Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.
A national mortgage broker's negative online reputation was costing them $20,000 per day in lost sales. This campaign positioned the company as a thought leader, pitched media contacts, and managed the company’s online reputation. Through this campaign, the company earned positive earned media coverage, awards celebrating the company and its business practices, and changed the public’s perception of them.
Brightway Insurance wanted to grow its emerging brand. By researching editorial calendars and pitching media, this multi-year PR campaign helped generate inbound franchisee leads for Brightway Insurance. This campaign helped Brightway Insurance build a strong brand, generate viral media coverage, and create a reputation in business and franchise trade media as a smart franchise investment.
Brightway Insurance, a start-up independent insurance agency, wanted to expand its brand locally and nationally. When State Farm exited Florida's home insurance market, this campaign worked to expand Brightway Insurance’s recognition and position its CEO as a thought leader. As a result, this campaign helped position Brightway Insurance as an expert go-to insurance expert, leading to a 300% increase in call volume in two weeks.
FIDELITY NATIONAL FINANCIAL
The world's largest title insurance company, Fidelity National Financial (NYSE: FNF), hired Axia Public Relations to improve its visibility and reputation as a good corporate citizen in its hometown. Axia sought third-party awards, honors, and endorsements for the Fortune 500, $10 billion corporation's regional volunteer and financial contributions. News media coverage from the awards and contributions gave FNF the reputation boost it sought.
Blue Cross hired Axia to gain support for its new IT enterprise deployment. Axia created a detailed communications plan and strategy that eased employees, agents, and providers into the new system. The new software’s adoption went smoothly.
THE BLUE FOUNDATION
The Blue Foundation hired Axia to help it achieve more recognition for its worthy work. Axia initiated a statewide PR campaign, prepared investor presentations, and managed events. Every event produced excellent news media coverage positioning The Blue Foundation in the hearts and minds of Floridians.
Brightway Insurance, a start-up independent insurance agency, wanted to grow its brand. This campaign helped to build Brightway’s brand recognition and positioned its CEO as a thought leader in the industry. As a result, news coverage, including a Kiplinger's Personal Finance article featuring Brightway Insurance as one of the top eight franchise opportunities in America, helped the company became a thought leader in the franchise and insurance industries.
FOUNDATION FINANCIAL GROUP
Foundation Financial Group hired Axia PR to help it gain nationwide exposure. Axia’s PR campaign earned media coverage for the company's accomplishments and highlighted its fast growth. Axia helped Foundation Financial Group increase its visibility locally, regionally and nationally, which, in turn, increased the company’s ability to grow revenue and expand by entering new geographic markets and adding additional financial service exponentially.