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Case Studies - We've got this!

Green PR firm helps Fortune 500 FIS launch GreenLight

Posted by Jason Mudd

 

A leading provider in banking technologies and a Fortune 500 company, FIS (formerly known as Fidelity National Information Services) hired Axia Public Relations to develop its environmental employee sustainability program, GreenLight. Axia put together a comprehensive campaign, which included developing internal communications and marketing tools, naming the campaign, designing the logo, developing a tagline, creating an internal e-newsletter as well as concepts for a website and social media integration. FIS experienced enterprise-wide global success with its GreenLight program. Its Dedham, Massachusetts, office, inspired by the program, recycled 161 tons of paper and set a goal to recycle 100 percent of its materials by the end of the year.

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Topics: Social Media, National, Financial Services, environmental, Corporate Communications, Large Companies, B2B, Software, Public Companies, PR Projects, Branding, Jacksonville, global, Technology, fintech, green tech, green, internal communications

PR firm increases awareness for automotive consumer electronic product launch

Posted by Jason Mudd

PR campaign reaches 75.4 million consumers

Taiwan-based Sonray Technologies sought to increase the presence of its Kulcar product in North America. Sonray provides affordable products backed by performance guarantees. The company’s signature product, Kulcar, is a solar-powered ventilation system for vehicles that uses an efficient design and clean, renewable energy to continuously refresh the air inside a parked vehicle. When properly installed, Sonray Technologies claims its Kulcar product can reduce in-car temperatures by up to 68 degrees Fahrenheit, provide better cooling, produce cleaner air, reduce poisonous chemical emissions from plastic car interiors, improve users’ health, protect the environment, save money, conserve fuel and energy, effectively replace in-car air and keep bad weather out.

Sonray Technologies hired Axia Public Relations for a three-month project to increase awareness for solar-powered car cooler-ventilators across the United States of America during the hottest summer months with a special emphasis in Florida, and when possible warmer climate states.

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Topics: Media Relations, National, Consumer Goods, Technology, Lifestyle, Consumer Electronics, Small Companies, product launch, Retail, Automotive, Florida, B2C, e-commerce, green, green tech, solar

Announcing the Sunshine State’s largest rooftop solar array

Posted by Axia Public Relations

A Florida-based reisdental solar contractor had gained a contract to install the largest solar array in the state. To help with media relations, they turned to Axia Public Relations to get the word out on their project. This gained the company over one million impressions for the company and their project.

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Topics: Engineering, B2C, Florida, Small Companies, Construction, High Tech, green tech, Events, Consumer Goods, Real Estate, B2B, private companies, medium companies, Large Companies, Local PR, Jacksonville, Technology, NewsBureau, News Release, Press Release, Media Relations

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