Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.
Dave & Buster’s
Dave & Buster’s, an entertainment and restaurant chain, sought attention for its first location opening in the Florida Panhandle. This campaign developed a strategy to generate local media coverage and attract attention for the grand opening. Through these efforts, the Panama City Beach restaurant grossed the second-highest opening-day sales in Dave & Buster’s 31-year history and led to thousands of RSVPs for the VIP grand opening events.
Southern Comfort wanted to promote its brand as “the world’s largest outdoor cocktail party.” This campaign secured Southern Comfort’s celebrity chef placement on television, radio, print, and online media, as well as promoted Southern Comfort’s Tailgate Zone event. As a result, the campaign reached more than 432,000 consumers in just two days.
PIRATES DINNER ADVENTURE
Pirates Dinner Adventure temporarily closed its entertainment center to repair damage from Hurricane Irma. To promote its grand reopening, Axia pitched several news media outlets, offering stories about the company and its new show. Major news outlets ran 14 stories about the reopening, reaching more than 4 million potential customers.
STONEWOOD GRILL AND TAVERN
Stonewood Grill & Tavern hired Axia to reactivate and grow its consumer base. Axia launched a six-month program that consisted of a social media campaign and news media coverage. Company-wide sales increased about 15%.
CHRISTINI’S RISTORANTE ITALIANO
Christini’s Ristorante Italiano hired Axia to boost awareness among consumers. Axia implemented a media relations and social media engagement campaign.The restaurant’s social media presence grew immensely due to this news media coverage, giving the restaurant the attention it deserves.
MillerCoors sought out Axia PR to raise public awareness of Miller Lite’s new Vortex bottle and ultimately increase its summer sales. Axia created publicity leveraging the power of local media, a celebrity, and a charity. Axia returned MillerCoors’ investment more than 10 times with positive news and social media coverage.