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The Public Relations Blog

5 steps to get massive organic traffic to your company site and generate leads

Getting visitors to your company’s site is your ultimate marketing goal, and attracting users who will be interested in your products and services is even better. Your company's marketing strategy includes many stages—advertising, social media, search engine optimization, email marketing, media relations, etc.—to achieve this goal. Many companies underestimate the value of getting organic traffic to their site. While the task is achievable, it requires some work and planning. 


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Topics: PR tips, online public relations

What is SEO automation?

Cut down on manual work and put your search engine optimization efforts on autopilot

 

Implementing the right search engine optimization (SEO) techniques to increase your website’s search engine ranking is no child’s play. While it requires consistent effort in well-researched keyword usage, SEO can significantly boost the organic traffic coming to your site. 

 

Over the years, SEO techniques have evolved to keep up with the changing times. Techniques that were relevant two decades ago are less likely to find any attention today. SEO automation is one such advancement that has enhanced the capabilities of web optimization. 


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Topics: SEO, online public relations

Difference between a webpage's page title and headline

Learn the difference between a page title and a headline of your webpage

 

Website creation is about optimizing small changes that can, together, make a difference and generate big results. Get it right, and you may see a higher engagement level. Get it wrong, and you struggle to remain relevant. 

 

One such seemingly trivial but significant element of a webpage is its headline and page title. While both of these are essentially headers, they have different impacts and purposes. Let’s get to know their core differences and learn to use them to your advantage.


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Topics: SEO, PR tips, online public relations

SEO blunders that can hurt your SERP performance

Improve your website rankings by avoiding search engine optimization mistakes

 

A sound approach to search engine optimization (SEO) marketing is critical to your marketing strategy. It can land you strong rankings, relevant search traffic, and improved conversion rates. 

 

However, SEO is a broad and constantly evolving concept that causes even the pros to make mistakes. Unfortunately, what you think is a trivial mistake can negatively impact your website’s position on the search engine results page (SERP). Here are some SEO blunders you should stay steer clear of.


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Topics: SEO, online public relations

Must-know WordPress SEO hacks

Rank your website higher on SERPs with these effective WordPress SEO hacks

 

Search engine optimization (SEO) is an imperative tool to help your brand achieve effective outreach. It is important for websites to be SEO-friendly as it improves both online visibility and brand awareness. Needless to say, a robust online presence is likely to convert into improved brand recalls, ultimately shooting up your business revenues. 

 

If you must use WordPress, leveraging SEO on your WordPress website requires consistent and deliberate effort. If implemented correctly, it has the potential to drive organic traffic to your webpages and bring you a step closer to your target customer. 


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Topics: SEO, online public relations

Everything you need to know about technical SEO audits

Optimize your business website with technical aspects to rank higher

 

Search engine optimization (SEO) is an integral step in building astrong online presence for a business. Technical SEO has the power to garner genuine traffic toward your website once Google algorithms recognize your brand website.

 

Your business may not be able to achieve a higher ranking in search engine result pages if your technical SEO is not in place. Once you have done a thorough technical SEO audit for your website and fixed the issues, you may not have to worry about it again. Now that’s interesting, isn’t it? 


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Topics: SEO, online public relations, web design & development

How to post unique and native content for your company on Instagram

Since Instagram was created almost 11 years ago, it has become the ultimate platform for photo sharing. With around 1 billion monthly active users, it is more important than ever to share unique content that is native to the platform and keeps users engaged.


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Topics: online public relations, shared media, social media

How to post unique and native content for your company on Pinterest

Since 2010, Pinterest has been a valuable resource to those seeking inspiration in many areas of their lives such as their hobbies and projects. Over the years, the visual search engine has expanded its amenities to enhance its customers' experience. Gone are the days when the only content on an individual's feed came from users they followed. Now it’s a blend of pins that are “picked for you” and promotional pins as well as pins from those you follow.

 

This upgrade benefits companies that use Pinterest to promote their own products or services. As a company, it’s essential to put your best foot forward when designing the content you’re going to post for millions to see. Having a mixture of the various types of visual formats listed below throughout your pins will bring more personality and visitors to your company’s page.


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Topics: online public relations, shared media, social media

Why you should be using GIFs for public relations

Spice things up with some GIFs

 

Whether they are used for social media or to improve press releases, images are a very handy tool in public relations. You can even use them to directly improve your website’s SEO! But, have you been using GIFs?

 

For those who are unfamiliar, GIFs are simply animated images. GIFs can originate from anywhere, including TV shows, movies, or other media. They can have captions or just show someone doing something.


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Topics: online public relations, shared media, social media

How to use LinkedIn for business

When you create a LinkedIn page for your business, you're joining a network that has more than 756 million members. People use this trusted community for networking, building a professional identity, and job searching. 

 

There are a couple of things you can do to help your business capitalize on LinkedIn’s features and reach the 40 million users looking for employment each week.


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Topics: online public relations, shared media, social media

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