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The Public Relations Blog

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Public perception can tarnish reputations

1. JPMorgan case shows legal victories don't always end reputation risks

2. Burger King rebuilds trust with accountability, rather than another promotion

3. French’s mustard takes a trust hit after viral video

4. 60-second close: Controlling the narrative controls the perception


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Topics: crisis communications, shared media, social media, story telling, 60-Second Impact

Elevate marketing and communication plans with strategic PR

Learn how strategic PR enhances marketing and communication plans to build credibility, boost visibility, and support revenue growth without paid ads.

 


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Topics: public relations, thought leadership, crisis communications

How trusted strategic advisors influence leaders

In this episode, James (Jim) Lukaszewski joins host Jason Mudd to discuss how to influence leaders through trust, candor, and strategic communication. 

 

Tune in to learn more!


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Topics: crisis communications, On Top of PR

When crisis communication becomes a revenue protection strategy

Learn how effective crisis communication can reduce financial risk, calm stakeholders, and protect revenue with fast, coordinated messaging when issues arise.

 


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Topics: crisis communications

Why your crisis communication strategy belongs in revenue planning

Integrate crisis communication into revenue planning to protect sales, build trust, and maintain visibility when disruption threatens performance.

 


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Topics: crisis communications

Smart CEOs know PR is risk management

1. Harley-Davidson's big branding problems

2. Starbucks Korea fires CEO after controversial “Tank Day” promotion

3. 60-second close: PR is risk management

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Topics: crisis communications, branding, 60-Second Impact

When a crisis hits, say this or stay silent

In this episode, University of Memphis expert Michele Ehrhart joins host Jason Mudd to discuss crisis communication, leadership preparedness, reputation management, and how organizations can navigate high-pressure situations with clarity and confidence.

 

Tune in to learn more!


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Topics: crisis communications, On Top of PR

Crisis rattles: Preparedness solidifies

1. Boeing’s ongoing crisis reveals the dangers of slow communication
2. FGS Global finds crises to be a brand-wide test
3. 60-second close: How crisis communication defines modern PR


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Topics: crisis communications, corporate communications, 60-Second Impact

How to build a crisis-resilient marketing and communication plan

Don't wait for a viral review or a product fail to test your resilience. Learn how to audit your crisis plan this month to ensure your Q2 launches stay on track when the heat rises.

 


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Topics: crisis communications, communications

Question-based crisis communication: What leaders miss online

When disaster strikes, silence is a brand-killer. Learn why the brands that survive are the ones that prioritize clarity and consistency over formal PR polish.

 


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Topics: crisis communications

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