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The Public Relations Blog

Best practices for developing and promoting premium content

Great content must be produced and promoted well

 

Premium content is a type of digital content accessible only by payment or registration due to its high value. As a digital marketing strategy, promoting premium content highlights the difference between a brand’s regular, free marketing content and unique, high-quality content.


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Topics: PR tips, web marketing

Light, Fast, & Connected: The Future of PR

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

April 2022 – Adapting Your PR Strategy To Meet New Consumer Dynamics

 

Our world is rapidly becoming one that is powered by digital relationships. Public relations and communications strategies have to respond in lockstep in order to establish and maintain relevance. Today, we’ll show you some of the newest tools to use as you pivot your team.


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Topics: corporate communications, web marketing, 60-Second Impact

What’s the difference between web marketing and inbound marketing?

How to differentiate two key marketing styles

 

Learning the difference between web marketing and inbound marketing can be tricky. People often interchange the two terms when in fact, they are two different types of marketing and accomplish two different things. 

 

 

 


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Topics: PR tips, inbound marketing, web marketing

 

 

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