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ExpertSources

Monitoring and managing media requests for experts

Axia monitors, pitches, and manages inbound and outbound media opportunities and requests from existing contacts, business and industry trade magazine editorial calendars, social media, and service bureaus for your organization and its executives, experts, and thought leaders.
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In addition to MediaSignal and MediaReach, Axia also offers ExpertSources, a pitching service for news queries and opportunities nationwide.

 

Axia will monitor for, pitch, and manage news media coverage opportunities for spokespersons, experts, executives, and thought leaders, including queries related to news trends, topics, and experts for potential interviews, news release opportunities, and newsjacking trending topics. In addition, Axia has access to extensive professional media databases, contact lists, and a unique documented proven process for earned media coverage to help you get in front of your most critical audiences. Axia provides this complimentary service to your company – a unique feature of our PR firm – with most of our major program engagements.

 

With these introductory packages, Axia will serve as your organization's PR agency of record by being on-call for as-needed PR engagements. These are quoted additionally by the project. Axia recommends simultaneous MediaSignal media monitoring, media clipping, and media reporting services.

 

Get your company's executives, media spokespersons, and subject-matter experts featured in an expert directory database listing reaching 15K media outlets, podcasters seeking expert sources, investors seeking investment opportunities, event planners seeking speakers, attorneys and policy-makers seeking expert witnesses, and academics seeking subjects for textbooks, speakers, and research.

 

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Thought Leader

This option includes the Expert and Editorial Calendar options.

 

As a unique feature of our public relations firm, Axia will feature and actively manage one of your executives or subject-matter experts in the Associated Press expert sourcing database, which integrates into the AP Planner, AP Newsroom, and AP StoryShare platforms. This high-visibility directory connects your spokesperson with over 15,000 global media outlets and 2,400 AP journalists across 240 bureaus, helping to position your brand and expert as a go-to source for breaking news, commentary, and expert insights.


This exclusive feature supports:
 • Increased media inquiries and interview opportunities
 • Greater brand authority and credibility
 • Discovery by top-tier journalists, event organizers, researchers, and analysts

 

ExpertArticles: Axia will ghostwrite, submit, and follow up on four annual non-exclusive bylined articles for up to 25 industry outlets.

 

Axia will pitch the spokesperson to target news and podcast opportunities using media requests, editorial calendars, databases, newsjacking techniques, and other sources for quotes and stories.

 

After a 12-month minimum commitment, either party may cancel at any time with a 90-day cancellation notice.

$5,000/month

 

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Expert

Axia monitors and manages media requests and queries from inbound leads and service providers (like Qwoted, ProfNet, HERO, SourceBottle, Vetted and other media query services) for opportunities where journalists and newsrooms are actively seeking experts and sources to quote and feature in their news stories. Axia shares these opportunities for your expert to provide their unique, provocative, and contrarian commentary. We will learn from and save these responses in our library and reuse/repurpose such content for future opportunities.

 

Axia will also share these trending topics for recommended news releases, media pitches, and SEO content.

 

Either party may cancel at any time with a 90-day cancellation notice.

 

$2,500/month

 

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Editorial Calendar

Axia will recommend calendar-year editorial calendar opportunities for one industry, a consumer/enthusiast niche, or a geographic metropolitan statistical area, allowing your organization to identify upcoming media opportunities and pitch for quotes, mentions, and features in upcoming articles.

 

(If you want Axia to pitch your expert or organization for these opportunities, you should also purchase the Expert option.)

 

$5,000/one-time

 

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