The Public Relations Blog
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Use this due-diligence scorecard to vet a PR agency, spot red flags, confirm KPIs, and validate results in 30/60/90 days.
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Topics: public relations, reputation management, crisis communications, branding, B2B
Learn how leaders and employee advocacy influence social media and reputation management, boosting trust, authority, and revenue without added risk.
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Topics: public relations, PR tips, reputation management, thought leadership, crisis communications, B2B, social media
Learn how social media and reputation management can become revenue signals that inform your strategy and drive growth.
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Topics: public relations, PR tips, reputation management, thought leadership, crisis communications, social media
Plan for leadership crises to ensure your brand can respond with clarity and control.
Many crisis plans are built around external threats — product recalls, lawsuits, natural disasters, and online backlash. But what happens when the crisis comes from inside the building? What if your CEO is the story?
Whether it's a legal issue, a controversial statement, or a personal scandal, executive missteps draw a lot of attention. Your brand's credibility, employee trust, and customer loyalty can shift in a matter of hours.
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Topics: crisis communications, CEO
1. JPMorgan case shows legal victories don't always end reputation risks
2. Burger King rebuilds trust with accountability, rather than another promotion
3. French’s mustard takes a trust hit after viral video
4. 60-second close: Controlling the narrative controls the perception
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Topics: crisis communications, shared media, social media, story telling, 60-Second Impact
Learn how strategic PR enhances marketing and communication plans to build credibility, boost visibility, and support revenue growth without paid ads.
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Topics: public relations, thought leadership, crisis communications
In this episode, James (Jim) Lukaszewski joins host Jason Mudd to discuss how to influence leaders through trust, candor, and strategic communication.
Tune in to learn more!
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Topics: crisis communications, On Top of PR
Learn how effective crisis communication can reduce financial risk, calm stakeholders, and protect revenue with fast, coordinated messaging when issues arise.
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Topics: crisis communications
Integrate crisis communication into revenue planning to protect sales, build trust, and maintain visibility when disruption threatens performance.
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Topics: crisis communications
2. Starbucks Korea fires CEO after controversial “Tank Day” promotion
3. 60-second close: PR is risk management
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Topics: crisis communications, branding, 60-Second Impact
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