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The Public Relations Blog

What is search engine optimization (SEO)?

Get approved by Google and level up your search engine results with ethical, honest, and accurate SEO practices.


Online visibility is the most integral aspect of any business’s mission to expand. A solid digital presence can significantly improve the quality of leads and convert them into customers. However, with rising demand to enhance businesses online presence, unethical practices arise. To rank on top of the Search Engine Ranking Pages (SERPs) and maintain your consistency, you should know about ethical SEO practices. 


Before getting into how SEO can help your company grow, let’s first learn more about SEO and how it affects your online presence.

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Topics: SEO, online public relations

Brand influencers don’t influence most social media users

Micro-influencers are more influential and more affordable, study finds.

Many businesses are quick to seek out brand influencers for their social media sites, thinking this is the best way to engage followers and grow interest in their products. But how effective are social media influencers? According to a new survey by Visual Objects, not very.


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Topics: online public relations, owned media, social media

How to Add/Install WordPress to An Existing Website

Enhance the capabilities of your existing website by adding feature plug-ins from WordPress


The gradual shift of businesses to the digital world has drawn much attention toward building a solid online presence for your brand. One of the most critical aspects of this is to have an integrated website for your products and services. A website that extends its capabilities and includes user-friendly features is sure to attract customers and impact revenues. 


WordPress, one of the most sought-after content management service platforms, comes to the rescue. It allows you to explicitly add or embed the features offered for developing a functional website. 

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Topics: online public relations, web design & development, owned media

How to Create Your Brand’s Image by Appropriately Marketing Memes

These days, memes have become a popular marketing tool for entrepreneurs. No individual can say they have not seen a meme on a digital platform. If you want to increase your marketing base, you may use memes on various social media platforms. However, you have to understand what memes are and why they are outstanding. Memes are a powerful tool for making people laugh. Videos and pictures of regular animals or people get chosen, and then they are modified sarcastically and intelligently. You can explore the collection on Meme Scout to market correctly. They will create the desired effect.

Image/Meme advertising is an amazing asset utilized via web-based media, which can be in any structure like a video, text content, a gif picture, and so forth. The substance of image promoting will, in general, get viral on the web whenever it is liked by individuals, which is the rationale of doing image showcasing. Image promoting is utilizing fun approaches to connect with individuals online.

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Topics: online public relations, branding, social media, raising awareness

Top 2021 SEO Trends to drive website traffic

For businesses that focus on generating online sales, search engine optimization is unarguably one of the best ways of generating organic traffic to your websites. However, for it to live up to its potential, SEO has to be implemented correctly. The importance of getting page one results on search engines can be seen from the fact that out of the 3.5 billion searches conducted every day, a mere 0.78% of the users click on a page two result. In sharp contrast, the first-ranked result grabs a CTR of 25.8%, according to Searchenginejournal.com. What these statistics demonstrate is the absolute importance of ranking on page one of search engines’ results to drive sufficient organic traffic to the website for onward conversion. Since Google’s algorithm is constantly evolving in an attempt to deliver better results, SEO practitioners must also keep tweaking their SEO strategies to maintain their rankings or improve their positions. Here is a rundown of some of the more significant SEO trends for 2021:

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Topics: SEO, online public relations

Three best social listening tools

What to look for and why it matters


In 2021, the use of social listening tools is increasing because more brands are turning to social media for customer insights. Because of this, it’s important to use the best social listening tools. 





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Topics: online public relations, owned media, social media

What makes a podcast highly successful

A guide on how to succeed in the podcast industry


In recent years, podcasts have gotten popular due to the ease and convenience of listening. And there’s a podcast on just about any topic you may be interested in! It allows people to multitask while tuning in, learn new things they didn’t know before, and relate to others all while listening to a podcast.


There are many factors that can make a podcast popular, but the ones listed below should be prioritized to guarantee success.

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Topics: online public relations, owned media, podcasting

Why is blogging important?

Spice up your company’s personality through blogging


Blogs: What are they? An easy description would be blogs are like public online diaries for people, organizations, and companies.


Blogs are regularly updated websites or web pages that are used to inform the audience on a specific topic. For example, as a PR agency, we created our Axia Public Relations blog to provide knowledge, insight, and advice about PR that might attract people in the same industry or those who are looking for a PR agency.


It might seem that blogging is outdated thanks to vlogging, but companies still choose to utilize blogging because it’s more convenient and can enhance their online reputation and SEO.

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Topics: online public relations, inbound marketing, owned media

Seven Brilliant Ways to Use Instagram SEO for Social Marketing

Instagram is one of the most effective social media platforms that are growing continuously in terms of popularity. It’s a photo-sharing and mobile-only social media platform, where many companies and brands are utilizing the importance of SEO to push the messaging of their brand. If you want to apply social marketing through Instagram, you must know how to upload attractive photos with relevant hashtags and mind-blowing text descriptions. If you’ve successfully established a good reach on your Instagram profile, then it’s time you learn to use Instagram SEO for social marketing.


Many marketers avoid using Instagram because it’s a mobile-only social networking platform, which means you can’t even post Instagram images through your desktop as it doesn’t have a desktop version. Thus, the marketing department should use a business cell phone so employees can keep up with marketing through this social networking platform. When you use Instagram for social marketing, you should prioritize building influence, rapport, and engagement. 

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Topics: online public relations, owned media, social media

Three scenarios where scheduled social media content isn’t the best idea

Changing your scheduled content can be best for your online PR plans 


Social media has given unprecedented power for companies to communicate directly with consumers. 


One way to fully take advantage of social media is to use scheduling features to have your content scheduled ahead of time. However, scheduling content ahead of time isn’t a panacea for how your company handles social media. Sometimes, you’ll have to cancel your scheduled content due to various situations that come up or risk immediate problems or missed opportunities. These situations can be either good or bad. 


So what situations should you cancel scheduled social media content for? There are three:

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Topics: online public relations, owned media, social media

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