Traditional SEO and paid campaigns no longer guarantee discovery.
Generative AI tools now provide direct answers — not links — and they overwhelmingly pull from PR-driven content:
According to recent research, 95% of AI citations come from earned media coverage.
That makes public relations — not advertising — the primary driver of visibility in AI. We call it AI Relations.
Our proprietary AI Relations service equips your brand to win the new generative AI Relations discovery game through content reputation engineering:
A comprehensive AI Visibility Snapshot that shows how your brand appears (or doesn't) across key AI tools.
Earned media, press coverage, and leadership content structured for generative engines to cite
Targeted media outreach in sources large language models (LLMs) trust most
Strategy built for LLMs, not search bots, so your brand becomes part of the model's training data
Ongoing AI audits to track how AI tools describe your brand and correct inaccuracies or gaps in real time
This AI Relations service is built for companies that.
|
Service Tier |
Deliverables |
|
AI Visibility Snapshot (Entry Level) |
Free or low-investment one-page report showing current visibility in top AI tools |
|
AIVisibilitySM Core |
Full AI audit + GEO strategy + one media outreach campaign to secure citations |
|
AIVisibilitySM Pro |
All Core deliverables + executive thought leadership positioning + ongoing monitoring |
|
AIVisibilitySM Custom |
Tailored GEO PR programs for highly regulated or high-growth industries |
AI Relations is Axia Public Relations’ proprietary content reputation engineering service that helps your brand show up in generative AI tools like ChatGPT, Claude, Perplexity, and Google SGE. It ensures your company is cited in trusted sources those platforms use to generate answers.
Traditional PR earns human attention through media coverage. SEO optimizes for web crawlers. AI Relations is built for machines that summarize — LLMs that use trusted content to cite and recommend companies without linking to your site.
People are asking AI tools who to trust, hire, or buy from. If your brand isn’t cited in those answers, you’re invisible during discovery, even if you rank in Google. Generative AI Relations is about future-proofing your visibility.
Not effectively. LLMs use sources they trust, like news outlets, analyst coverage, and respected authors. We help you use AI Relations to earn those citations through a targeted PR strategy that feeds into what generative tools prioritize.
Great! But it’s not just about having coverage — it’s about having the right type in the right places, in a format AI tools can cite. AI Relations ensures your existing efforts work harder and smarter in the AI Relations era.
Axia’s AI Relations and NewsBureau services both revolve around earning credible third-party mentions, but they serve different goals, audiences, and outcomes in today’s media and technology landscape.
Here’s what differentiates AI Relations from NewsBureau:
|
Element |
NewsBureau (media relations) |
AI Relations |
|
Primary goal |
Earn positive media coverage for brand awareness and credibility. |
Ensure the brand appears (and is cited) in generative AI outputs like ChatGPT, Claude, Perplexity, and Google SGE. |
|
Strategy focus |
Traditional media relations: pitching to journalists, distributing news, and building relationships. |
Generative engine optimization (GEO): structured earned media and thought leadership optimized for AI training data and citations. |
|
Target outcome |
Human readers see the story via news outlets. |
LLMs “see” the story and surface the brand as a cited authority. |
|
Measurement |
Media impressions, pickup, audience reach, sentiment, and brand lift. |
Presence in AI search results, frequency of AI citations, and brand accuracy in generated answers. |
|
Content delivery |
Press releases, interviews, story placements, and article coverage. |
Media that AI trusts + context-rich, LLM-friendly formats designed for citation. |
|
Distribution channels |
Journalists, bloggers, industry media, TV, radio, and online newsrooms. |
AI tools like ChatGPT, Claude, Perplexity, and Google SGE (via indirect ingestion of cited sources). |
|
Ideal use case |
Brand building, product launches, crisis response, and media exposure. |
AI-era visibility, thought leadership credibility, sales enablement, and investor perception. |
Think of AI Relations as a next-generation extension of media relations, layered with strategy to influence AI citation engines, not just media outlets.
This AI Relations and AI Visibility program is designed as a long-term strategic engagement that strengthens your organization’s presence in generative AI summaries, answer engines, and citation pathways. Each tier provides a defined, measurable scope aligned with the most recent findings on how AI systems cite and trust information. The following table outlines three clear investment options with quantifiable deliverables, ongoing visibility engineering, and structured reporting to ensure continuous improvement and sustained influence across AI-driven discovery channels.
AI tools are changing how people search, evaluate, and decide. If generative answers aren’t citing your brand, you’re not even in the conversation.
Let Axia help your brand be seen, cited, and trusted by humans and machines by using AI Relations.