The Public Relations Blog
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Collaboration between public relations and investor relations teams is critical for any business success in today's market.
PR is responsible for managing a company's reputation with the public, while IR handles communication with investors and financial analysts. While these two teams have different roles and responsibilities, they share a common goal: to ensure the success of the company.
Effective communication fosters solid relationships and ensures customers fully understand your products and processes – naturally, it is a vital part for all players in the insurance industry.
However, only a handful of carriers take this seriously by employing effective communication strategies with their clients.