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Case Studies - We've got this!

Public Relations Firm helps Adecco gain national visibility

Posted by Jason Mudd

 

When worldwide staffing firm conglomerate Adecco Group (ADEN:VTX), formerly MPS Group (NYSE: MPS), selected its public relations agency of record, it chose Axia Public Relations, based on our reputation and enthusiasm.

 

For more than a decade, Axia's delivered outstanding PR results, including increasing awareness, understanding, trust and consideration for more than eight speciality staffing divisions including: 

  1. Accounting Principals (accounting and financial staffing)
  2. Modis (IT staffing)
  3. Idea Integration (IT solutions)
  4. Special Counsel (legal staffing)
  5. Soliant Health (medical staffing)
  6. ENTEGEE (engineering staffing)
  7. Beeline (workforce solutions software-as-a-service (SaaS) for vendor management system (VMS))
  8. among others

By positioning our client's leaders as subject matter experts (SMEs), through targeted earned news media coverage among its 250 local branches, industry trade media and national news media reaching candidates (consumers) and employers (businesses).

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Topics: Media Relations, Most Popular Case Studies, Technology, Professional Services, Crisis Communications, Large Companies, B2B, staffing firm, Public Companies, global

PR Firm scores touchdown for Modis with more than 10x ROI in Super Bowl coverage

Posted by Jason Mudd

Modis, the flagship brand of the Fortune 1000 international staffing company MPS Group, now Adecco Group North America, leveraged its public relations agency of record, Axia Public Relations, for help with building brand awareness for the global staffing firm during the Super Bowl in Jacksonville, Fla. During the campaign, Axia delivered interviews and coverage of the company and its executives by Gannett News Service and Florida Today, three front-page business articles in The (Jacksonville) Florida Times-Union and a story and international features in the Jacksonville Business Journal and Economic Outlook Magazine. The end result was more than $80 thousand in earned media coverage during Super Bowl activities.

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Topics: Media Relations, Sports, Technology, Professional Services, Jacksonville, Corporate Communications, Large Companies, B2B, staffing firm, Travel and Tourism, Public Companies

BI analytics company hires Axia PR to share Corporate Social Responsibility

Posted by Jason Mudd

Pragmatic Works, a fast-growing, privately-held database analytics and business intelligence technology company, reached out to Axia Public Relations via client referral to help promote its corporate social responsibility program, Pragmatic Works Foundation. The program was centered around a free, one-week IT training program offered to veterans and unemployed/underemployed individuals who lacked IT employment experience. During the course of its campaign, Axia branded the program as High-Tech Hope and leveraged CEO Brian Knight’s vision to help get High-Tech Hope the visibility and participation growth that Pragmatic Works desired.

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Topics: Media Relations, National, Thought Leadership, Technology, Professional Services, Small Companies, medium companies, private companies, B2B, philanthrophy, Software, economic development, education, Data, product launch, staffing firm, Non-Profit, High Tech, Jacksonville, Florida, Local PR

PR firm plays key role in merger of 3 staffing companies

Posted by Lauren Budik

  As fast-growing Reichard Staffing and RDW Professional Staffing merged with Jacksonville’s Alluvion Staffing, executives knew they needed to find a PR agency partner that could successfully share the news of the merger with the media and through external communications. They also needed a strategic partner to review internal messages that would go to employees, currently placed candidates and current clients. Upon the completion of the merger, the four company partners would all serve as managing directors under the new Alluvion Staffing entity.

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Topics: Media Relations, Most Popular Case Studies, National, Thought Leadership, Professional Services, Mergers & Acquisitions, medium companies, private companies, staffing firm

Axia earns increased market share, sales boost for staffing firm

Posted by Jason Mudd

Incepture, a specialized staffing agency with a vision of providing top talent and service excellence for clients, sought to expand its comprehensive suite of staffing, consulting and managed solutions to targeted markets on the East Coast. Born out of the health care and information technology sectors, Incepture had an unmatched depth of industry knowledge, experience and expertise and aimed to become the go-to expert on staffing for healthcare, information technology and financial services as it continues to expand into additional markets.

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Topics: Media Relations, Thought Leadership, Professional Services, Small Companies, Awards, medium companies, private companies, Speaking, Health, B2B, staffing firm

Axia positions Special Counsel as legal staffing “subject matter experts”

Posted by Jason Mudd

When Adecco Group (ADEN:VTX), formerly MPS Group (NYSE: MPS), wanted to boost awareness of its legal staffing unit, Special Counsel, the largest legal staffing company in America, it called Axia Public Relations. Axia helped establish company spokespersons as “subject matter experts” on legal trends, staffing and employment.

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Topics: Media Relations, Legal, Thought Leadership, Professional Services, Large Companies, B2B, staffing firm, Public Companies

PR Firm serves up a new title sponsor

Posted by Jason Mudd

 

Octagon, the world’s largest sports marketing firm, selected Axia Public Relations to find a new sponsor its Women’s Tennis Association event in Northeast Florida. In order to gain the expsoure Octagon needed to spread the news of this unique opportunity, Axia reached out to Sports Illustrated and USA Today along with many other news outlets. By the end of its campaign, Axia gained more than a half-million dollars in earned media coverage that generated the leads required to secure a new title sponsor.

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Topics: Most Popular Case Studies, National, Sports, Public Companies, Large Companies, medium companies, B2B, staffing firm, sponsorships

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