The Public Relations Blog

Hannah Feran

Hannah Feran is an organized and driven shared media strategist who works closely with clients to ensure that their social media efforts are getting the attention they deserve from a carefully chosen audience.



Recent Posts:

Facebook made a recent update that likely affected your company’s page

We put together action steps for you

It’s no secret that Facebook likes to keep its platform fresh and interesting for its users. The latest update will affect the 60 million active business pages Facebook currently has.

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Topics: Social media

Want to boost your social engagement? Use video

Start incorporating video on your company’s social media platforms

Video is the biggest thing in social media right now. Over the last few years, it has become the cornerstone of many top corporations’ social media campaigns. However, even though people are increasingly consuming online videos on a daily basis, many companies still aren’t using digital video as part of their social media strategy.

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Topics: PR Tips, Videos, Social media

11 steps to perfect prospecting on Linkedin

If you’re looking to grow your book of business, get on LinkedIn ASAP!

Are you looking for new employees, new clients, or simply trying to raise awareness for your brand? No matter the case, prospecting on LinkedIn is easy with a little dedication.

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Topics: PR Tips, Social media

Join our workshop: ‘Building and Leveraging a LinkedIn Profile’

LinkedIn now has roughly 630 million users. The social platform is growing rapidly with two professionals joining every second. Whether your company specializes in B2B sales or B2C sales, it’s critical that you understand LinkedIn.

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Topics: Social media

A hidden LinkedIn tool that’ll get you hundreds of connections

How to optimize networking opportunities with LinkedIn

LinkedIn is a social platform that helps people define themselves as professionals. Users create a personal profile that they can use to connect with other colleagues, associates, or professionals in their industry, area, and beyond. Hopefully you have an account set up already; if you don’t, you should.

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Topics: Shared Media

Axia’s influencer marketing process from start to finish

Connect with your target audience using influencer marketing


Influencer marketing is a process that involves two key elements: communication and collaboration. Axia Public Relations created a visual to show the steps of its influencer marketing process and who’s responsible for completing each step.

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Topics: Shared Media, Influencer Marketing

It's OK to only post on social media once a week

Here's why you should be boosting your posts instead of spamming your followers

Most companies are doing social media wrong. WAY WRONG. They're either hard-selling, bragging, shouting, or simply talking to themselves. In the current climate, as much as it pains us PR pros to say it, you've got to invest in sponsored and paid social content. Otherwise, you're only talking to yourself.

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Topics: Shared Media

How to create a Wikipedia page that passes the notability test

4 tips to make your Wiki page stick

 

While the task of creating a Wikipedia page for your company might be daunting, having Wikipedia deem your page notable is the real struggle. Notability guidelines are possibly the most subjective part of Wikipedia. Remember, just because you’re pleased with what you’ve written doesn’t mean Wiki will verify it. There are several rules of thumb to follow to ensure your Wikipedia page stays up and gets the attention it deserves.

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Topics: PR Tips, Shared Media

The must-have influencer marketing dictionary

If you’re on social media, you should be familiar with these words

You follow them. You take their fashion advice. You make their recipes. Heck, you probably even know their children’s middle names. Influencers are content creators who have large, loyal audiences on social media platforms. Because of their influence over their followers, they make terrific marketers for brands and companies.

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Topics: Shared Media, Influencer Marketing

True or false: Podcasts are blowing up

Is listenership growing or has it plateaued?

 While many people say podcasting is blowing up, is it true? Podcasts have been around since 2000. So, are they really a fad? A report by Edison Research, “The Infinite Dial 2017,” showed that in 2017, around 60 percent of Americans (168 million) were familiar with podcasting. In 2006, only 22 percent of Americans had heard the term.

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Topics: Owned media

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