PR works and is of the most effective marketing tools available to a business.
Media relations, online reputation management, social media management, thought leadership and crisis planning are all great ways to build brands and/or promote a company's products or services. But business owners who haven't used public relations before may be unsure PR works.
There are thousands of case studies online that highlight what a good PR firm can accomplish for companies. Three good examples can be found in this YouTube Video that not only shows that PR works, it demonstrates just that a good public relations program can push a company to heights its owners never dreamed possible.
The following infographic also offers some of the best evidence available that PR works – research into the attitudes and behavior of consumers, marketing experts and business owners themselves.
The results show that PR works and should be in every business leader's marketing tool kit.
Click on the image for a larger size.