Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide earned media, shared media, and owned media services for regional and national companies in a variety of industries – and the results speak for themselves.
Pirates Dinner Adventure temporarily closed its entertainment center to repair damage from Hurricane Irma. To promote its grand reopening, Axia pitched several news media outlets offering stories about the company and its new show. Major news outlets ran 14 stories on the reopening, reaching more than 4 million potential customers.
Dave & Buster’s, an entertainment and restaurant chain, wanted to gain public attention of the opening of its first location in the Florida Panhandle. Axia developed a PR plan to generate local media coverage, provided comprehensive PR counsel and services. Axia earned 1.5 million impressions in 90 days, representing more than $382,000 in earned media coverage.
Southern Comfort hired Axia to promote their brand for “The World’s Largest Outdoor Cocktail Party.” Axia placed Southern Comfort’s celebrity chef and “America’s Chief Entertaining Officer,” on television, radio, print, and online media, as well as promoted Southern Comfort’s Tailgate Zone event. Axia reached more than 432,000 consumers in just two days.
Referred by its Chairman of the Board and an Axia client, Stonewood Grill & Tavern called upon the PR services of Axia Public Relations in order to reactivate and grow its consumer base. After being contacted, Axia recommended a six-month launch program. During these months, Axia earned media coverage for the upscale Florida restaurant group through local, regional and national food editors,...
Christini’s Ristorante Italiano, an upscale restaurant founded by Chris Christini, called upon Axia Public Relations for public relations counsel and services that would bring the restaurant back to top-of-mind among consumers. Christini’s, located in Orlando, Fla., was looking for greater visibility and sales during summer months among local consumers who had either forgotten about the...
Just as it was launching its new Miller Lite Vortex bottle, MillerCoors reached out to Axia Public Relations for help in targeting a specific audience in the Southeast for its unique consumer packaged good product launch, the Vortex bottle. MillerCoors sought Axia to raise public awareness of the Vortex bottle and ultimately increase its summer sales.