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The Public Relations Blog

How to tell a story on Facebook

Ways to engage your audience through visual storytelling

 

Storytelling isn’t just for children. It’s a great way to capture, engage, and interact with your audience. Facebook is one of the perfect social media platforms for sharing a company’s story. 

 

These are some ways that have proved effective for capturing your Facebook audience while telling your company’s story. 

 


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Topics: online public relations, owned media, social media

Why PR firms should manage social media

PR and social media go hand-in-hand

 

One of the many services under the public relations umbrella is social media. It can be daunting to hand over your company social media channels to an outside agency, but building a company’s reputation through social media is an area of expertise for many PR pros.

 

Here are a few reasons why a PR firm should manage your company’s social media:


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Topics: online public relations, owned media, social media

Five Google results that can ruin your career

Knowing what shows up when your name is searched on Google is essential. A future employer or even a customer may read an article or a post about you. Here are five things you should avoid at all costs to save your online reputation:


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Topics: public relations, online public relations, crisis communications

Ten things your competitors can teach you about PR

Why you should analyze every aspect of your competition

 

Knowing what your competitors are doing can put you ahead in your industry. Here are some things you can learn from your competitors:


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Topics: public relations, PR tips, online public relations

Successful April Fools’ Day pranks

If used correctly, companies can implement pranks to increase engagement

 

As public relations and communication professionals, our job is to create connections with our audiences, especially during holidays. April Fools’ Day is a perfect example of a holiday that many companies use to attract more attention and engagement to their brand. 

 

Relatable content makes for great PR and can help to elevate a company’s image. Here are a few examples of companies using April Fools’ Day to their advantage: 


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Topics: public relations, online public relations

April Fools’ Day gone wrong

A look into what not to do 

 

We’ve all seen harmless company April Fools’ Day pranks that went well. But what about the ones that caused a PR nightmare?


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Topics: public relations, online public relations

(Before you think you have) Great Ideas for April Fools’ Day PR pranks

As marketers and public relations pros, we’ve likely all wanted to have an amazing April Fools’ Day prank as a fun way to bring attention to our brand.

 

In the right circumstances, April Fools’ Day pranks can make for great PR.

 

In the wrong circumstances, April Fools’ Day pranks can make for really bad PR.

 

Even the least experienced PR professionals know, as with any joke, there are many potential April Fools’ Day pitfalls to consider. Avoiding backlash should be a top priority.


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Topics: public relations, online public relations, news media

Three questions about online content for TV stories featuring your company answered

Clear up some issues that could arise after getting a TV story

 

Having your company’s story on TV is an exciting time. You’ll be getting a lot more eyes on your company and putting your name out there. However, during the process, there are some questions you might have related to the online version of the story, such as the video not appearing or if they’ll post the story online at all.

 

At Axia Public Relations, we’ve noticed our clients ask these main questions. To help people navigate the process, we’re answering these questions, so people can go through the news process more smoothly.


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Topics: online public relations, earned media, news media

What are content tags? What are they used for?

Make your website content “findable” to you and your customers with content tags

 

With increased content production, there’s a growing concern for content searchability among users and content managers. Content tags are a means to combat this issue.


The phrases in a Content Management System (CMS) that group similar content pieces together in a web publication are called content tags. It’s an ideal solution to ‘label’ and classify content, making it easier to search, follow, and group multiple topics. These tags streamline content management for organizations to find and use the content as and when required.


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Topics: SEO, online public relations, web design & development

The importance of SEO freshness factor

Do you know about the freshness factor? 

 

It is an element of search engine algorithms that prefers web pages with fresh and updated content over outdated ones.

 

This is where website management triggers your online visibility. It informs search engines that you have new and relevant content for its users. When the bots index your web pages, Google rewards you with top rankings on the SERPs. 

 

There’s more to why you need an updated website with SEO-friendly content. Let’s discover what!


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Topics: SEO, online public relations, owned media

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