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The Public Relations Blog

Steps for public relations, human resources, and communications professionals to ethically update its company's Wikipedia article

Wikipedia can be a blessing for many people as they seek information and conduct research. It can also be a frustration for organizations and companies who need to ensure their content is accurate. 

 

Many companies ask their PR firm to write Wikipedia articles on their behalf. We have even heard (and seen) that some companies hire PR professionals to edit Wikipedia pages to delete negative information and make the company look better than it is. This is not an ethical practice.

 

Here are several steps PR and HR professionals can take to ethically ensure your company is updating your company’s Wikipedia page. 


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Topics: online public relations

Why should you use Clubhouse for marketing?

Should you use Clubhouse for business-to-business or business-to-consumer marketing?

 

What is Clubhouse?

 

Clubhouse has been making headlines since its launch for connecting everyone, irrespective of social status, together to talk about everything from books to corporate growth strategies. Marketers are now leveraging this trending audio-only app to build their community, connect with listeners, and establish their own personal brands. So why should you as an entrepreneur or marketer use Clubhouse?

 

Let’s discuss. 


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Topics: online public relations, owned media, social media

Dealing with social media trolls and their negativity

You can handle trolls and their negative content

 

Regardless of the industry, and no matter the cause it supports, every brand has to deal with different kinds of people on various social media platforms. 

 

There are the fans; they are your flag bearers and always willing to boost your brand by liking, commenting, and resharing your content. Appreciate them for their love. There are the appraisers who assess your brand and voice their opinions. Tread carefully with these; don’t respond unless it’s utterly necessary. 


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Topics: online public relations, social media

5 reasons content marketing is similar to traditional PR

Currently, content marketing is one of the most talked about marketing strategies in the industry. Creating great content is the foundation of many promotional strategies, such as search engine optimization, email marketing, organic traffic generation, and more.


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Topics: PR tips, online public relations

5 steps to get massive organic traffic to your company site and generate leads

Getting visitors to your company’s site is your ultimate marketing goal, and attracting users who will be interested in your products and services is even better. Your company's marketing strategy includes many stages—advertising, social media, search engine optimization, email marketing, media relations, etc.—to achieve this goal. Many companies underestimate the value of getting organic traffic to their site. While the task is achievable, it requires some work and planning. 


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Topics: PR tips, online public relations

What is SEO automation?

Cut down on manual work and put your search engine optimization efforts on autopilot

 

Implementing the right search engine optimization (SEO) techniques to increase your website’s search engine ranking is no child’s play. While it requires consistent effort in well-researched keyword usage, SEO can significantly boost the organic traffic coming to your site. 

 

Over the years, SEO techniques have evolved to keep up with the changing times. Techniques that were relevant two decades ago are less likely to find any attention today. SEO automation is one such advancement that has enhanced the capabilities of web optimization. 


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Topics: SEO, online public relations

Difference between a webpage's page title and headline

Learn the difference between a page title and a headline of your webpage

 

Website creation is about optimizing small changes that can, together, make a difference and generate big results. Get it right, and you may see a higher engagement level. Get it wrong, and you struggle to remain relevant. 

 

One such seemingly trivial but significant element of a webpage is its headline and page title. While both of these are essentially headers, they have different impacts and purposes. Let’s get to know their core differences and learn to use them to your advantage.


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Topics: SEO, PR tips, online public relations

SEO blunders that can hurt your SERP performance

Improve your website rankings by avoiding search engine optimization mistakes

 

A sound approach to search engine optimization (SEO) marketing is critical to your marketing strategy. It can land you strong rankings, relevant search traffic, and improved conversion rates. 

 

However, SEO is a broad and constantly evolving concept that causes even the pros to make mistakes. Unfortunately, what you think is a trivial mistake can negatively impact your website’s position on the search engine results page (SERP). Here are some SEO blunders you should stay steer clear of.


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Topics: SEO, online public relations

Must-know WordPress SEO hacks

Rank your website higher on SERPs with these effective WordPress SEO hacks

 

Search engine optimization (SEO) is an imperative tool to help your brand achieve effective outreach. It is important for websites to be SEO-friendly as it improves both online visibility and brand awareness. Needless to say, a robust online presence is likely to convert into improved brand recalls, ultimately shooting up your business revenues. 

 

If you must use WordPress, leveraging SEO on your WordPress website requires consistent and deliberate effort. If implemented correctly, it has the potential to drive organic traffic to your webpages and bring you a step closer to your target customer. 


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Topics: SEO, online public relations

Everything you need to know about technical SEO audits

Optimize your business website with technical aspects to rank higher

 

Search engine optimization (SEO) is an integral step in building astrong online presence for a business. Technical SEO has the power to garner genuine traffic toward your website once Google algorithms recognize your brand website.

 

Your business may not be able to achieve a higher ranking in search engine result pages if your technical SEO is not in place. Once you have done a thorough technical SEO audit for your website and fixed the issues, you may not have to worry about it again. Now that’s interesting, isn’t it? 


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Topics: SEO, online public relations, web design & development

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