ADECCO GROUP
This is one story in our series on Adecco Group. Read story 2 for more.
Adecco hired Axia to help promote its brand in its local markets as a major player in the staffing industry. Axia created a national PR campaign, raising corporate awareness and earning target national news coverage. Adecco received more than eight times its return on investment in news media coverage alone.
When worldwide staffing firm conglomerate Adecco Group (ADEN:VTX), formerly MPS Group (NYSE: MPS), selected its public relations agency of record, it chose Axia Public Relations, based on the firm's reputation and enthusiasm.
For more than a decade, Axia has delivered outstanding PR results for Adecco, including increasing awareness, understanding, trust, and consideration for more than eight specialty staffing divisions, including:
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Accounting Principals (accounting and financial staffing)
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Modis (IT staffing)
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Idea Integration (IT solutions)
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Special Counsel (legal staffing)
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Soliant Health (medical staffing)
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ENTEGEE (engineering staffing)
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Beeline (workforce solutions software-as-a-service (SaaS) for vendor management system)
Axia positioned its client's leaders as subject matter experts, through targeted earned news media coverage among its 250 local branches, industry trade media, and national news media, reaching candidates (consumers) and employers (businesses).
IDEAS
Struggling to translate its brands in its local markets as a major player in the staffing industry, Adecco hired Axia Public Relations to create a national PR campaign for its business units' leading specialists among employment candidates and employers – reaching consumers and businesses. Axia knew the power of PR could change the conversation for the global corporation.
RELATIONSHIPS
- Tyra Tutor SVP, Corporate Development, Adecco Group
Throughout this strategic relationship, Axia achieved significant results for the business units, including Modis (IT staffing), Idea Integration (IT solutions), Special Counsel (legal staffing), and Soliant Health (medical staffing), among others.
Key challenges that Axia overcame included raising corporate awareness and earning target national news coverage as well as managing crisis communications.
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RESULTS
The company received more than eight times its return on investment in earned media coverage, including features and expert mentions among Associated Press, Bloomberg, CIO magazine, CIO Insight magazine, Reuters, LA Times, New York Times, USA Today, Wall Street Journal, CNBC, CNN Money, Forbes, eWeek, Market Watch, SmartMoney, Staffing Industry Analysts, Computerworld, TechJournal, Processor, PCWorld, and thousands more.
View our additional staffing firm case studies, including:
- PR Firm scores touchdown for Modis with more than 10x ROI in Super Bowl coverage
- Axia positions Special Counsel as legal staffing “subject matter experts”
- PR Firm serves up a new title sponsor
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