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Improving a staffing software company’s negative online reputation

Posted by Lauren Budik

Tech Staffing Company


A tech company was struggling to recruit new employees because of its negative online reputation. This campaign leveraged the media to share the company’s success and rapid growth story, creating and promoting positive content on search engines. These efforts created positive media coverage for the company and showcased the company’s unique culture.

 

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The business challenge

The combination of an owner with a controversial past and a complicated hiring process caused many applicants to assume the company was a scam. The company needed a PR firm to clean up its image and its online reputation to improve first impressions with prospective clients, employment applicants, the media, and the community.

 

The solution 

This campaign leveraged the media to tell the company’s success story, its rapid growth, and current news to create and promote positive content on search engines. These efforts helped the company attract better candidates as well as recruit more customers to its online job board platforms. Through the media, this campaign proactively addressed the issues and complaints online and clarified the company’s message, hiring practices, and employment opportunities.

  

The results

Due to the media’s credibility, the company no longer had an aura of scam and suspicion. This campaign:

  • Earned more than 100 news stories, creating more than 78.7 million impressions – NASDAQ Media Intelligence
  • Allowed the company’s new product launch to be the fastest website in history to reach 1 million users in less than three and a half months
  • Repositioned communications to potential candidates by showcasing the company’s unique employee-focused and community-focused culture
  • Built more transparency about the company 

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Topics: media relations, reputation management, most popular case studies, thought leadership, technology, professional services, medium companies, private companies, Orlando, consumer services, B2B, B2C, staffing firm, software, e-commerce, web marketing

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