Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide earned media, shared media, and owned media services for regional and national companies in a variety of industries – and the results speak for themselves.
Pirates Dinner Adventure temporarily closed its entertainment center to repair damage from Hurricane Irma. To promote its grand reopening, Axia pitched several news media outlets offering stories about the company and its new show. Major news outlets ran 14 stories on the reopening, reaching more than 4 million potential customers.
Dave & Buster’s, an entertainment and restaurant chain, wanted to gain attention of the opening of its first Florida Panhandle location. Axia developed a PR plan to generate media coverage, provided comprehensive PR counsel and services. Axia earned 1.5 million impressions in 90 days, representing more than $382,000 in earned media coverage.
Southern Comfort hired Axia to promote their brand for “The World’s Largest Outdoor Cocktail Party.” Axia placed Southern Comfort’s celebrity chef and “America’s Chief Entertaining Officer,” on television, radio, print, and online media, as well as promoted Southern Comfort’s Tailgate Zone event. Axia reached more than 432,000 consumers in just two days.
Christini’s Ristorante Italiano hired Axia to boost awareness among consumers. Axia put on a media relations and social media engagement campaign.The restaurant’s social media presence grew immensely, as well as, earned media coverage, giving them the attention they deserved.
MillerCoors sought Axia to raise public awareness of the Vortex bottle and ultimately increase its summer sales. Axia created publicity using local media, a celebrity and a charity. Axia returned MillerCoors investment more than 10 times with positive earned news and social media coverage.