Mortgage/Insurance/Tax/Retirement Company
A national mortgage broker was losing $17,000 per day, directly attributed to reputational issues before Axia's intervention. Axia turned that reputation around and delivered a 194% ROI within its existing locations, while also providing the public relations support the company needed and enabling service center expansion into 11 new major metropolitan U.S. markets. Axia's campaign positioned the company as a thought leader, pitched media contacts, and managed the company’s online reputation. Through this campaign, the company earned positive media coverage, received awards celebrating the company and its business practices, and changed the public’s perception of it.
The business challenge
A mortgage company's negative online reputation cost it $17,000 per day ($357,000 per month and $4.28 million per year) in lost sales. Google searches for the company showed seven negative articles within the first 20 results. The company needed to fix its image quickly and change the public’s negative perception.
The solution
Axia used an online reputation management program and a media relations campaign to increase the company’s positive exposure. Through relationships with local and national reporters, the campaign positioned the company as an industry thought leader. The campaign also leveraged AwardAbility, an award recognition program, to highlight the company’s accomplishments.
The results
- CEO
Within 24 months, the national mortgage company saw big results, including:
- 1,200% increase in annual revenue
- Increased social media engagement
- Earned media coverage, including 533 positive company-related articles and 31 broadcast stories nationally and where the company had branches
- Positive public perception
- Received 20 local, industry, and national business awards celebrating the company and spotlighting its executives as industry thought-leaders
- Named as one of Inc. Magazine's fastest-growing private U.S. companies
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