The Public Relations Blog
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The travel/tourism industry offers numerous opportunities for businesses to gain traction. Axia Public Relations offered up a few key tips on the subject in Part I, and we’ve got even more for your consideration here:
Do you own a hotel or resort destination, or are you perhaps a member of a local chamber of commerce seeking to attract more visitors? A consistent flow of tourists and travelers can make all the difference, and travel industry veterans understand how much time, money and effort it takes to build and maintain that consistency. In fact, many travel and tourism-focused outfits earmark large marketing budgets to further establish brand or locale identity. Looking ahead to the busiest domestic travel season of the year, summer, it’s clear that to be competitive, travel and tourism-oriented businesses can achieve more with expanded marketing programs that include public relations. But what are the best tactics to deploy in such a highly competitive industry?