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Monitoring and managing media requests for experts

Axia monitors, pitches, and manages inbound and outbound media opportunities and requests from existing contacts, business and industry trade magazine editorial calendars, social media, and service bureaus for your organization and its executives, experts, and thought leaders.


In addition to MediaSignal and MediaReach services, Axia also offers ExpertSources, pitching for news queries and opportunities nationwide.


Axia will monitor for news media coverage opportunities and pitch and manage these opportunities for spokespersons, experts, executives, and thought leaders, including queries related to news trends, topics, and experts for potential interviews, news release opportunities, and newsjacking trending topics. In addition, Axia has access to extensive professional media databases and contact lists, as well as a unique documented proven process for earned media coverage, to pitch extended opportunities and help you get in front of your most critical audiences. Axia provides this complimentary service to your company – a unique feature of this PR firm – with most of our major program engagements.


With these introductory packages, Axia will serve as your organization's "PR agency of record" by being on-call for as-needed PR engagements. These are quoted additionally by the project. Axia recommends MediaSignal media monitoring, media clipping, and media reporting services.


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Thought Leader

This option includes the Expert and Editorial Calendar options.


As a unique feature of this public relations firm, Axia will list and optimize one expert profile in the Associated Press' expert database, which integrates into the AP Planner, AP Newsroom, and AP Resource Desk platforms. This database reaches more than 15,000 global (newspaper, digital, and broadcast) newsrooms and 2,400 AP staff journalists located in 240 offices.


ExpertArticles: Ghostwrite, revise, and submit up to six annual bylined articles exclusive to one of these magazine's online executive leadership platforms:

 • Business Journals Leadership Trust

 • Cointelegraph Innovation Circle

 • Entrepreneur Leadership Network

 • Fast Company Executive Board

 • Forbes Council

 • Kiplinger Advisor Collective

 • Newsweek Expert Forum

 • Rolling Stone Culture Council


ExpertArticles: Ghostwrite, submit, and follow up on four annual non-exclusive byline articles for up to 25 industry outlets.


Axia will pitch the spokesperson to the target news and podcast list topics using Axia's media requests, editorial calendars, databases, newsjacking techniques, and other sources for quotes and stories.


Six-month minimum commitment with 90-day cancellation notice at any time by either party



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Axia monitors and manages media requests and queries from inbound leads and service providers like (Connectively/Help A Reporter Out (HARO), ProfNet, Qwoted, Vetted, and other media query services) for opportunities where journalists and newsrooms actively seek experts and sources to quote and feature in their news stories. Axia also shares these opportunities for your expert to provide their unique, provocative, and contrarian commentary. We will learn from and save these responses in our library and reuse/repurpose such content for future opportunities.


Axia will also share these trending topics for recommended news releases, media pitches, and SEO content.


90-day cancellation notice at any time by either party




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Editorial Calendar

Axia will recommend annual editorial calendar opportunities for one industry, consumer /enthusiast niche, or geographic metropolitan statistical area so your organization can identify upcoming media opportunities and pitch for quotes, mentions, and features in upcoming articles.


(If you want Axia to pitch your expert or organization for these opportunities, you should also purchase the Expert option.)




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