Mortgage/Insurance/Tax/Retirement Company
A national mortgage broker was losing $600,000 per month due to reputation issues before Axia's intervention. Axia turned that reputation around and earned the client a 194% ROI within its existing locations in addition to providing the PR support the company needed, simultaneously enabling the client to expand service centers into 11 new major metropolitan U.S. markets. Axia's campaign positioned the company as a thought leader, pitched media contacts, and managed the company’s online reputation. Through this campaign, the company earned positive media coverage, received awards celebrating the company and its business practices, and changed the public’s perception of it.
The business challenge
A mortgage company's negative online reputation was costing them $600,000 per month in documented lost sales. Google searches for the company showed seven negative reviews within the first 20 results. The company needed to fix its image and change the public’s negative perception.
The solution
Axia used an online reputation management program and media relations campaign to increase the company’s positive exposure. Through relationships with local and national reporters, the campaign positioned the company as a thought leader in the industry. The campaign also leveraged AwardAbility, an award recognition program, to highlight the company’s accomplishments.
The results
- CEO
Within 24 months, the national mortgage company saw big results, including:
- 1,200% increase in annual revenue
- Increased social media engagement
- Earned media coverage, including 533 positive company-related articles and 31 broadcast stories nationally and where the company had branches
- Positive public perception
- Received 20 local, industry, and national business awards celebrating the company and spotlighting its executives as industry thought-leaders
- Named as one of Inc. Magazine's fastest-growing private U.S. companies
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