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The Public Relations Blog

How to post unique and native content for your company on Instagram

Since Instagram was created almost 11 years ago, it has become the ultimate platform for photo sharing. With around 1 billion monthly active users, it is more important than ever to share unique content that will get your company noticed and keep users engaged.


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Topics: online public relations, owned media, social media

How to post unique and native content for your company on Pinterest

Since 2010, Pinterest has been a valuable resource to those seeking inspiration in many areas of their lives such as their hobbies and projects. Over the years, the visual search engine has expanded its amenities to enhance its customers' experience. Gone are the days when the only content on an individual's feed came from users they followed. Now it’s a blend of pins that are “picked for you” and promotional pins as well as pins from those you follow.

 

This upgrade benefits companies that use Pinterest to promote their own products or services. As a company, it’s essential to put your best foot forward when designing the content you’re going to post for millions to see. Having a mixture of the various types of visual formats listed below throughout your pins will bring more personality and visitors to your company’s page.


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Topics: online public relations, owned media, social media

Why you should be using GIFs for public relations

Spice things up with some GIFs

 

Whether they are used for social media or to improve press releases, images are a very handy tool in public relations. You can even use them to directly improve your website’s SEO! But, have you been using GIFs?

 

For those who are unfamiliar, GIFs are simply animated images. GIFs can originate from anywhere, including TV shows, movies, or other media. They can have captions or just show someone doing something.


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Topics: online public relations, owned media, social media

How to use LinkedIn for business

When you create a LinkedIn page for your business, you're joining a network that has more than 756 million members. People use this trusted community for networking, building a professional identity, and job searching. 

 

There are a couple of things you can do to help your business capitalize on LinkedIn’s features and reach the 40 million users looking for employment each week.


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Topics: online public relations, social media

Is social media worth it?

Social media plays a tremendous role in our world today and many companies are curious as to whether it can be used to their advantage. Cancel culture, which Merriam Webster defines as “the practice or tendency of engaging in mass canceling as a way of expressing disapproval and exerting social pressure,” has become very common across multiple social media platforms. This trend has the ability to ruin both a brand's reputation and its overall earnings if a brand makes the wrong move on social media.

 

Yet, there’s a reason why large corporations like Nike and small businesses still use the same social media platforms. If the posts are appropriate, the rewards are greater than the risk. 


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Topics: online public relations, owned media, social media

Your company doesn’t need profiles on every social media platform

Make your social media strategy more efficient by focusing on social media platforms that work for your company

 

According to DataReportal, 17 social media platforms have more than 300 million active users each month as of April 2021. This figure does not include many smaller social media platforms that still have large active user counts. With countless ways to connect with audiences at your fingertips, your company’s online public relations can reach the world through multiple platforms.

 

At first glance, it can be tempting to make company accounts on as many platforms as possible. The more the merrier, right? However, companies weaken their social media plans when they are overzealous.


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Topics: online public relations, owned media, social media

Four SEO best practices for website photography

Boosting your online presence need not be long and tiring. Use these image optimization tips and increase your website’s SEO ranking.

 

We know that a website’s content plays a significant role in capturing user attention. Well-planned and search engine optimization-friendly content can generate value for your users and help you build your brand. However, your website’s images also matter. 


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Topics: SEO, online public relations, web design & development

How many downloads make a successful podcast?

Before we dive into what makes a podcast successful, let's briefly define what exactly a podcast is. These are popular audio essays that cover anything from current events to hobbies, history, and more. If you need information or advice on just about anything, odds are, there’s a podcast for you. 

 

It’s no secret podcasts are one of the most rapidly growing industries in the world. Everyone is trying to build their own podcast and figure out what it takes to host a successful podcast. But do people looking to get into the business know what it really takes to be a successful podcast?


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Topics: online public relations, podcast

The Current State Of Podcasting

Podcasting as we know originated from “audioblogging,” which emerged in the 1980s. A few decades later, podcasting took flight alongside Apple, with then-journalist Ben Hammersley formally coining the term in 2004.

 

As a marketing medium that has experienced countless remarkable changes, podcasting is an explosion fifteen years in the making.

 

Let’s carefully examine the current state of podcasting and what makes it so successful.


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Topics: online public relations, podcast

Best SEO practices for images

Implement effective SEO techniques for your website images to reach your target audience with ease.

 

Visuals and graphics are the most integral elements of all websites. Eye-appealing pictures increase web pages’ scroll down rates and keep you hooked to the website for a long time. Images indicate the authenticity and relevance of a web page and significantly helps increase search engine crawls. 

 

Often, businesses fail to realize the importance of implementing effective search engine optimization methods for their website images and overlook the critical role they tend to play. These techniques, which are often treated as trivial, turn out to be the essential determining factor for increasing the page’s visibility.


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Topics: online public relations, web design & development, owned media

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