Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.
Louis Berger is a top federal contractor helping infrastructure and development clients solve their most complex challenges. The company aided in Puerto Rico’s redevelopment after Hurricane Maria, delivering more than 300 power generators to the island. Axia earned Louis Berger more than 665 million media impressions surrounding recovery efforts.
RETAIL STORE CRISIS
A publicly traded retail store experienced an employee-customer altercation, causing the customer to vent her frustration online, which quickly gained negative attention. The retailer reached out to Axia's PR team to craft crisis responses. Axia’s quick action prevented the story from going national and attracting further attention from the media.
DAVE & BUSTER’S
Dave & Buster’s, an entertainment/restaurant chain, sought attention for its first location opening in the Florida Panhandle. Axia developed a strategy to generate local media coverage and provided PR counsel and services, earning 1.5 million impressions in 90 days, representing $382,000+ in media coverage.
A national mortgage broker's negative online reputation was costing it $20,000/day in documented lost sales. Axia pitched industry contacts, positioning the company as a thought-leader, offering experts to speak as article sources. The 3,903 articles Axia generated increased positive media, helping to increase revenue by 1,200%.
TECH STAFFING COMPANY
A tech company was struggling to recruit new employees due to its negative online reputation. Axia leveraged the media to share the company’s success and rapid growth story, creating and promoting positive over negative content on search engines. Axia’s efforts created more than 78.7 million impressions for the client.
Verizon wanted to reinvigorate its product's relevance. Axia provided unique positioning, fresh creative, promotions, and a test marketing campaign that supported its sales representatives. Axia exceeded Verizon divisional senior management’s expectations by delivering new insights, presenting scalable solutions for promotional deployment.
Southern Comfort hired Axia to promote its brand for “the world’s largest outdoor cocktail party.” Axia secured Southern Comfort’s celebrity chef placement on television, radio, print, and online media, as well as promoting Southern Comfort’s Tailgate Zone event. Axia’s efforts reached more than 432,000 consumers in just two days.
SUPERIOR GROUP OF COMPANIES
Superior Group of Companies hired Axia to help with its 100-year-old company’s rebranding. Axia utilized news and social media to raise awareness of SGC's name change and rebranding. Axia earned 101 news placements, reaching more than 36 million impressions and 700,00 social media impressions.
Shoppers World sought Axia’s expert guidance for "Undercover Boss" casting and PR services to promote its episode. Axia pitched local media, created a media advisory, secured news coverage, and managed Shoppers World’s social media during the broadcast. Axia secured coverage in 160+ outlets, reaching more than 42.3 million consumers.
This is one story in our series on Adecco Group. Read story 2 for more.
Adecco hired Axia to help promote its brand in its local markets as a major player in the staffing industry. Axia created a national PR campaign, raising corporate awareness and earning target national news coverage. Adecco received more than eight times its return on investment in news media coverage alone.