VERIZON
Verizon wanted to reinvigorate its product's relevance. Axia provided unique positioning, fresh creative, promotions, and a test marketing campaign that supported its sales representatives. Axia exceeded Verizon divisional senior management’s expectations by delivering new insights, presenting scalable solutions for promotional deployment.
The challenge
Verizon needed to breathe new life into a stale yet profitable staple product line and reconnect it with American businesses and consumers.
The solution
Verizon hired Axia Public Relations to reinvigorate the product's relevance and unique positioning with fresh creative, promotions, and a test marketing campaign across Florida that supported its sales representatives.
Results
While we can't share too many details due to non-disclosure requirements, Axia Public Relations exceeded Verizon divisional senior management expectations by delivering new insights and presenting several creative and scalable solutions for promotional deployment across Florida initially and eventually across the U.S.
To learn how we can help your technology company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).
