it involves people in positions of power crossing moral and ethical lines.

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Topics: crisis communications, CEO

The 3 most cringeworthy PR fails of 2018

How to keep your company from making reputation-ruining mistakes

Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. It’s also incredibly impactful in helping – or hurting – your company’s reputation.

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Topics: ReviewMaxer, crisis communications, online review management

Being truthful in a crisis is key

Urban Meyer’s denial made a crisis situation more complicated

In any line of communication, the audience must trust you. Your message needs to be clear and straightforward. This prevents any confusion or feelings of distrust that may arise if your audience doesn’t believe your message.

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Topics: crisis communications

3 tips to prevent a crisis from escalating

These steps could have helped Ohio State in its initial stages of crisis communications

It’s been two months since the controversy regarding Ohio State University’s coaching staff became public, and yet, it’s still the main storyline of the Buckeyes’ season. There are crisis communication steps Ohio State head coach Urban Meyer could have initially taken to prevent the escalation of the situation.

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Topics: PR tips, crisis communications

Columbia Gas forces crisis plan review after deadly gas explosions

3 critical factors to crisis communications

Mere days ago, in my hometown, a series of explosions and fires from natural gas leaks caused catastrophic damage, including fatalities, the destruction of homes, and the displacement of more than 8,000 families. At the epicenter of the devastation and mass evacuations of three Massachusetts towns stood Columbia Gas.

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Topics: crisis communications

Using crisis communications in college athletics

How crisis communications is becoming more necessary in college athletics

Allegations and subsequent scandals have rocked some big-name college athletics programs over the last several years. Given the 24/7 news cycle that currently operates, these instances show a shift toward the need for crisis communications for an industry whose traditional media coverage focuses on the outcome of a game.

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Topics: crisis communications

5 tips for managing a crisis

It’s just a matter of time before a crisis hits, and if you’re not prepared, it will show. Following the three R’s of a crisis: regret, reform, and restitution will help your company handle the situation and protect your reputation. Here are five tips to help you manage a crisis.

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Topics: crisis communications

Examples to prepare your company for a crisis

20 crises Axia Public Relations managed for clients that your company needs to plan for

In today’s day and age, it’s a matter of when, not if, a crisis will happen to your company. When you’re unprepared for a crisis, you’re jeopardizing your company, your employees, your shareholders, your reputation, and your future.

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Topics: crisis communications, earned media

What’s the difference between crisis communications, reputation management, and review management?

As a public relations firm dedicated to helping companies manage crisis communications, improve their reputations, and manage online reviews, it often surprises us how many of our prospective clients don’t understand the differences between these things. We think it’s important to educate companies about these critical areas of PR. If you don’t know the difference between crisis communications, reputation management, and review management, you’re in luck, as we outline the three below.


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Topics: public relations, crisis communications, online review management, earned media

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