News Bureau℠, media relations

Media relations services for news coverage ("earned media")

Our PR firm earns positive news media coverage for your company, its products/services, leaders, opinions, ideas, and innovations – ultimately building your brand and reputation by increasing awareness, trust and consideration among target consumers (clients and customers) and industry contacts. 

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At Axia Public Relations, media relations is our specialty. We call our media relations service our NewsBureau service.


A news story written about your product or service has six times the readership and three times the credibility of an advertisement of the same size, according to Starch Research. Eighty-nine percent of Americans agree that reading about a company in the news is more influential and credible than reading a company’s advertisements. Therefore, unpaid advertisements are more likely to gain consumer trust and loyalty, ultimately boosting brand credibility while increasing your company’s profits. To achieve this type of positive coverage, your company must maintain strong communications with news outlets.

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What makes a story newsworthy? Pay close attention to these 10 elements of newsworthiness to see which apply to your particular announcement.


At Axia Public Relations, we have excellent working relationships with the news media, including local, national, industry, and regional media outlets on all platforms – newsletters, newspapers, magazines, radio, television, blogs, podcasts, websites, etc. We positively position our clients to generate the media coverage they need to build natural credibility, increase brand awareness, and boost their reputations. In teaming up with Axia’s media relations talent, your company will secure a well-connected, results-oriented PR partner that helps drive your organization to the top of your industry.

 

Buy a NewsBureau package.


National

• 2 topics/mo pitched to up to

50 national newsroom contacts

• 4 topics/mo pitched reactively to target newsrooms via media queries and editorial calendars

 

$10,000/month

 

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Industry

• 2 topics/mo pitched to up to

25 industry newsroom contacts

• 4 topics/mo pitched reactively to target newsrooms via media queries and editorial calendars

 

$7,500/month

 

Buy Now

 

 

Local

• 1 topics/mo pitched proactively to up to

10 local newsrooms

• 2 topics/mo pitched reactively to target newsrooms via media queries and editorial calendars

 

$5,000/month

 

Buy Now

 

 

PR is the most effective way to establish brand credibility, gain media coverage, and get the best return for marketing dollars spent.

 

 

- McBain Associates 

6x

A news story about a product or service has six times the visibility and three times the credibility of a same size advertisement.

 

 

- Starch Research

86%

of Americans say that learning about a company through news coverage is more influential and credible than seeing a company’s advertising.

 

– Starch Research