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Increasing positive coverage helps increase revenue

Posted by Axia Public Relations

Mortgage/insurance/tax/retirement broker


A national mortgage broker's negative online reputation was costing them $20,000 per day in lost sales. This campaign positioned the company as a thought leader, pitched media contacts, and managed the company’s online reputation. Through this campaign, the company earned positive earned media coverage, awards celebrating the company and its business practices, and changed the public’s perception of them.

 

FFG's reputation before Axia Public Relations stepped in.

The business challenge

A premier mortgage company had a negative online reputation that was costing them $20,000 per day in documented lost sales. Google searches for the company showed seven negative reviews within the first 20 results. The company needed to fix its image and change the public’s negative perception of them.

 

The solution

This campaign used an aggressive online reputation management program and media relations campaign to increase the company’s exposure. Through relationships with local and national reporters, the campaign positioned the company as a thought leader in the industry. The campaign also leveraged AwardAbility, an award recognition program, to highlight the company’s accomplishments.

 

The results 

Within four months, this campaign:

  • Secured local media placement in various cities where the company had branches
  • Generated 533 company-related articles, including 31 broadcast stories

Within 24 months, the national mortgage company saw big results, including:

  • 1,200% increase in annual revenue
  • Increased social media presence
  • Positive earned media coverage
  • Positive public perception 
  • Awards celebrating the company and its business practices
  • Awards spotlighting executives as industry thought-leaders
  • Named as one of the fastest-growing private companies in the United States by Inc. Magazine  

 

Our employees are more enthusiastic about being associated with the company and feel that we’re something special to be part of."

- CEO 

 

 

904 Magazine Companies with Heart - Media Relations by Axia  NABR Best and Brightest Atlanta - Media Relations by Axia Public Relations  Jacksonville Magazine Companies That Care 904 Magazine Companies with Heart - Media Relations by Axia 
Jacksonville Business Journal Ultimate CFOs - Award Recognition PR by Axia  National Mortgage Professional Magazine 40-under-40 Award - Axia Public Relations  Stevies Logo - American Business Awards - Axia Public Relation 
EcoLeadership award - Awe 2012 - Award Recognition PR by Axia Best Place to Work Award - Charolette Buiness Journal - Axia Public Relation  Pascetter award from Atlanta Business Chronicle - Axia Public Relation 
Inc 5000. Fastest Growing Private Companies - Axia Public Relation     Business_Journal_Thumb.jpeg
Florida Trend Marinetta Daily Journal

Money Magazine

EcoLeadership award - Awe 2012 - Award Recognition PR by Axia Best Place to Work Award - Charolette Buiness Journal - Axia Public Relation  Pascetter award from Atlanta Business Chronicle - Axia Public Relation 
National Mortgage News Origination News Savannah Morning News
Florida Times Union logo Insurance Business Review logo
 

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To learn how we can help your financial services company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).

Book your free consultation today

Topics: digital PR, media relations, SEO, reputation management, most popular case studies, insurance, thought leadership, financial services, professional services, awards, crisis communications, spokesperson training, Jacksonville, large companies, medium companies, private companies, real estate, consumer services, B2C, Undercover Boss, Avalon, accounting/taxes, taxes, mortgage, shared media, accounting

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