When you search for new ways to communicate with the public and demonstrate what you do best, there is no substitute for quality public relations. How your story and message are presented to the world can have a significant impact on your return, so having a sound PR strategy is essential.
In addition, in our always-connected society, it’s essential to have not just one good PR strategy but several. At Axia Public Relations, we believe we and our 20 colleagues across the continent can help. We serve franchisors and other companies at regional and national levels, providing quality PR services that help increase exposure and sales.
Below are just a few reasons why you should consider Axia PR:
We are PR experts — Our stellar track record and recognition support this claim. We have served countless PR needs in a myriad of industries.
We know traditional PR doesn’t work anymore — Partnering with HubSpot, we are abundantly proud of our inbound marketing methods which virtually attract new customers to your company.
Value-Driven Approach — Utilizing a flat-rate billing system, we avoid the tedious practice of charging clients for each individual project aspect. Rather than tracking hours, we focus on our results and their corresponding value. Our experience has shown that hourly billing engagements are not in anyone’s best interest, so we strive to avoid it.
Axia PR is committed to staying true to our core values:
Integrity: Always do what’s right by honoring our commitments and the PRSA Code of Ethics.
Ideas: Develop innovative solutions to business challenges.
Relationships: Build and leverage mutually beneficial relationships.
Results: Ambitiously drive desired, measurable results.
Improve: Get 1% better every day by consistently investing in professional development.
These essential values are behind the work we perform every day. It shapes the way we hire, recruit, and train our staff. If you align with these values, we look forward to working with you. Check out some of our case studies.
If we’ve heard it once, we’ve heard it a million times. People struggle to understand the differences between traditional marketing and public relations. While the two do have similarities, PR can include multiple media avenues and countless ways to spread a message.
When businesses partner with Axia PR, one of our main goals is to promote and protect their reputation and brand identity. We accomplish this through a variety of services, including:
News media, or “earned media,” is the content generated when your business or representative appears in a news story. This also can include speaking engagements, winning awards, guest appearances on podcasts, spokesperson media training, and crisis management, among PR news services.
Online user-generated content is referred to as social media, or “shared media.” This media can include social networking, online reviews, reputation management, influencer marketing, influencer sites, questions and answers, and other sites featuring user-generated content.
Web media, or “owned media” refers to content you have or will create and own. Your website, blogs, newsrooms, search engine optimization, inbound marketing, email marketing, and landing pages can all fall under this umbrella.
By crafting a sound plan that utilizes all three media formats, we can help put together a winning PR campaign that gets your message in front of a new audience. Axia PR can focus efforts on booking speaking engagements for you, submitting your businesses for awards, managing your online reviews, and more as you work to grow your business.
Amid the current market, it can feel like you’re being asked too much. On top of your daily needs and satisfying your stakeholders, you may not feel you have adequate time or resources to enhance your public relations. With Axia PR, you don’t need to. We can manage your PR strategy both initially and going forward. While you focus on expanding your operations and building onto what you already have, we can spread your message across your market area.
PR is a measurable commodity as well. At Axia PR, we work to remain an industry leader when it comes to reporting, measuring, and evaluating best practices for clients. We will provide a detailed analysis to show what works and what can be improved. This means you won’t be left guessing what you need to continue doing or change. You’ll see the data for yourself!
Some of the most common areas we focus on are detailed below:
News Media Coverage: Our PR firm earns positive news media coverage for your company, its products/services, leaders, opinions, ideas, and innovations, ultimately building your brand and reputation by increasing visibility, trust, and loyalty among target industry contacts and consumers.
Crisis Communications Management: Every company faces a crisis at one point or another. Not having a crisis communications plan in place could mean the end of your company. If you handle a crisis correctly, you minimize and even leverage it to build deeper trust with customers and the community.
Online Review and Reputation Management: Positive reviews drive customers to your company, and negative reviews drive them away, costing you money. With your reputation at stake, how can you keep up and protect your brand on thousands of review sites? Axia PR offers a revolutionary review management platform to effectively and efficiently monitor, collect, and promote your online reviews.
Social Media Management: Of all internet users, 74% are active on social media, making it an extremely effective tool for reaching most audiences. Our PR agency can manage your social media profiles and efficiently engage your target audiences to boost your visibility.
Website Design and Development: Axia PR designs and develops custom, growth-driven websites for companies that want impressive and effective sites that speak to their target audiences.
Inbound Marketing: Inbound is a web marketing methodology that is education-based rather than interruption-based. It focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately, to drive profitable customer action.
Above is just the tip of the iceberg. We also offer services such as spokesperson training, award entries, connecting with brand influencers, podcast appearances, booking speaking engagements, expert blogging, and more.
We look forward to showing you what Axia PR can do for you and your aspirations. We can provide a hand-crafted PR campaign as well as ongoing PR management. When you’re ready, please visit our Become a Client form, give us a call at 888-PR-FIRM-8 (888-773-4768), and let’s schedule a free consultation to go over your business’ needs and begin building your company’s media empire!