America’s most admired and fastest-growing brands turn to Axia, one of Forbes’ Best PR Agencies in America. Companies like yours select Axia to share their stories through the news, social media, and online.
These success stories demonstrate the power of public relations to create visibility, trust, consideration, and decisions for brands, products, services, and experts. Because each business challenge is unique, we develop custom public relations strategies, tactics, and measurement programs for every client and campaign – and the results speak for themselves.
Dave & Buster’s
Dave & Buster’s, a national entertainment and restaurant chain, sought attention for its first Florida Panhandle location grand opening. Axia developed a PR strategy to generate local media coverage and attract attention for the grand opening. Through these efforts, the Panama City Beach restaurant grossed the second-highest opening-day sales in Dave & Buster’s 31-year history and led to thousands of RSVPs for the VIP grand opening events.
MillerCoors sought out Axia PR to raise public awareness of Miller Lite’s new Vortex bottle and ultimately increase its summer sales. Axia created publicity leveraging the power of local media, a celebrity, and a charity. Axia returned MillerCoors’ investment more than 10 times with positive news and social media coverage.
Brown-Forman wanted to promote its Southern Comfort brand at “the world’s largest outdoor cocktail party.” This public relations campaign secured Southern Comfort’s celebrity chef placement on television, radio, print, and online media to promote its Tailgate Zone event. As a result, the campaign reached more than 432,000 consumers in just two days.
When Dave and Buster’s desired a public relations partner to open its new location in Orlando, Fla., a Los Angeles PR firm recommended D&B to Axia Public Relations.
And when Dave and Buster’s needed help attracting new customers and getting new attention for its 15-year-old location in Jacksonville, Fla., D&B called on Axia Public Relations again.
PIRATES DINNER ADVENTURE
Pirates Dinner Adventure temporarily closed its entertainment center to repair damage from Hurricane Irma. To promote its grand reopening, Axia pitched several news media outlets, offering stories about the company and its new show. Major news outlets ran 14 stories about the reopening, reaching more than 4 million potential customers.
STONEWOOD GRILL AND TAVERN
Stonewood Grill & Tavern hired Axia to reactivate and grow its consumer base. Axia launched a six-month program that consisted of a social media campaign and news media coverage. Company-wide sales increased about 15%.
Christini’s Ristorante Italiano
Christini’s Ristorante Italiano hired Axia to boost awareness among consumers. Axia implemented a media relations and social media engagement campaign. The restaurant’s social media presence grew immensely due to this news media coverage, giving it the attention it deserves.