The Public Relations Blog
Is listenership growing or has it plateaued?
While many people say podcasting is blowing up, is it true? Podcasts have been around since 2000. So, are they really a fad? A report by Edison Research, “The Infinite Dial 2017,” showed that in 2017, around 60 percent of Americans (168 million) were familiar with podcasting. In 2006, only 22 percent of Americans had heard the term.
Topics: owned media
Busy work doesn't generate results. Outstanding work leads to the bigger impact
It happens every time. When explaining the nuances of our office culture, especially in regard to tracking hours, people are shocked to hear that as an agency, we don’t clock in, clock out, or keep personal time sheets. Sounds crazy, right? (There’s a method to the madness.)
Blogging doesn’t have to be boring
You’ve seen the word popping up everywhere on the internet. Companies run them; some people have their own. The fact of the matter is that blogs are where it’s at. Why’s that? What value do blogs add to your company? According to HubSpot, 56 percent of companies that blog get customers from blogging.
And you won’t survive next year without it
Social influencers. They’re spreading like wildfire on social media and you should join the movement now. So, what is a social influencer? SproutSocial defines social influencers as “power users who can help your potential customers make a buying decision through social networking.” While influencers used to be only celebrities, like athletes, actors, or artists, social media has completely changed the influencer game. Now, average, everyday people are gaining consumers’ trust and loyalty.
How to keep your company from making reputation-ruining mistakes
Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. It’s also incredibly impactful in helping – or hurting – your company’s reputation.
Promote your company and its accomplishments
Congratulations on making it to the Inc. 5000 list! Whether your company is No. 1 or No. 5,000, it’s a tremendous honor to receive, and it’s time to spread the word of your company’s achievement. So, where should you start? There are thousands of ways for you to share with employees, customers, and the public that your hard work has paid off. OK, so we may not have 5,000 ideas. However, we do have 25 ways for your company to celebrate, in addition to our original 16 ways to promote your Inc. 5000 honor. Feel free to substitute the number 5,000 with your exact ranking number on the list.
How to turn website visitors into customers
Building, developing, designing, or redesigning a website is a large project for anyone to pursue. There’s much to consider when creating your site, aside from color schemes and placement. Content is what brings your website to life, enabling you to create and share your company’s story the way you want to tell it.