Axia Public Relations monitors, pitches, and manages proactive and reactive, inbound and outbound opportunities and queries from existing contacts, business and industry trade magazine editorial calendars, social media, and service bureaus for your company and its experts, executives, and thought-leaders.
Axia will monitor for news media coverage opportunities, pitch, and manage these opportunities for spokespersons, experts, executives, and thought-leaders, including queries related to news trends, topics, and experts for a potential interview and news release opportunities. In addition, Axia has access to an extensive professional media database and contact lists, as well as a documented proven process, to pitch extended opportunities, helping you get in front of your most important audiences. Axia provides this service to your company complimentarily – a unique feature of this PR firm – with most major program engagements.
With these introductory packages, Axia will serve as your organization's "PR agency of record" by being on-call for as-needed PR engagements. These are quoted additionally by the project. Axia recommends MediaSignal media monitoring, media clipping, and media reporting services.
Axia will list and optimize one expert profile in the Associated Press' ExpertFile expert database integrated into the AP Planner, AP Newsroom, and AP Resource Desk platforms, reaching more than 15,000 global (newspaper, digital, and broadcast) newsrooms and 2,400 AP staff journalists located in 240 offices.
In addition to the items in the AOR Lite option, Axia will also recommend business, industry, and community award and editorial calendar opportunities for 1-2 industry or metropolitan statistical areas.
Axia manages inbound media calls and inquiries and monitors and shares HARO, ProfNet, and other services for opportunities where journalists and newsrooms are actively seeking experts and sources to quote and feature in their news stories. Axia will also share these trending topics for recommended news releases, media pitches, and SEO content.