Reconnecting relevance

Posted by Jason Mudd

VERIZON                                                                                                                                                                                                   

                                               

Verizon wanted to reinvigorate its product's relevance. Axia provided unique positioning, fresh creative, promotions, and a test marketing campaign that supported its sales representatives. Axia exceeded Verizon divisional senior management’s expectations by delivering new insights, presenting scalable solutions for promotional deployment.

 

Verizon_logoThe challenge

Verizon needed to breathe new life into a stale yet profitable staple product line and reconnect it with American businesses and consumers.

 

The solution

Verizon hired Axia Public Relations to reinvigorate the product's relevance and unique positioning with fresh creative, promotions, and a test marketing campaign across Florida that supported its sales representatives.

 

Results

While we can't share too many details due to non-disclosure requirements, Axia Public Relations exceeded Verizon divisional senior management expectations by delivering new insights and presenting several creative and scalable solutions for promotional deployment across Florida initially and eventually across the U.S.

 

To learn how we can help your technology company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).

 

Topics: Media Relations, Consumer Goods, Technology, Consumer Electronics, Public Companies, Branding, Large Companies, B2C

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