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Case Studies - We've got this!

PR firm repairs client's image, generating $62.5 million in earned media, revenue increases by 1,200 percent

Posted by Axia Public Relations

A national mortgage broker's negative online reputation was costing them them $20,000 per day in "documented lost sales." They called on PR firms to fix their image and turn around the company's reputation.

 

Within 24 months, the national mortgage company saw big results:

  • a 1,200-percent increase in annual revenue
  • positive earned media coverage (3,903 articles generated)
  • 20 awards celebrating the company and its business practices
  • and a complete reversal in public perception from negative to positive.
All this came from removing seven negatives from page 1 and 2 of Google search engine page rankings, and the company enjoying a completely clean SEPR on the first six pages.

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Topics: Digital PR, Media Relations, Featured, SEO, Social Media, Reputation Management, Most Popular Case Studies, National, Insurance, Social NetWork, NewsBureau, Thought Leadership, MediaMaster, Financial Services, Professional Services, Awards, Crisis Communications, Spokesperson Training, Jacksonville, Large Companies, medium companies, private companies, Real Estate, Retail, Consumer Services, B2C, Avalon, accounting/taxes, Taxes, Mortgage

Axia’s strong PR campaign increases Foundation Financial Group’s reputation, exposure and revenue

Posted by Jason Mudd


Reputation management campaign builds strong brand and attracts new customers and employees

 

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In a mere 24 months, Axia Public Relations’ strategic PR campaign helped Foundation Financial Group have a 1,200-percent increase in annual revenue and generated more than 3,900 articles including print, radio, TV, and online. With the help of Axia’s efforts, the company also received 20 business awards - all a huge success for Foundation Financial Group. 

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Topics: Media Relations, Social Media, Reputation Management, Insurance, Social NetWork, Financial Services, Professional Services, Mergers & Acquisitions, Awards, Corporate Communications, medium companies, Retail, Consumer Services, B2C, Avalon, accounting/taxes, Taxes, Mortgage

Tax Defense Network’s news coverage boosts company visibility

Posted by Jason Mudd

Tax Defense Network, a tax resolution service, hired Axia Public Relations for a public relations campaign leading up to April 15, tax day, to generate publicity for its tax debt resolution services.

 

During this campaign, Axia positioned Tax Defense Network as a national expert on tax-related issues – specifically, tax debt.

 

As a result of its efforts, Axia earned Tax Defense Network news coverage in target national newspapers, magazines, radio, TV and internet news media as well as local media coverage in the geographic markets where it has offices.

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Topics: National, Financial Services, Professional Services, Small Companies, Spokesperson Training, medium companies, private companies, Consumer Services, B2C, accounting/taxes, Taxes

Accounting firm experiences a surge in consumer awareness thanks to Axia PR

Posted by Paul Cook

Washington Accounting Services retained Axia Public Relations when it wanted to increase awareness of the tax and accounting business, and build their founders personal and professional brand. When Washington approached Axia, it desired to expand founder Tiffany Washington's visibility with companies and individuals who require the expert counsel of an advisor to small businesses and an expert on topics related to accounting, taxes and business financials.

 

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Topics: Media Relations, National, Thought Leadership, Financial Services, Professional Services, Small Companies, private companies, Speaking, Consumer Services, B2C, accounting/taxes, Taxes

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