The Public Relations Blog

Maximize views on social media content by scheduling it

Use scheduling to make your social media content reach the right people at the right time.


Social media is one of the cornerstones of online public relations. Its ability to reach so many people makes it a key component of any online public relations plan, no matter what platforms you intend to use. However, there’s one critical component companies starting their social media plans can overlook: the value of pre-scheduling their social media posts. 


It’s easy to simply post social media content once your team has developed it, but what really works is having content scheduled in a way that’s published at a great time and to have a backlog of content dating back weeks or even months so you’re fully prepared. There are plenty of tools that let you schedule social media content well in advance, both externally and offered by social media platforms.

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Topics: online public relations, owned media, social media

Why you need a CTA for all of your communications

Interest, attract, and persuade your audience by using a call to action.


If you’re on social media, you’ve probably encountered the words “buy now” or “click here” while scrolling through your feed. This is called a CTA, also known as a call-to-action. 


A CTA is a strategy that many companies use to entice and influence its audience into performing an act that will benefit their business. A CTA should be short, sweet, and straight to the point.


For a more in-depth explanation of CTAs and why they’re significant, read more from this blog post.


See that? That’s how you use a call-to-action.

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Topics: PR tips, online public relations

How to tell a story on Facebook

Ways to engage your audience through visual storytelling


Storytelling isn’t just for children. It’s a great way to capture, engage, and interact with your audience. Facebook is one of the perfect social media platforms for sharing a company’s story. 


These are some ways that have proved effective for capturing your Facebook audience while telling your company’s story. 


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Topics: online public relations, owned media, social media

Why PR firms should manage social media

PR and social media go hand-in-hand


One of the many services under the public relations umbrella is social media. It can be daunting to hand over your company social media channels to an outside agency, but building a company’s reputation through social media is an area of expertise for many PR pros.


Here are a few reasons why a PR firm should manage your company’s social media:

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Topics: online public relations, owned media, social media

Five Google results that can ruin your career

Knowing what shows up when your name is searched on Google is essential. A future employer or even a customer may read an article or a post about you. Here are five things you should avoid at all costs to save your online reputation:

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Topics: public relations, online public relations, crisis communications

Ten things your competitors can teach you about PR

Why you should analyze every aspect of your competition


Knowing what your competitors are doing can put you ahead in your industry. Here are some things you can learn from your competitors:

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Topics: public relations, PR tips, online public relations

Successful April Fools’ Day pranks

If used correctly, companies can implement pranks to increase engagement


As public relations and communication professionals, our job is to create connections with our audiences, especially during holidays. April Fools’ Day is a perfect example of a holiday that many companies use to attract more attention and engagement to their brand. 


Relatable content makes for great PR and can help to elevate a company’s image. Here are a few examples of companies using April Fools’ Day to their advantage: 

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Topics: public relations, online public relations

April Fools’ Day gone wrong

A look into what not to do 


We’ve all seen harmless company April Fools’ Day pranks that went well. But what about the ones that caused a PR nightmare?

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Topics: public relations, online public relations

(Before you think you have) Great Ideas for April Fools’ Day PR pranks

As marketers and public relations pros, we’ve likely all wanted to have an amazing April Fools’ Day prank as a fun way to bring attention to our brand.


In the right circumstances, April Fools’ Day pranks can make for great PR.


In the wrong circumstances, April Fools’ Day pranks can make for really bad PR.


Even the least experienced PR professionals know, as with any joke, there are many potential April Fools’ Day pitfalls to consider. Avoiding backlash should be a top priority.

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Topics: public relations, online public relations, news media

Three questions about online content for TV stories featuring your company answered

Clear up some issues that could arise after getting a TV story


Having your company’s story on TV is an exciting time. You’ll be getting a lot more eyes on your company and putting your name out there. However, during the process, there are some questions you might have related to the online version of the story, such as the video not appearing or if they’ll post the story online at all.


At Axia Public Relations, we’ve noticed our clients ask these main questions. To help people navigate the process, we’re answering these questions, so people can go through the news process more smoothly.

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Topics: online public relations, earned media, news media