America’s most admired and fastest-growing brands turn to Axia, one of Forbes’ Best PR Agencies in America. Companies like yours select Axia to share their stories through the news, social media, and online.
These success stories demonstrate the power of public relations to create visibility, trust, consideration, and decisions for brands, products, services, and experts. Because each business challenge is unique, we develop custom public relations strategies, tactics, and measurement programs for every client and campaign – and the results speak for themselves.
Here’s how a law firm successfully expanded its reach and reputation
A consumer law firm needed to establish visibility and trust among consumers nationwide before launching a subscription service. The campaign to achieve this implemented creative and strategic ideas for news, social media, and web services. As a result, the company gained attention and earned a 47x increase in organic web traffic in six months.
The pawning industry remains relatively misunderstood by much of the public, but SMART Financial is working to change that perception. This campaign leverages the media to share business stories and build relationships, showcasing SMART Financial’s positive impact on the community. As a result, SMART Financial opened 63 stores in two years and changed the communities’ prior perception of the pawn industry.
A national mortgage broker's negative online reputation was costing them $20,000 per day in lost sales. This campaign positioned the company as a thought leader, pitched media contacts, and managed the company’s online reputation. Through this campaign, the company earned positive media coverage, awards celebrating the company and its business practices, and changed the public’s perception of them.
Tech Staffing Company
A tech company was struggling to recruit new employees because of its negative online reputation. This campaign leveraged the media to share the company’s success and rapid growth story, creating and promoting positive content on search engines. These efforts created positive media coverage for the company and showcased the company’s unique culture.
Josh Railey was leaving a restaurant when he saw a car on fire and, without hesitation, ran to the car and rescued the baby. This campaign helped spread his story to media outlets to millions of people and show SMART Financial’s influence on the community. His story appeared on more than 100 CNN affiliates and 58,000 social media interactions, and earned him recognition as an American Red Cross 2021 Red Cross Hero.
Brightway Insurance, a start-up independent insurance agency, wanted to expand its brand locally and nationally. When State Farm exited Florida's home insurance market, this campaign worked to expand Brightway Insurance’s recognition and position its CEO as a thought leader. As a result, this campaign helped position Brightway Insurance as an expert go-to insurance expert, leading to a 300% increase in call volume in two weeks.
ANNE CAIN GOLF ACADEMY
Anne Cain Golf Academy hired Axia to promote the academy’s new graphic system. Axia pitched the product to regional and national news media. Axia’s news media coverage included all local TV news and sports shows and magazines, among others.
THE BOUGAINVILLEA CLINIQUE
The Bougainvillea Clinique, a cosmetic surgery and medical spa center, hired the Axia PR team to earn recognition for its founder and his innovative new surgery technique. Axia launched a PR campaign positioning the surgeon as a thought-leader in his industry. Axia’s work helped the clinic reach 680 million consumers.
CENTER FOR REPRODUCTIVE MEDICINE
The Center for Reproductive Medicine hired Axia to achieve greater awareness for its unique qualifications and high success rates. Axia developed a three-pronged PR plan, including a social media campaign, speaking engagements, and exposure in the news. CRM saw a 26% increase in web traffic within the first 90 days.
Tappocity hired Axia for effective public relations to help the brand launch. Axia initiated a campaign introducing Tappocity to important audiences and critical resources. Two days into the campaign, Axia landed Tappocity coverage in a top e-commerce publication.