Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.
A national mortgage broker's negative online reputation was costing it $20,000/day in documented lost sales. Axia pitched industry contacts, positioning the company as a thought-leader, offering experts to speak as article sources. The 3,903 articles Axia generated increased positive media, helping to increase revenue by 1,200%.
TECH STAFFING COMPANY
A tech company was struggling to recruit new employees due to its negative online reputation. Axia leveraged the media to share the company’s success and rapid growth story, creating and promoting positive over negative content on search engines. Axia’s efforts created more than 78.7 million impressions for the client.
This is one story in our series on Adecco Group. Read story 2 for more.
Adecco hired Axia to help promote its brand in its local markets as a major player in the staffing industry. Axia created a national PR campaign, raising corporate awareness and earning target national news coverage. Adecco received more than eight times its return on investment in news media coverage alone.
Brightway Insurance wanted to grow its emerging brand. Axia's multiyear PR campaign helped generate inbound franchisee leads for Brightway by researching editorial calendars and pitching media. The total estimated return on investment from media coverage exceeded $350,000 and one particular pitch and story generated 38 new documented franchise leads.
Brightway Insurance wanted to grow its brand. Axia’s plan for the startup began with a local campaign to build Brightway’s brand recognition and position its CEO as a thought-leader. Axia earned coverage in outlets like Entrepreneur, leading to more than a five-time return on investment based on media exposure alone.
Modis hired Axia to build brand awareness for the global staffing firm outside its industry. Axia’s team wrote a news release about Modis’ plans to capitalize on the company’s Super Bowl exposure. That news coverage brought in more than 10 times the audience that Modis ever had before hiring Axia.
Tarmac hired Axia PR to establish and manage positive perception and reception as the young company developed an excavation site. Axia publicized and promoted the good work and economic impact of the company and its operations. Axia carried the message to the public that Tarmac creates jobs and employment opportunities.
FIDELITY NATIONAL FINANCIAL
The world's largest title insurance company, Fidelity National Financial (NYSE: FNF), hired Axia Public Relations to improve its visibility and reputation as a good corporate citizen in its hometown. Axia sought third-party awards, honors, and endorsements for the Fortune 500, $10 billion corporation's regional volunteer and financial contributions. News media coverage from the awards and contributions gave FNF the reputation boost it sought.
BerganKDV hired Axia to announce its new CEO’s internal promotion. Axia leveraged relationships with national media contacts and accounting industry reporters, as well as editors, producers, and columnists in Minnesota and Iowa where BerganKDV has branch locations. Axia’s campaign earned 1.4 million potential B2B impressions.
BerganKDV wanted to build awareness surrounding a merger deal while also elevating the CEO as an industry thought-leader. Through news media coverage, Axia increased awareness of the company’s presence while it entered new markets via M&A activity. Axia’s PR campaign earned 2.9 million potential impressions for the client.