When it comes to public relations, the term media relates to different channels a brand might use to attract new customers.
Growth-Driven Design: effective, data-driven website development strategy
News media ("earned media") is when you use media relations to earn the opportunity to appear in a news story. People consume news for information, education, and entertainment. In addition, we include speaking engagements, winning awards, guest appearances on podcasts, spokesperson media training, and crisis management among our PR news services.
Our PR firm earns positive news media coverage for your company, its products/services, leaders, opinions, ideas, and innovations, ultimately building your brand and reputation by increasing visibility, trust, and loyalty among target industry contacts and consumers.
To influence and engage your company’s most important audiences, you have to get in front of them. Our PR agency is a speaker's bureau. We will find the perfect speaking engagements, appearances, and messages to maximize your positive public exposure.
Winning awards improves company morale and raises your credibility and visibility. Let our PR company do the legwork. We'll find and apply for industry awards that will make your company shine.
Every company faces a crisis at one point or another. Not having a crisis communications plan in place could mean the end of your company. If you handle a crisis correctly, you minimize and leverage it to build deeper trust with customers and the community.
Having a spokesperson is a key part of media relations. Having one who knows how to work with the media is even more important. We'll help train your company's spokesperson so they have a friendly and confident attitude that helps build trust with the media and the public.
Appear on podcast to generate leads and new customers. Podcast interviews help your company's leaders become the expert guests on podcasts your target audience is already listening to.
Making your company stand out isn't just pitching to the media. Insight℠ will position company representatives as thought-leaders, which will bring you more interest.
Social media ("shared media") is online, user-generated content. This may include social networking, online reviews, reputation management, influencer marketing, social influencer groups, questions-and-answers sites, and other sites featuring user-generated content. People turn to such media to share and discover content.
Your company's brand is only as strong as its first impression. Our PR firm manages your online image, cleaning up any negativity and putting your best foot forward when consumers are window-shopping your company.
Positive reviews drive customers to your company, and negative reviews drive them away, costing you money. With your reputation at stake, how can you keep up and protect your brand on thousands of review sites? Axia Public Relations offers a revolutionary review management platform to effectively and efficiently monitor, collect, and promote your online reviews.
Online shoppers don’t trust ads anymore; they trust real people. Influencer marketing is the latest tactic that bypasses ad-blocking technology. We’ll connect your company with industry-relative influencers who promote your product or service with key messaging, audience targeting, and boosting.
Web media ("owned media") is content you create and have full control over. This may include your website, blog, newsroom, search engine optimization, inbound marketing, email marketing, landing pages, etc. People intentionally visit websites to find specific content.
Axia Public Relations designs and develops custom websites for companies that want impressive and effective sites that speak to their target audiences.
In the modern era, your website must focus on what customers want and adapt to their ever-changing needs, as well as to evolving technology. We’ll help you develop a growth-driven website.
Inbound is a web marketing methodology that is education-based rather than interruption-based. It focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.
Use our certifications and search-engine-optimization industry-best practices to attract leads through fresh, frequent, and expert blog content and story-offering topics, tips, and trends
Use podcasting as a thought-leadership tool to build a strong brand and great reputation. Host interesting guests from within your organization as well as your current customers and target clients.
Social media publishing and community engagement
Of all internet users, 74% are active on social media, making it an extremely effective tool for reaching most audiences. Our PR agency can manage your social media profiles and efficiently engage your target audiences to get you the visibility boost you want.