Hello, and welcome to Axia PR! As a Public Relations firm, we take great pleasure in serving franchisors and other professional-services companies. The heartbeat of our company centers around the boundless efforts of our gifted team-members who are positioned throughout North America.
Each member of our staff is part of a team of 'connection cultivators.’ We know how to find the journalists and publications that are the best marketing fit for franchisors.
As a PR firm for franchisors and other professional services companies, Axia PR is award-winning, results-driven and impact-creating. One of our franchise success stories includes insurance retail franchisor, Brightway Insurance.
Helping businesses of all types is what we do, and our PR interventions helped Brightway experience a 300% increase with its call volume. Our power pitch and responsiveness was the catalyst behind the extraordinary publicity for Brightway, among key target audiences.
Media coverage resulted in a total estimated ROI for Brightway that exceeded $350,000 – not including future earnings for its new franchises' monthly royalty payments, and more! Axia PR pitched the company's franchise model, and two franchises – within 5 years of opening – generated a $10+ million book of insurance business. We love success stories, and so do our clients!
When you partner with Axia, our PR firm will protect and promote your franchise's good name by enhancing your company's reputation and brand identity, via all forms of media – news media, social media and web media.
News media allows us to, dramatically, build your franchise brand and maximize its visibility, trust, and loyalty among target-industry contacts and consumers. Our news media arenas cover a plethora of possibilities: speaking engagements, award presentations, spokesperson media training, crisis management, guest appearances on podcasts, and more! Franchisors rely on positive and powerful exposure to maximize their sales.
Social media, as user-generated content, allows us to utilize social networking, online reviews, question-and-answer sites, social-influencer groups, and much more to rectify and/or solidify your franchise's brand identity and brand loyalty. By defining your specific audience, we can help you determine the most-effective strategy. We can track the progress being made and, easily, make changes that increase engagement.
Web media allows us to, potently, promote your franchise through a variety of means, including dynamic website design and development. As a franchisor, you want content that will 'speak' to your target audience – when you 'speak their language', you draw them in and engage them. Though web design and development is only one form of web media, it's titanic importance for you, as a franchisor, cannot be overstated.
Strategic imagery – including 3D simulations, succinct and visually-appealing infographics, critical Calls-to-Action, ease of navigation, mobile optimization, and other requisite elements are critical for a franchisor's success! Bottom line: our website creations make the difference between new conversions and lost prospects. Learn how to become a client today.
Imagine what happens when all three of the, above-mentioned, media genres are combined! As a franchisor, you can reap the rewards of killer PR campaigns that generate maximized exposure, increased and improved leads, more sales, and galvanized consumer confidence in what your franchise offers. As the saying goes: When you have their confidence, you have them!
But what about a franchise that has suffered a blow due to negative press or bad reviews? Our PR firm offers a revolutionary review-management platform to effectively and efficiently monitor, collect, and promote your online reviews.
Whether your franchise is dealing with negative online reviews or other potentially-devastating input, our PR firm can mitigate the damage through success-driven methodologies that are innovative and proven! How a franchisor is able to respond to negative press will determine whether that franchise experiences the kiss of death or the kiss of success.
Through authentic, transparent, and comprehensive reputation-management strategies, our PR firm can 'stop the bleeding'. With a proactive crisis-communication plan in place, your franchise can be minimally impacted, and it can leverage the crisis plan to build deeper trust with your customers and the community.
Not being prepared to respond, immediately, to negative press could mean the end of your business. However, the reverse holds true when a franchisor is optimally prepared. Here is only one example of a business bouncing back from a tragic turn-of-events:
In 1982, Johnson & Johnson experienced its shocking Tylenol tampering which resulted in seven deaths. The company was swift with its PR strategy. Johnson & Johnson plowed through the devastation of a $100 million+ retail loss. In the end, not only did the company survive, but it was able to boost its credibility due to its thoughtful and timely PR responses.
Our crisis communications experience includes a vast array of scenarios:
150K inappropriate emails sent to K-12 students
Negative online reviews
Racist-hiring allegations, and so much more!
At Axia PR, our strategies are measurable – you have the, seamless, ability, to track the outputs, outtakes, outcomes, and impacts of our PR efforts! When our PR firm utilizes strategic approaches to create positive exposure, enhanced visibility, increased sales, and strengthened consumer trust, you – as a franchisor – can focus, solely, on your business and your customers!