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KeyNote℠

Public Speaking Engagements

To influence and engage your company’s most important audiences, you have to get in front of them. Our PR agency is a speaker's bureau. We can find the perfect speaking engagements, appearances, and messages to maximize your public exposure.

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Public speaking engagements are excellent opportunities for your organization to share its unique message and gain industry credibility.


Speaking engagements provide a chance to interact with prospective clients and reconnect with existing ones. They also give your organization an opportunity to market your organization's ideas and increase awareness. Speaking at an engagement is an efficient way to increase visibility within your market while sharing knowledge and enhancing your organization’s reputation. However, identifying and securing public speaking opportunities can be difficult:

1. You must be a known, proven, and trusted entity to the event planners and organizers or referred by someone they like, know, and trust.

2. Each conference or event only has room for three, and perhaps as many as six, main stage speakers (also known as anchor or keynote speakers).

3. Most credible event organizers are booking their in-person keynote speakers about six months before the event. Some are even booking a year in advance. For virtual events, it might be as little as three months in advance.

 

As a speaker's bureau for the company's leaders and experts, we help brands get their experts placed for public speaking engagements in the right places to reach their critical audiences.

 

 

There are typically three types of speaking opportunities:

1. Paid speaking engagements
Paid keynote speaking gigs are typically for established well-known speakers

• who have the consumer or industry celebrity fame to attract more paying event attendees

• with a choreographed performance that's been carefully crafted, planned, plotted, rehearsed, and delivered hundreds, or even thousands, of times

• who offer a transformational experience for the audience made up of hundreds of micro-moments and signature bits

• who delivers 3-4 actionable takeaways to the audience that they can implement right away
These speakers may command 4-7 figures for a one-hour keynote.

2. Earned speaking engagements
An unpaid speaker may or may not receive a modest honorarium or travel stipend. It depends on the speaker's fame, expertise, and the conference's budget. These opportunities might not take the main stage. These could be breakout sessions, which are often considered a better platform for workshopping or providing actionable takeaways.

3. Sponsored speaking engagements
While we don't prefer these "pay for play" speaking opportunities where the speaking opportunity is associated with a paid event sponsorship, these arrangements have become more accessible and common since the Great Recession. Some of our clients are eager for these opportunities while others prefer to avoid them altogether.

 

We manage all three types for our clients.

Our typical client is mostly interested in earning unpaid speaking engagements and is open to hearing more about sponsorship opportunities. Once you have a strong speaking resume, reel, testimonials, references, and social media following, we can explore paid speaking engagements.

 

Axia Public Relations will get the job done for you.

Our trained team of professionals recognizes the importance of boosting an organization's visibility through public speaking. Whether you're looking for large, national audiences or small, local ones, we designed our exceptional KeyNote program to identify these special speaking opportunities. We'll secure and book your engagement, and then promote your appearance upon request.

 

Using its unique documented proven processes, training, and certifications, Axia will provide its three-step process to help your organization earn business, industry, trade media, and community speaking engagements.

Step I: Research & Recommend
For certain client packages, we'll complete our unique Strategic Insights process, which includes researching your brand, competition, and target buyer. You'll complete our short speaker and organization questionnaires. Then, we'll schedule a professional bio interview with our People magazine writer.


Meanwhile, we'll research one year's worth of corporate, industry association, conference, growth, product/services, expert, employment, business, leadership, and/or community speaking opportunities. Then, we recommend and rank those speaking opportunities in three tiers (good, better, best fit) based on the platform and audience prominence, which opportunities reach your organization's critical audience, and which ones your speaker(s) has the best opportunity to compete for placement.


Step II: Submit & Apply
After Step I, we'll collaborate on the desired speaking opportunities. Here, we'll focus on pitching speaking engagements where you are selected for conferences and events through a request for speaker form. In addition, based on your unique needs and direction, we can also seek paid speaking engagements where you might pay a sponsorship fee to get stage time, also known as pay for play. And in cases where you have the speaking resume, reel, and reputation, we can seek speaking opportunities in which the organization pays you to speak. Typically, paid engagements are reserved for main stage, visionary keynote speakers, or for speakers speaking to a corporation's employees. We will manage all of these opportunities with a typical focus on earned speaking engagements (you do not pay to speak and they do not pay you to speak).

