The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Wikipedia articles are edited by volunteer contributors and are meant to have a neutral point of view. There are companies that hire public relations (PR) professionals to edit Wikipedia pages and ethical ways to make changes to a Wikipedia article.
According to Wikipedia, conflict-of-interest (which they refer to as COI) editing on Wikipedia occurs when editors use Wikipedia to boost or strengthen their specific interests, roles, or relationships. The type of COI editing that causes most problems or raises the red flag on Wikipedia is paid editing for PR purposes.
Wikipedia can be a blessing for many people as they seek information and conduct research. It can also be a frustration for organizations and companies who need to ensure their content is accurate.
Many companies ask their PR firm to write Wikipedia articles on their behalf. We have even heard (and seen) that some companies hire PR professionals to edit Wikipedia pages to delete negative information and make the company look better than it is. This is not an ethical practice.
Here are several steps PR and HR professionals can take to ethically ensure your company is updating your company’s Wikipedia page.
4 tips to make your Wiki page stick
While the task of creating a Wikipedia page for your company might be daunting, having Wikipedia deem your page notable is the real struggle. Notability guidelines are possibly the most subjective part of Wikipedia. Remember, just because you’re pleased with what you’ve written doesn’t mean Wiki will verify it. There are several rules of thumb to follow to ensure your Wikipedia page stays up and gets the attention it deserves.
3 important requirements that you must meet to have a Wiki page
In the effort to promote your company and build your brand, it’s vital to use every tool at your disposal. You may have noticed that many companies are achieving online success and recognition from Wikipedia, and you may wonder why your company isn’t listed. Perhaps more importantly, should it be?
Not too long ago, Wikipedia had a questionable reputation and often contained many factual errors. The reliability and trustworthiness of the site has improved significantly. Now, Wikipedia for business has become an effective part of marketing, branding and converting customers.
However, getting your company listed on the site isn’t as easy as you might think. With help from a quality PR firm, you can learn how to take advantage of this site and use it as part of your overall outreach strategy.
6 steps to earn a Wikipedia article for your organization
A Wikipedia article is an effective way to spread the word about your company and keep people informed about it. Google often uses Wikipedia summaries at the top of its search results, which is great coverage for your company. So, how exactly does one get a Wikipedia page? There are several tough guidelines with which you must comply before moderators will allow your company to appear on Wikipedia.
Learn how to use this tool for maximum advantage
You strive to deliver accurate messages about your company. This helps to improve your reach, online reputation and brand. One important site that consumers turn to for information is Wikipedia, billed as the free encyclopedia, but your company doesn't have a Wikipedia page.
Companies frequently ask their PR firm to write Wikipedia articles on their behalf. Some have even hired PR professionals to edit Wikipedia pages to delete negative information and make the company look better than it is. If this is something you have considered as well, read on to learn why this is not a good idea.