Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide earned media, shared media, and owned media services for regional and national companies in a variety of industries – and the results speak for themselves.
Brightway Insurance wanted to grow their emerging brand. Axia's multiyear PR campaign helped generate inbound franchisee leads for Brightway by researching editorial calendars and pitching media. The total estimated return on investment from media coverage exceeded $350,000 and this particular pitch and story generated 38 new and documented franchise leads.
Fast-growing It Works!, a lifestyle and wellness products brand in the direct sales industry, sought to increase its brand and product recognition nationally and globally. The company wanted to tell more consumers and prospective independent distributors its unique story and share its signature product, the It Works! Wrap, a tightening, toning, and firming body wrap.
Fast-growing Rebounderz Franchise and Development, franchisors of Rebounderz Indoor Trampoline Arena, wanted to share its success story with more consumers and prospective franchisees. Axia provided account management, crisis communication, media relations, news writing, and media pitching. While working with Axia, in one year, Rebounderz grew from $8 million to $22 million.
L. Gale Lemerand hired Axia to promote his invention: a touch-free door-opening system for public restrooms.Axia launched a PR campaign to educate consumers and businesses about the product. The earned media coverage reached more than five million consumers and decision-makers worldwide.
BeWell Health hired Axia to increase brand awareness and sales of its new product launch, Dr. Hana’s Nasopure. Axia pitched the product to news media outlets across the U.S. The campaign earned media coverage in outlets like Health, Parents, Good Housekeeping, National Inquirer and The Wall Street Journal, and helped boost sales to a reported $500,000 annually.
Lee Lewis hired Axia to educate consumers about NiP Energy Dip as a tobacco-free alternative to traditional chewing dip. Axia ran an effective PR campaign gaining media exposure and helping attract retailers that would carry the product. Sales increased by approximately 40 percent during the campaign.
The Blue Foundation hired Axia to help them achieve more recognition for their worthy work. Axia initiated a statewide PR campaign, prepared investor presentations, and handled event management. Every event produced excellent earned media coverage positioning The Blue Foundation in the hearts and minds of Floridians.