The Public Relations Blog

Which type of client are you?

3 personas that describe the client/agency relationship

 

In the last 17 years, Axia Public Relations has worked with many of America’s fastest-growing and most admired brands. We’ve identified three types of clients, based on their needs, and which of those types we work best with. When qualifying new companies as potential clients, we ask which persona they relate to most, so we understand how they prefer to communicate and what their priorities are.

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Topics: Public Relations, FAQ, Communications

Template: SWOT analysis for communication strategy

Download a complimentary template to help plan your PR campaign


A SWOT analysis is a business tool that identifies an organization's strengths, weaknesses, opportunities, and threats. You can also use this tool for communication, marketing, and public relations strategies as it helps identify which areas to focus on and helps improve communication methods.

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Topics: Communications

Template: Target audiences analysis for communication strategy

Download a complimentary template to help plan your public relations campaign

Identifying all your organization’s target audiences is a key step during your communication planning. Target audiences are part of your PR plan’s inputs. You can use this tool for communication, marketing, and PR strategies because it helps identify what specific audiences need to improve your company’s communication methods.

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Topics: Earned media, Communications, Strategy

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