America’s most admired and fastest-growing brands turn to Axia, one of Forbes’ Best PR Agencies in America. Companies like yours select Axia to share their stories through the news, social media, and online.
These success stories demonstrate the power of public relations to create visibility, trust, consideration, and decisions for brands, products, services, and experts. Because each business challenge is unique, we develop custom public relations strategies, tactics, and measurement programs for every client and campaign – and the results speak for themselves.
Brightway Insurance, a start-up independent insurance agency, wanted to grow its brand. This campaign helped build Brightway’s brand recognition and positioned its CEO as a thought leader in the industry. As a result, news coverage, including a Kiplinger's Personal Finance article featuring Brightway Insurance as one of the top eight franchise opportunities in the U.S., helped the company become a thought leader in the franchise and insurance industries.
Dave & Buster’s
Dave & Buster’s, a national entertainment and restaurant chain, sought attention for its first Florida Panhandle location grand opening. Axia developed a PR strategy to generate local media coverage and attract attention for the grand opening. Through these efforts, the Panama City Beach restaurant grossed the second-highest opening-day sales in Dave & Buster’s 31-year history and led to thousands of RSVPs for the VIP grand opening events.
L. Gale Lemerand hired Axia to promote his invention, a touch-free door-opening system for public restrooms. Axia launched a PR campaign to educate consumers and businesses about the product. As a result, the news media coverage reached more than five million consumers and decision-makers worldwide, leading to more than $1 million in new distributor sales.
MillerCoors sought out Axia PR to raise public awareness of Miller Lite’s new Vortex bottle and ultimately increase its summer sales. Axia created publicity leveraging the power of local media, a celebrity, and a charity. Axia returned MillerCoors’ investment more than 10 times with positive news and social media coverage.
A national mortgage broker's negative online reputation cost them $20,000 per day in lost sales. This campaign positioned the company as a thought leader, pitched media contacts, and managed the company’s online reputation. Through this campaign, the company earned positive media coverage, received awards celebrating the company and its business practices, and changed the public’s perception of it.
Verizon wanted to reinvigorate one of its most staple products and increase its relevance. This campaign provided the product with unique positioning, fresh creative, promotions, and a test marketing campaign that supported their sales representatives. As a result, this campaign exceeded expectations by delivering new insights and presenting scalable solutions for promotional deployment.
Adecco Group (formerly MPS Group), a worldwide staffing firm, needed to promote its brand in local markets as a major player in the staffing industry. This national PR campaign raised corporate awareness and earned target national news coverage for the brand. As a result of the campaign, Adecco received more than eight times its return on investment in news media coverage alone and gained awareness for more than eight specialty staffing divisions.
Blue Cross Blue Shield
Blue Cross needed to gain support for its new IT enterprise deployment. Axia created a detailed communication plan and strategy that eased employees, agents, and providers into the new system. The new software’s adoption went smoothly.
IT WORKS! hired Axia to increase its brand and product recognition nationally and globally. Axia developed company and product pitches to promote to top media outlets. More than 900 media outlets ran stories about IT WORKS!, reaching 2.1 billion consumers.
Brown-Forman wanted to promote its Southern Comfort brand at “the world’s largest outdoor cocktail party.” This public relations campaign secured Southern Comfort’s celebrity chef placement on television, radio, print, and online media to promote its Tailgate Zone event. As a result, the campaign reached more than 432,000 consumers in just two days.
intelligentM wanted to reach hospital leaders to spread a solution for this critical health care issue: hand washing. Axia launched a media awareness campaign directed at industry trade outlets. The campaign earned national coverage almost instantly.
Fidelity National Information Services Inc. (NYSE: FIS)
Fidelity National Information Services Inc. (FIS), needed help developing its environmental employee sustainability program, GreenLight. This campaign helped the world's largest fintech company develop an employee environmental communications program with marketing tools as well as environmental improvements to the global field offices. As a result, the company saw enterprise-wide success with its GreenLight program.
Fidelity National Financial
The world's largest title insurance company, Fidelity National Financial (NYSE: FNF), needed to improve its visibility and reputation as a good corporate citizen in its hometown. Axia sought third-party awards, honors, and endorsements for the Fortune 500, $10 billion corporation's regional volunteer and financial contributions. News media coverage from the awards and contributions gave FNF the reputation boost it sought.
REBOUNDERZ FRANCHISE AND DEVELOPMENT
Fast-growing Rebounderz Franchise and Development, franchiser of Rebounderz Indoor Trampoline Arena, wanted to share its success story with consumers and prospective franchisees. Axia provided account management, crisis communication, media relations, news writing, and media pitching. While working with Axia, in one year, Rebounderz grew from $8 million to $22 million.
As the agency of record for MPS Group (later Adecco Group) and its eight business units, including Microsoft Gold Partner and IT security consultants Idea Integration (now Astadia), Axia Public Relations developed earned media-worthy news pitches and story ideas for targeted industry trade media and general business media outlets for over a decade.
Smiles for Miles 904
A dental practice wanted to help 100 consumers in its metropolitan area who couldn’t afford to receive much-needed oral care. The second annual Smiles for Miles event leveraged earned media coverage to build awareness among this target audience. As a result of the event and its publicity, 19 local stories were produced, 108 preregistered patients received free care, and over $60 thousand was donated.