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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

How to use social media to promote your company

Learn how to use the top seven social media platforms to your advantage.


Social media is an important part of your company’s public image to establish partnerships with influencers and create genuine connections with consumers. Every aspect of social media can be used to build your company’s brand. 

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Topics: online public relations, shared media, social media

Brand Distinction Vs. Collaboration

While every brand wants to distinguish itself from the competition, collaborative efforts may yield unexpected results. Though brand distinction and collaborations seem like opposite approaches, the confluence of Threads, Sperry, and Natty Light showcases the potential for success. 

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Topics: online public relations, branding, 60-Second Impact

Are external links in the comments of social media posts worth it?

Learn the data behind these social media algorithms.


Social media is always changing, and as public relations and corporate communications professionals, we must keep up with the different algorithms. External links in posts are one notable change in the world of social media. We’ll lay out the data on posting with and without external links as well as our advice on how to move forward with your social media posts.

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Topics: online public relations, shared media, social media

Meet Threads, Twitter’s Newest Rival

Meta’s new app is already a notable competitor to Twitter, but will it last?


Threads is Meta’s recently released social media app that allows for text updates and public conversations in the form of “threads.” Many see it as Meta’s version of Twitter, and it’s already surpassed 100 million users, gaining the attention of companies, social media managers, and Instagram users since its launch.


However, it seems like users are unaware of how to smoothly transition to essentially a whole new social media platform. Whether you’re a new user or a curious onlooker, here are 8 things you should know about Threads.

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Topics: online public relations, shared media, social media

Combining SEO and PR: 5 ways to optimize your website

When it comes to optimizing your website and getting higher rankings, combining SEO and PR tactics is a great approach. Let’s take a look at five ways you can combine both disciplines to achieve the best possible results.

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Topics: SEO, online public relations, web design & development

2 key elements in a professional vodcast setup

How to determine the best lighting, backgrounds, and angles for a videocast recording


Vodcasts are podcasts that include a video recording. For example, many podcasts have a YouTube that displays video from each episode they record. To offer the best quality recording, you need to ensure that your setup and background are appropriate and professional.

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Topics: PR tips, online public relations

5 tips for creating engaging social media videos

Lights, camera… Not so fast! Expensive shoots and long, comprehensive videos aren’t necessary for success.


Using video on social media is nothing new. Before social media, brands were hungry for polished video content. Coordinated video shoots – complete with high-resolution cameras and bright lights – were the norm. Carefully edited videos with sleek transitions, often including full context of a specific subject, led to long (and potentially boring) content. Brand videos swam in a sea of sameness.


With the rise of YouTube and other social media, we began a new era of online videos where simple is better – and anyone with a smartphone can make viral videos. 


Today, TikTok and other video social media platforms are expanding the importance of brevity and simplicity in social media videos. Vertical formats dominate, catering to mobile users. Mobile phone camera quality has improved, making smartphone quality perfect for brand content. 

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Topics: online public relations, shared media, social media

How do search results pages rank content?

Learn how search engines rank content, and how to use it to your benefit. 


Search engine optimization is a valuable asset to your company and its online presence. To take advantage of SEO perks, you need to understand how the process helps rank content within a search. 


Content is ranked in three different stages:

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Topics: SEO, online public relations

Making a positive first impression with your company’s website

A great first impression extends to the internet as well


Making a strong first impression when people see you or your company for the first time is extremely important. It sets how people perceive you, so it’s critical that you make sure a first impression is the best it can be.


Common ways to make a strong first impression can include:

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Topics: online public relations, web design & development

TikTok: The official search engine for Gen Z?

Younger audiences are using the social media platform for casual searches, Google reports.


TikTok. We all know of it, but do we know how powerful it actually is, especially for Generation Z? 


The popular app first came in 2016 and has since grown. It’s known for showing you short videos that you’ll like and interact with, d from its search algorithm. But how far has its popularity gone? 


While TikTok isn’t an actual search engine, some people in the younger generation see it as one.

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Topics: online public relations, shared media, social media

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