Increasing visibility for national staffing firm

ADECCO GROUP

Adecco hired Axia to help promote its brand in its local markets as a major player in the staffing industry. Axia created a national PR campaign, raising corporate awareness and earning target national news coverage. Adecco received more than eight times its return on investment in news media coverage alone.

When worldwide staffing firm conglomerate Adecco Group (ADEN:VTX), formerly MPS Group (NYSE: MPS), selected its public relations agency of record, it chose Axia Public Relations, based on the firm's reputation and enthusiasm.

For more than a decade, Axia has delivered outstanding PR results for Adecco, including increasing awareness, understanding, trust, and consideration for more than eight specialty staffing divisions, including:

Accounting Principals (accounting and financial staffing)
Modis (IT staffing)
Idea Integration (IT solutions)
Special Counsel (legal staffing)
Soliant Health (medical staffing)
ENTEGEE (engineering staffing)
Beeline (workforce solutions software-as-a-service (SaaS) for vendor management system)

Axia positioned its client's leaders as subject matter experts, through targeted earned news media coverage among its 250 local branches, industry trade media, and national news media, reaching candidates (consumers) and employers (businesses).

IDEAS

Struggling to translate its brands in its local markets as a major player in the staffing industry, Adecco hired Axia Public Relations to create a national PR campaign for its business units' leading specialists among employment candidates and employers – reaching consumers and businesses. Axia knew the power of PR could change the conversation for the global corporation.

RELATIONSHIPS

I can't imagine that any firm could have gotten us as much coverage as Axia... Axia makes us feel like we're the most important client."

- Tyra Tutor SVP, Corporate Development, Adecco Group

Throughout this strategic relationship, Axia achieved significant results for the business units, including Modis (IT staffing), Idea Integration (IT solutions), Special Counsel (legal staffing), and Soliant Health (medical staffing), among others.

Key challenges that Axia overcame included raising corporate awareness and earning target national news coverage as well as managing crisis communications.

RESULTS

The company received more than eight times its return on investment in earned media coverage, including features and expert mentions among Associated Press, Bloomberg, CIO magazine, CIO Insight magazine, Reuters, LA Times, New York Times, USA Today, Wall Street Journal, CNBC, CNN Money, Forbes, eWeek, Market Watch, SmartMoney, Staffing Industry Analysts, Computerworld, TechJournal, Processor, PCWorld, and thousands more.

View our additional staffing firm case studies, including: