At Axia Public Relations, media relations is our specialty. We call our media relations service our NewsBureau service.

A news story written about your product or service has six times the readership and three times the credibility of an advertisement of the same size, according to Starch Research. Eighty-nine percent of Americans agree that reading about a company in the news is more influential and credible than reading a company’s advertisements. Therefore, unpaid advertisements are more likely to gain consumer trust and loyalty, ultimately boosting brand credibility while increasing your company’s profits. To achieve this type of positive coverage, your company must maintain strong communications with news outlets.

What makes a story newsworthy? Pay close attention to these 10 elements of newsworthiness to see which apply to your particular announcement.

At Axia Public Relations, we have excellent working relationships with the news media, including local, national, industry, and regional media outlets on all platforms – newsletters, newspapers, magazines, radio, television, blogs, podcasts, websites, etc. We positively position our clients to generate the media coverage they need to build natural credibility, increase brand awareness, and boost their reputations. In teaming up with Axia’s media relations talent, your company will secure a well-connected, results-oriented PR partner that helps drive your organization to the top of your industry.