Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide earned media, shared media, and owned media services for regional and national companies in a variety of industries – and the results speak for themselves.
Dave & Buster’s, an entertainment and restaurant chain, wanted to gain public attention of the opening of its first location in the Florida Panhandle. Axia developed a PR plan to generate local media coverage, provided comprehensive PR counsel and services. Axia earned 1.5 million impressions in 90 days, representing more than $382,000 in earned media coverage.
Verizon wanted to reinvigorate one their product's relevance. Axia provided unique positioning with fresh creative, promotions, and a test marketing campaign that supported its sales representatives. Axia exceeded Verizon divisional senior management expectations by delivering new insights and presenting several creative and scalable solutions for promotional deployment.
Adecco hired Axia to help translate its brands in its local markets as a major player in the staffing industry. Axia created a national PR campaign, raising corporate awareness and earning target national news coverage. Adecco received more than eight times its return on investment in earned media coverage.
Brightway Insurance wanted to grow their emerging brand. Axia's multiyear PR campaign helped generate inbound franchisee leads for Brightway by researching editorial calendars and pitching media. The total estimated return on investment from media coverage exceeded $350,000 and this particular pitch and story generated 38 new and documented franchise leads.
Brightway Insurance wanted to grow their emerging brand. Axia’s plan for the startup began with a local campaign focused on building Brightway’s brand recognition and positioning their CEO as a thought-leader. Axia earned coverage in outlets like Entrepreneur and Fox Business, leading to more than a five-time return on investment based on media exposure alone.
Fast-growing It Works!, a lifestyle and wellness products brand in the direct sales industry, sought to increase its brand and product recognition nationally and globally. The company wanted to tell more consumers and prospective independent distributors its unique story and share its signature product, the It Works! Wrap, a tightening, toning, and firming body wrap.
Modis hired Axia to build brand awareness for the global staffing firm because the company had limited recognition outside its industry. Axia’s PR team wrote a news release on Modis’ plans to capitalize on the media attention and the company’s exposure during the Super Bowl. Axia’s earned new coverage brought in more than 10 times the positive audience that Adecco Group and Modis ever had before...
A leading provider in banking technologies and a Fortune 500 company, FIS (formerly known as Fidelity National Information Services) hired Axia Public Relations to develop its environmental employee sustainability program, GreenLight. Axia put together a comprehensive campaign, which included developing internal communications and marketing tools, naming the campaign, designing the logo,...
Rayonier hired Axia for public relations strategy and services to the executive and marketing communications teams. Axia provided spokesperson training and key message development, internal communications, strategic communications and action plans for the Nassau County Stewardship District, and communications about organizational design and division restructures, employee training and...
Tarmac hired Axia to establish and manage positive perception and reception as the new company developed an excavation site. Axia educated and promoted the good work and economic impact of the company and its operations. Axia carried the message to the public that Tarmac creates jobs and employment opportunities.