Ask most people who the "public" in public relations refers to and they'll likely say it refers to the general population, or a company's customers and potential customers. But the publics most companies need to reach may include investors or government regulators. One public that is essential to almost every company's success is its own employees.
Read MoreTopics: infographics, PR tips
Topics: infographics, public relations, shared media
Topics: infographics, public relations
Instagram marketing is following quick on the heels of – and threatening to overtake – Pinterest's explosive growth as a photo marketing medium.
Read MoreTopics: digital PR, infographics, public relations, shared media
Topics: infographics, public relations
Before the days of financial reform credit card companies were frequently found on college campuses giving away things like koozies and calculators to anyone who would fill out an application.
Read MoreTopics: digital PR, infographics
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