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The Public Relations Blog

Hannah Feran

Hannah Feran is a senior at the University of North Florida working toward a Bachelor of Science in public relations. After graduating, Hannah plans to pursue a career in social media management or event planning.



Recent Posts:

Your company’s marketing strategy is missing something

And you won’t survive next year without it

Social influencers. They’re spreading like wildfire on social media and you should join the movement now. So, what is a social influencer? SproutSocial defines social influencers as “power users who can help your potential customers make a buying decision through social networking.” While influencers used to be only celebrities, like athletes, actors, or artists, social media has completely changed the influencer game. Now, average, everyday people are gaining consumers’ trust and loyalty.

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Topics: Influencer Marketing, Shared Media, Owned media

The 3 most cringeworthy PR fails of 2018

How to keep your company from making reputation-ruining mistakes

Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. It’s also incredibly impactful in helping – or hurting – your company’s reputation.

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Topics: Online Review Management, ReviewMaxer, Crisis Communications

5,000 ways to celebrate now that you’ve made it onto the Inc. 5000 list

Promote your company and its accomplishments


Congratulations on making it to the Inc. 5000 list! Whether your company is No. 1 or No. 5,000, it’s a tremendous honor to receive, and it’s time to spread the word of your company’s achievement. So, where should you start? There are thousands of ways for you to share with employees, customers, and the public that your hard work has paid off. OK, so we may not have 5,000 ideas. However, we do have 25 ways for your company to celebrate, in addition to our original 16 ways to promote your Inc. 5000 honor. Feel free to substitute the number 5,000 with your exact ranking number on the list.

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Topics: Awards, PR Tips, Earned media, Shared Media, Owned media

What makes a website useful and accessible?

How to turn website visitors into customers

Building, developing, designing, or redesigning a website is a large project for anyone to pursue. There’s much to consider when creating your site, aside from color schemes and placement. Content is what brings your website to life, enabling you to create and share your company’s story the way you want to tell it.

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Topics: Website, Inbound Marketing, Owned media

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