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The Public Relations Blog

2 key elements in a professional vodcast setup

How to determine the best lighting, backgrounds, and angles for a videocast recording

 

Vodcasts are podcasts that include a video recording. For example, many podcasts have a YouTube that displays video from each episode they record. To offer the best quality recording, you need to ensure that your setup and background are appropriate and professional.


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Topics: PR tips, online public relations

5 tips for creating engaging social media videos

Lights, camera… Not so fast! Expensive shoots and long, comprehensive videos aren’t necessary for success.

 

Using video on social media is nothing new. Before social media, brands were hungry for polished video content. Coordinated video shoots – complete with high-resolution cameras and bright lights – were the norm. Carefully edited videos with sleek transitions, often including full context of a specific subject, led to long (and potentially boring) content. Brand videos swam in a sea of sameness.

 

With the rise of YouTube and other social media, we began a new era of online videos where simple is better – and anyone with a smartphone can make viral videos. 

 

Today, TikTok and other video social media platforms are expanding the importance of brevity and simplicity in social media videos. Vertical formats dominate, catering to mobile users. Mobile phone camera quality has improved, making smartphone quality perfect for brand content. 


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Topics: online public relations, shared media, social media

How do search results pages rank content?

Learn how search engines rank content, and how to use it to your benefit. 

 

Search engine optimization is a valuable asset to your company and its online presence. To take advantage of SEO perks, you need to understand how the process helps rank content within a search. 

 

Content is ranked in three different stages:


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Topics: SEO, online public relations

Making a positive first impression with your company’s website

A great first impression extends to the internet as well

 

Making a strong first impression when people see you or your company for the first time is extremely important. It sets how people perceive you, so it’s critical that you make sure a first impression is the best it can be.

 

Common ways to make a strong first impression can include:


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Topics: online public relations, web design & development

TikTok: The official search engine for Gen Z?

Younger audiences are using the social media platform for casual searches, Google reports.

 

TikTok. We all know of it, but do we know how powerful it actually is, especially for Generation Z? 

 

The popular app first came in 2016 and has since grown. It’s known for showing you short videos that you’ll like and interact with, d from its search algorithm. But how far has its popularity gone? 

 

While TikTok isn’t an actual search engine, some people in the younger generation see it as one.


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Topics: online public relations, shared media, social media

4 strategies for implementing SEO in your digital marketing measures

Hubspot research shows that 75% of internet users don’t look beyond the first page of search results. If you’re not in the top-ranking results, you’ll miss out on valuable web traffic, meaning losing leads and revenue for your company.

 

You can implement search engine optimization strategies to measure your digital marketing and improve search rankings. A robust SEO strategy can help you to rank more competitively and allow you to drive more web traffic.


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Topics: SEO, online public relations

3 ways the internet can tarnish your reputation instantly

The internet allows for real-time fact-checking and questioning and can take pains to verify every statement you make.

 

The internet has become an integral part of our lives: helping us connect faster and with ease, keeping a plethora of information at our fingertips, and allowing us to work in real time from anywhere. These are just a few of the internet’s many benefits. It has also brought social media and various platforms to do business and hear individual voices from across the globe. This year, Statista reported over 4.5 billion people using social media. While this opens many avenues for PR, it can also create some problems. 


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Topics: online public relations, online reputation management

How to manage page roles on your company's Instagram Page

The quick, step-by-step guide to adding administrators to your company's Instagram page

 

Instagram is one of the most popular social media platforms out there. Because of Instagram’s reach, it’s wise to promote your company on it. To use it efficiently, you’ll need to give your content managers access to your account. Content managers might be your internal employees or perhaps your social media agency. And how do you do this without sharing your login information with your social media helpers? Follow along to see how you can add different page roles to your Instagram account.


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Topics: online public relations, shared media, social media

4 communication strategies successful insurance companies use to connect with their target audience

Effective communication fosters solid relationships and ensures customers fully understand your products and processes – naturally, it is a vital part for all players in the insurance industry.

 

However, only a handful of carriers take this seriously by employing effective communication strategies with their clients. 


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Topics: insurance, online public relations

Top 10 advertising and marketing topics to watch with Allison Fitzpatrick

In this episode, Allison Fitzpatrick from Davis+Gilbert LLP joins host Jason Mudd to discuss the top 10 advertising topics to look out for. Tune in to learn more about NFTs, cannabis marketing, children’s advertising and privacy, sponsorships, endorsements, NIL, environmental marketing, automatic renewal, made-in-the-USA claims, and automatic renewal.


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Topics: online public relations, influencer marketing, On Top of PR

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