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The Public Relations Blog

Ten things your competitors can teach you about PR

Why you should analyze every aspect of your competition

 

Knowing what your competitors are doing can put you ahead in your industry. Here are some things you can learn from your competitors:


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Topics: public relations, PR tips, online public relations

Successful April Fools’ Day pranks

If used correctly, companies can implement pranks to increase engagement

 

As public relations and communication professionals, our job is to create connections with our audiences, especially during holidays. April Fools’ Day is a perfect example of a holiday that many companies use to attract more attention and engagement to their brand. 

 

Relatable content makes for great PR and can help to elevate a company’s image. Here are a few examples of companies using April Fools’ Day to their advantage: 


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Topics: public relations, online public relations

April Fools’ Day gone wrong

A look into what not to do 

 

We’ve all seen harmless company April Fools’ Day pranks that went well. But what about the ones that caused a PR nightmare?


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Topics: public relations, online public relations

(Before you think you have) Great Ideas for April Fools’ Day PR pranks

As marketers and public relations pros, we’ve likely all wanted to have an amazing April Fools’ Day prank as a fun way to bring attention to our brand.

 

In the right circumstances, April Fools’ Day pranks can make for great PR.

 

In the wrong circumstances, April Fools’ Day pranks can make for really bad PR.

 

Even the least experienced PR professionals know, as with any joke, there are many potential April Fools’ Day pitfalls to consider. Avoiding backlash should be a top priority.


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Topics: public relations, online public relations, news media

Three questions about online content for TV stories featuring your company answered

Clear up some issues that could arise after getting a TV story

 

Having your company’s story on TV is an exciting time. You’ll be getting a lot more eyes on your company and putting your name out there. However, during the process, there are some questions you might have related to the online version of the story, such as the video not appearing or if they’ll post the story online at all.

 

At Axia Public Relations, we’ve noticed our clients ask these main questions. To help people navigate the process, we’re answering these questions, so people can go through the news process more smoothly.


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Topics: online public relations, earned media, news media

What are content tags? What are they used for?

Make your website content “findable” to you and your customers with content tags

 

With increased content production, there’s a growing concern for content searchability among users and content managers. Content tags are a means to combat this issue.


The phrases in a Content Management System (CMS) that group similar content pieces together in a web publication are called content tags. It’s an ideal solution to ‘label’ and classify content, making it easier to search, follow, and group multiple topics. These tags streamline content management for organizations to find and use the content as and when required.


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Topics: SEO, online public relations, web design & development

The importance of SEO freshness factor

Do you know about the freshness factor? 

 

It is an element of search engine algorithms that prefers web pages with fresh and updated content over outdated ones.

 

This is where website management triggers your online visibility. It informs search engines that you have new and relevant content for its users. When the bots index your web pages, Google rewards you with top rankings on the SERPs. 

 

There’s more to why you need an updated website with SEO-friendly content. Let’s discover what!


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Topics: SEO, online public relations, owned media

What are premium downloads?

Here are seven types of premium content to guide a lead through the buying process


When it comes to capturing leads, it all boils down to providing value. Why would your visitors give you their priced personal information? They will only if you offer them something equally valuable that can be swapped with their confidential data.


But what information is more treasured than regular content?


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Topics: PR tips, online public relations, owned media

How do search engines generate SERP?

The three steps search engines follow to rank search results

 

Are you curious about how search engines generate the ranking list called SERPs?

 

If you know what SERPs are and what elements they incorporate, it’s easy to understand their workings.

 

Search engines generate search results in a three-step process. 


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Topics: SEO, PR tips, online public relations

Why website speed optimization matters

We live in a busy and hyper-competitive world. 

 

Modern customers are impatient and want the web content to load within seconds. Delays may make them move to another source, and you may end up losing potential business opportunities. 

 

If you care about leads, conversions, and customer delight, you should pay attention to your website’s load speed. Let’s take a look at how website loading time makes a huge difference. 


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Topics: public relations, online public relations, web design & development

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