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The Public Relations Blog

How to be a great Chief Marketing Officer with Steve Boehler | On Top of PR podcast

Steve Boehler discusses what the CMO job consists of and what characteristics make a great CMO.


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Guest:

Our episode guest is Steve Boehler, Founder of Mercer Island Group. He’s worked with well-known brands such as Tide, Pringles and Jif.


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Topics: PR tips, communications, On Top of PR

Marketing Mess to Brand Success with Scott Miller | On Top of PR podcast

Scott Miller discusses how to learn from your communication mistakes to develop brand success.


If you’re enjoying the vodcast, would you please share it with others and leave us a review?

 

Guest:

Our episode guest is Scott Miller, Special Advisor on Thought Leadership for the Franklin Covey Company and host of their weekly podcast series, On Leadership with Scott Miller. Scott is also the author of several books.


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Topics: corporate communications, communications, On Top of PR

The value of active listening

Active listening can boost PR efforts and help you on a daily basis

 

Listening and broadcasting are two of the most fundamental elements of communication. However, in the world of public relations, it’s easy for PR beginners to simply broadcast over and over, never listening to what’s going on around them. PR pros know that listening is not only important, but there’s a specific kind of listening you should be doing for PR success: active listening.


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Topics: PR tips, communications

Should we capitalize job titles?

When it comes to media relations and corporate communications, PR pros should follow AP Style

 

Anytime you communicate with a client or customer, you make an impression on behalf of your company. You want to represent professionalism and quality of content, and your written communications are simple ways to do that.

 

Spelling and grammar mistakes make your company look unprofessional, sloppy, and uninterested. If you don’t ensure all your written communications are error-free, it looks like your company didn’t put forth the time and effort to produce its very best work. Clear, consistent copy editing improves your company’s corporate communications.


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Topics: copy editing, communications

Setting effective business goals

Understand how goals can help your company grow

Whether you’re planning for the next several weeks or several years, business goals are the key to growing your company. In order to reach your goals, you can’t just rely on blind hope; it takes both strategy and teamwork.


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Topics: communications, strategy, PR planning

Why you should use "and" and avoid "but" in your corporate communications

When you say the word “but” in a conversation, people tend to dread the remainder of your sentence. This one simple word has an extremely negative connotation.


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Topics: PR tips, communications

Which type of client are you?

Three personas that describe the client/agency relationship

 

In the last 17 years, Axia Public Relations has worked with many of America’s fastest-growing and most admired brands. We’ve identified three types of clients based on their needs and which of those types we work best with. When qualifying new companies as potential clients, we often ask which persona they relate to most, so we can understand how they prefer to communicate and what their priorities are.


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Topics: public relations, FAQ, communications

Template: SWOT analysis for communication strategy

Download a complimentary template to help plan your PR campaign


A SWOT analysis is a business tool that identifies an organization's strengths, weaknesses, opportunities, and threats. You can also use this tool for communication, marketing, and public relations strategies as it helps identify which areas to focus on and helps improve communication methods.


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Topics: communications

Template: Target audiences analysis for communication strategy

Download a complimentary template to help plan your public relations campaign

Identifying all your organization’s target audiences is a key step during communication planning. Target audiences are part of your PR plan’s inputs. You can use this tool for communication, marketing, and PR strategies because it identifies what specific audiences need and improves your company’s communication methods.


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Topics: earned media, communications, strategy, PR planning

 

 

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