Verizon wanted to reinvigorate one of its most staple products and increase its relevance. This campaign provided the product with unique positioning, fresh creative, promotions, and a test marketing campaign that supported their sales representatives. As a result, this campaign exceeded expectations by delivering new insights and presenting scalable solutions for promotional deployment.
The business challenge
Verizon needed to breathe new life into one of its stale yet profitable staple product lines. They wanted to generate excitement about their product line again and reconnect the brand with American businesses and consumers in Florida as well as throughout the United States.
This campaign focused on reinvigorating the product line's relevance and necessity. The campaign uniquely positioning the product through the use of fresh creative and promotions. It also included a test marketing campaign launch in Florida to supported Verizon’s sales representatives.
The results of this campaign exceeded Verizon’s divisional senior management expectations. The campaign:
- Delivered new insights to the team
- Presented several creative and scalable solutions for promotional deployment across Florida, and in the future, across the United States.