 

Each speaking opportunity requires a competitive "call for submissions" form and unique application process. The pitch and submission process includes coordinating, researching, writing, revising, copy editing, submitting, following up, etc. Some speaking opportunities require a comprehensive submission with significant background information while others need less detailed submissions.

 

To that end, we'll either individually quote project rates for submitting for each of those speaking opportunities, or we'll quote an annual program to manage submissions for the selected speaking opportunities. Most clients prefer we quote an ongoing annual program to manage all of their desired speaking opportunities and for budgeting purposes.

 

As part of our unique process, we'll prepare a custom professional speaker/media kit. One of our business writers (who writes for People magazine) will create a compelling executive feature magazine-style bio for your speaker. Our custom professional speaker/media kit will also include a one-page organization overview and/or fact sheet.

 

For certain client packages, as a unique feature of our PR agency, we might also submit your expert to the Associated Press' AP Planner, AP Newsroom, and AP Resource Desk, which reaches 15,000 AP and other newsrooms (WSJ, NYT, NPR, etc.) directories worldwide. Conference and meeting organizers, attorneys seeking expert witnesses, and journalists and academics seeking industry experts use this tool. Some clients hire us to help expand their reach and platform with listings on professional speaker directories, social media, blogging, website design, and development, search engine optimization, podcasting, videos, speaker video highlight reel, and more. We'll quote those services individually and as needed.

Step III: Share & Promote

Once we secure interest (a "lead"), we will immediately make an introduction to the conference or event organizer with your speaker and/or their designated contact to coordinate times, technology, travel, etc. so the opportunity is quickly and easily booked.

 

Because earning speaking engagements increases your organization's visibility and lends credibility to the organization and your target audience (from clients and customers to employees, investors, and suppliers), Axia recommends developing news, social media, and web content to promote each opportunity. That scope of work is also available from us for an additional price.

 

Contact us today if you'd like to learn more about booking speaking opportunities.


FAQs:

Can you help me get booked for speaking engagements?
Yes, we typically focus on speaking engagements in which you aren't charged nor paid to speak. However, some organizations and associations charge a fee for stage time while others pay you to speak and for your travel expenses. It depends on your clout and experience, as well as your desired association's budget for speakers.

 

I'm only interested in paid speaking engagements. Can you help me with that?
Sure! • Typically, paid speakers already have a proven track record of successful speaking engagements. They are visionary speakers and delight and entertain audiences. They have a strong speaker's resume, glowing references, and a powerful highlight reel that demonstrates their signature bits and strong stage presence. Send us your speaker reel and resume so we might see what you've done so far! • You should also be able to demonstrate a loyal and engaged social media following that might attract and translate into increasing paying event attendees. • If you don't have these yet, we can help you get them! If you haven't already done so, you'll likely need to complete a series of unpaid speaking engagements to build your brand, platform, visibility, and clout. 


Are my travel expenses covered?
Yes, reasonable travel expenses are negotiable when the organization has a budget for travel reimbursement. What's more typical is a small honorarium. You should always ask yourself: "Are you willing to speak to this group without payment when you must cover your own travel expenses?"

 

I really need to get paid if I'm going to speak. What should I do?

If your priority is getting paid to speak, that makes our job and yours more difficult. So are the expectations. But if you're an expert or a visionary, we can develop some unique initial opportunities to get you paid or get you started and launched by some initial unpaid speaking engagements. One of those techniques might be to get you booked in front of corporate groups or presenting to a company's (department of) employees.

 

I need help preparing my presentation and coaching my on-stage performance. Do you help with that?

Yes, we can help you with the basics. If you need significant help, which most non-professional speakers do, or if you're serious about becoming a professional speaker, we know where you can go for that unique coaching and training. Ask us.

How long does it take to get booked for speaking engagements?

Great question. Most credible event organizers are booking their in-person keynote speakers about six months before the event. Some are even booking a year in advance. For virtual events, it might be as little as three months in advance. Remember that event planners and conference organizers are only looking for 3-6 keynote mainstage speakers per event. That means competition is stiff. You can do it, but it's going to take time.