Growth-Driven Design: effective, data-driven website development strategy
News media ("earned media") is when you use media relations to earn the opportunity to appear in a news story. People consume news for information, education, and entertainment. In addition, we include speaking engagements, winning awards, guest appearance on podcasts, spokesperson media training, and crisis management among our PR news services.
Our PR firm earns positive news media coverage for your company, its products/services, leaders, opinions, ideas, and innovations, ultimately building your brand and reputation by increasing visibility, trust, and loyalty among target industry contacts and consumers.
Every company faces a crisis at one point or another. Not having a crisis communications plan in place could mean the end of your company. If you handle a crisis correctly, you minimize and even leverage it to build deeper trust with customers and the community.
Having a spokesperson is a key part of media relations. Having one that knows how to work with the media is even more important. We'll help train your company's spokesperson so they have a friendly and confident attitude that helps build trust with the media and the public.
Making your company stand out isn't just pitching to the media. Insight℠ will position company representatives as thought-leaders, which will bring more interest to you.
Social media ("shared media") is online user-generated content. This may include social networking, online reviews, reputation management, influencer marketing, social influencer groups, questions and answers sites, and other sites featuring user generated content. People turn to such media to share and discover content.
Positive reviews drive customers to your company, and negative reviews drive them away, costing you money. With your reputation at stake, how can you keep up and protect your brand on thousands of review sites? Axia Public Relations offers a revolutionary review management platform to effectively and efficiently monitor, collect, and promote your online reviews.
Online shoppers don’t trust ads anymore; they trust real people. Influencer marketing is the latest tactic that bypasses ad-blocking technology. We’ll connect your company with industry-relative influencers who promote your product or service with key messaging, audience targeting, and boosting.
Axia Public Relations designs and develops custom websites for companies that want impressive and effective sites that speak to their target audiences.
In the modern era, your website must focus on what customers want and adapt to their ever-changing needs as well as to evolving technology. We’ll help you develop a growth-driven website.
Inbound is a web marketing methodology that is education-based rather than interruption-based. Its focus is on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.
Use podcasting as a thought-leadership tool to build a strong brand and great reputation. Host interesting guests from within your organization as well as your current customers and your target clients.