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Certified news media interview training for company spokespersons

Spokespeople are the face of your organization; they have a tremendous impact on company sales and credibility. Speaking to news media requires professional training.


Axia's MediaMaster program teaches your spokespeople how to deliver successful presentations and control the direction of news interviews and news coverage at all times. MediaMaster training is a must for newly hired and recently promoted top executives to teach them how to respond in a cool, calm, and confident manner. We’ll also provide tips on how to come across as friendly, open, and positive. In addition to message delivery, we’ll cover nonverbal communication. After just one day of training, your spokespeople will be able to put it all together, sounding and looking like real pros.


Axia offers training in full-day and half-day sessions, as well as on a quarterly, annually, and as-needed basis.

We recommend scheduling MediaMaster training sessions for CEOs, spokespeople, and subject matter experts. You may train individually, in pairs, or with a large group, which can be an excellent team-building exercise.


Follow-up training sharpens your skills.

After the initial training, Axia recommends you keep your skills sharp by attending a quarterly MediaMaster program. In addition to brushing up on basics, the quarterly program covers more advanced topics.


Got questions? Get answers!

Please contact us toll-free at 888-PR-FIRM-8 (888-773-4768) to learn more and to train your management team.



Buy a spokesperson training package.

Custom full-day training

for 1-2 attendees (plus travel expenses)




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Remote Training

2 hours of media training by video conference

$1,000 $500 per attendee (limited time only)


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of CEOs have had media training.





- Impulse Research


of CEOs say

media interviews are the most effective way to communicate a company’s message.


- Impulse Research


of CEOs say media training is valuable, and that presidents, division heads, etc. should have media training.


- Impulse Research