Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide earned media, shared media, and owned media services for regional and national companies in a variety of industries – and the results speak for themselves.
Pirates Dinner Adventure temporarily closed its entertainment center to repair damage from Hurricane Irma. To promote its grand reopening, Axia pitched several news media outlets offering stories about the company and its new show. Major news outlets ran 14 stories on the reopening, reaching more than 4 million potential customers.
Dave & Buster’s, an entertainment and restaurant chain, wanted to gain public attention of the opening of its first location in the Florida Panhandle. Axia developed a PR plan to generate local media coverage, provided comprehensive PR counsel and services. Axia earned 1.5 million impressions in 90 days, representing more than $382,000 in earned media coverage.
Fast-growing Rebounderz Franchise and Development, franchisors of Rebounderz Indoor Trampoline Arena, wanted to share its success story with more consumers and prospective franchisees. Axia provided account management, crisis communication, media relations, news writing, and media pitching. While working with Axia, in one year, Rebounderz grew from $8 million to $22 million.