The Public Relations Blog

As Facebook removes gray badges, find out what urgent updates your marketing team must make

A feature that Facebook introduced almost five years ago is now gone from the social media platform. You could once identify verified business pages by their small gray check mark; however, as of October 29, 2019, that feature is no more. Why now? Don’t Facebook users want to know which companies are credible?

We put together action steps for you

It’s no secret that Facebook likes to keep its platform fresh and interesting for its users. The latest update will affect the 60 million active business pages Facebook currently has.

Start incorporating video on your company’s social media platforms

Video is the biggest thing in social media right now. Over the last few years, it has become the cornerstone of many top corporations’ social media campaigns. However, even though people are increasingly consuming online videos on a daily basis, many companies still aren’t using digital video as part of their social media strategy.

If you’re looking to grow your book of business, use LinkedIn

Are you looking for new employees, new clients, or simply trying to raise awareness for your brand? No matter the case, prospecting on LinkedIn is easy with a little dedication.

LinkedIn now has roughly 630 million users. The social platform is growing rapidly with two professionals joining every second. Whether your company specializes in B2B sales or B2C sales, it’s critical that you understand LinkedIn.

How to optimize networking opportunities with LinkedIn

LinkedIn is a social platform that helps people define themselves as professionals. Users create a personal profile that they can use to connect with other colleagues, associates, or professionals in their industry, area, and beyond. Hopefully you have an account set up already; if you don’t, you should.

Connect with your target audience using influencer marketing

Influencer marketing is a process that involves two key elements: communication and collaboration. Axia Public Relations created a visual to show the steps of its influencer marketing process and who’s responsible for completing each step.

Here's why you should be boosting your posts instead of spamming your followers

Most companies are doing social media wrong. WAY WRONG. They're either hard-selling, bragging, shouting, or simply talking to themselves. In the current climate, as much as it pains us PR pros to say it, you've got to invest in sponsored and paid social content. Otherwise, you're only talking to yourself.

4 tips to make your Wiki page stick

While the task of creating a Wikipedia page for your company might be daunting, having Wikipedia deem your page notable is the real struggle. Notability guidelines are possibly the most subjective part of Wikipedia. Remember, just because you’re pleased with what you’ve written doesn’t mean Wiki will verify it. There are several rules of thumb to follow to ensure your Wikipedia page stays up and gets the attention it deserves.

If you’re on social media, you should be familiar with these words

You follow them. You take their fashion advice. You make their recipes. Heck, you probably even know their children’s middle names. Influencers are content creators who have large, loyal audiences on social media platforms. Because of their influence over their followers, they make terrific marketers for brands and companies.