Our core values

We adhere to our core values when we select our clients and when we hire, reward, and promote our employees.

What makes Axia unique?

PR experts | Traditional PR doesn't work anymore | Value-driven approach

1. PR experts

• The World Communications Forum named our CEO Jason Mudd "North America's Best PR Leader."
• David Triana is considered the top media relations professional in the U.S., according to Qwoted.
• According to Forbes Magazine, Axia Public Relations ranks as one of America’s Best PR Agencies.
  Among more than 5,000 PR firms, we're ranking within the top 4%!
• We are 100% focused on strategic corporate communications via news, social, and web media.
  We are not focused on paid media like our advertising agency and marketing generalist peers.
• National and multiple markets: You’ll benefit from our PR experience in multiple geographic markets, consumer segments, and vertical industries.
• We’ve handled nearly every PR scenario. Our proven track record of success demonstrates that we’ve got this!
• Measurement: We're leading our industry in PR measurement. We'll develop measurable PR objectives that align with your business goals and report back with numbers that matter to your company.

2. Traditional PR doesn't work anymore – and we know it!

• We are a digital PR agency. We started building websites in 1994, providing search engine optimization and e-commerce in 1998.
• We developed a unique search box optimization service, Autocomplete SEO, to insert your brand name in search engines' autocomplete predictions. This increases brand visibility and website traffic, helping you attract more attention than your competitors. 
• Inbound marketing is a method of virtually attracting new customers to your company.
  We’re proud to be an inbound marketing partner agency with HubSpot.
• Here's a bit of wisdom most firms haven't caught onto yet: It's not enough anymore to get your name in the news; now, staying on top of your online reputation is an absolute must.
  Our PR firm is uniquely qualified with a one-two punch:
  
       1. Earned media coverage
       We earn media coverage that's newer than and often outranks existing negative content.
  
       2. Search engine optimization for branded keywords to repair negative first impressions
       We know how to optimize positive and neutral content so it ranks higher – ideally, higher than negative content currently ranking on the first page(s) of search engine returns.
• Online reviews: Our ReviewMaxer online review management software improves your search engine optimization and online reputation. It even factors in earned media coverage, which ranks very highly on search engines.
• Check out 20 ways traditional PR doesn’t work anymore.

3. Value-driven approach

Instead of charging you for these items, we focus on driving great results.

• Complimentary services: Copy editing, media monitoring, and spokesperson training are often included for you as an Axia PR program client.
• Flat-rate billing: Instead of tracking hours, let's focus on value and results.
• We believe hourly billing is neither in your best interest nor ours, so we avoid it as often as possible.
• By following our unique processes and smart recommendations, we'll document your true ROI for public relations.

See also: 10 benefits of working with Axia Public Relations you won’t find at other PR agencies

Axia: defined

Axia (ak-see-uh) adj. [Gk axios] In Greek, axia means “worthy or having value.” Our name serves as our public relations firm's guiding principle. Every day, the Axia name reminds us our true value to clients is as a trusted partner and adviser. Simply, we are committed to creating high-impact public relations programs that deliver the highest possible return on investment.

Jason Mudd, APR, an award-winning, internationally accredited public relations consultant, author, speaker, and entrepreneur, founded Axia Public Relations in 2002. Axia hires the best PR professionals in the world. Learn more about our PR team.

Corporate social responsibility

Axia Public Relations is committed to bettering its community through its corporate social responsibility program, including sponsoring an annual public relations student scholarship with the Public Relations Society of America Foundation and the Public Relations Student Society of America.

Creative Diversity: Diverse teams catch blind spots before they become headlines. 

• Target 1: Implement unconscious bias training for all employees annually. Accomplished in Q2 2025!
• Target 2: Match the U.S. Census by 2026. Accomplished in Q4 2024!

Charitable Initiatives

• Target 1: Donate more than 1% of annual profits to charitable organizations. Annually since 2005!
• Target 2: Encourage employees to volunteer 5% of employee time annually to charitable organizations.

 These are just a few measurable goals or targets Axia set for social performance improvement.

Axia is also committed to leading the way in sustainability, creating a more sustainable workplace for its employees and reducing its environmental impact in all aspects of the company. Axia believes sustainability is not only beneficial for the environment but also for business. It believes companies are responsible for protecting the environment while creating a better future for all. By reducing its environmental impact, Axia aims to help the environment, save money, and reduce waste.

Axia has set ambitious environmental sustainability goals for itself, including:

• Reducing its greenhouse gas emissions by 50% by 2030
• Using 100% renewable energy by 2040
• Eliminating all single-use plastics from its supply chain packaging by 2025
• Investing in sustainable practices throughout its supply chain

Axia is an award-winning public relations agency

One of "America’s Best PR Agencies," "North America's Best PR Leader," "Ten Rising Stars," "Best Public Relations Campaign," “Best Places to Work,” and “Companies That Care” are some of the many accolades that differentiate Axia from other PR agencies. Learn more about Axia's award-winning PR work.