News media ("earned media") is when you use media relations to earn the opportunity to appear in a news story. People consume news for information, education, and entertainment. In addition, we include speaking engagements, winning awards, guest appearance on podcasts, spokesperson media training, and crisis management among our PR news services.
Our PR firm earns positive news media coverage for your company, its products/services, leaders, opinions, ideas, and innovations, ultimately building your brand and reputation by increasing visibility, trust, and loyalty among target industry contacts and consumers.
Appear on podcast to generate leads and new customers. Podcast interviews help your company's leaders become the expert guests on podcasts your target audience is already listening to.
Every company faces a crisis at one point or another. Not having a crisis communications plan in place could mean the end of your company. If you handle a crisis correctly, you minimize and even leverage it to build deeper trust with customers and the community.
Having a spokesperson is a key part of media relations. Having one that knows how to work with the media is even more important. We'll help train your company's spokesperson so that they have a friendly and confident attitude that helps build trust with the media and the public.
Social media ("shared media") is online user-generated content. This may include social networking, online reviews, reputation management, influencer marketing, social influencer groups, questions and answers sites, and other sites featuring user generated content. People turn to such media to share and discover content.
Positive reviews drive customers to your company – and negative reviews drive them away, costing you money. With your reputation at stake, how can you keep up and protect your brand on thousands of review sites? Axia Public Relations offers a revolutionary review management platform to effectively and efficiently monitor, collect and promote your online reviews.
Of all internet users, 74 percent are active on social media, making it an extremely effective tool for reaching most audiences. Our PR agency can manage your social media profiles and efficiently engage your target audiences to get you the visibility boost you want.
Online shoppers don’t trust ads anymore; they trust real people. Influencer marketing is the latest tactic that bypasses ad-blocking technology. We’ll connect your company with industry-relative influencers who promote your product or service with key messaging, audience targeting, and boosting.
Axia Public Relations designs and develops custom websites for companies that want impressive and effective sites that speak to their target audiences.
Inbound is a web marketing methodology that is education-based rather than interruption-based. Its focus is on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.