Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.
Smiles for Miles 904
A dental practice wanted to help 100 consumers in its metropolitan area who couldn’t afford to receive much-needed oral care. The second annual Smiles for Miles event leveraged earned media coverage to build awareness among this target audience.
As the agency of record for MPS Group (later Adecco Group) and its eight business units – including Microsoft Gold Partner and IT security consultants Idea Integration (now Astadia) – for over a decade, Axia Public Relations developed earned media-worthy news pitches and story ideas for targeted industry trade media and general business media outlets.
The pawning industry remains relatively misunderstood by much of the public, but SMART Financial is working to change that perception. This campaign leverages the media to share business stories and build relationships, showcasing SMART Financial’s positive impact on the community. As a result, SMART Financial opened 63 stores in two years and changed the communities’ prior perception of the pawn industry.
Louis Berger (now WSP)
Louis Berger (now WSP), a top federal contractor for infrastructure and development clients, needed help managing a national media campaign to spread awareness of their hurricane relief efforts. This campaign leveraged the media to highlight Louis Berger’s efforts in Puerto Rico. Because of the coverage, Louis Berger earned more than 300 media stories, which gathered over 665 million media impressions and over 7,049 social media shares.
A publicly traded, billion-dollar American discount men's and women's department store chain with 280 stores and 285 employees in 29 states experienced an employee-customer altercation, causing the customer to vent their frustration online, which quickly gained negative attention. This campaign crafted crisis responses to prevent the story from going national and attracting further media attention. As a result, the store implemented new training programs and customer feedback solutions to better serve its consumers.
Dave & Buster’s
Dave & Buster’s, a national entertainment and restaurant chain, sought attention for its first Florida Panhandle location grand opening. Axia developed a PR strategy to generate local media coverage and attract attention for the grand opening. Through these efforts, the Panama City Beach restaurant grossed the second-highest opening-day sales in Dave & Buster’s 31-year history and led to thousands of RSVPs for the VIP grand opening events.
A national mortgage broker's negative online reputation was costing them $20,000 per day in lost sales. This campaign positioned the company as a thought leader, pitched media contacts, and managed the company’s online reputation. Through this campaign, the company earned positive media coverage, awards celebrating the company and its business practices, and changed the public’s perception of them.
Tech Staffing Company
A tech company was struggling to recruit new employees because of its negative online reputation. This campaign leveraged the media to share the company’s success and rapid growth story, creating and promoting positive content on search engines. These efforts created positive media coverage for the company and showcased the company’s unique culture.
Verizon wanted to reinvigorate one of its most staple products and increase its relevance. This campaign provided the product with unique positioning, fresh creative, promotions, and a test marketing campaign that supported their sales representatives. As a result, this campaign exceeded expectations by delivering new insights and presenting scalable solutions for promotional deployment.
Southern Comfort wanted to promote its brand as “the world’s largest outdoor cocktail party.” This campaign secured Southern Comfort’s celebrity chef placement on television, radio, print, and online media, as well as promoted Southern Comfort’s Tailgate Zone event. As a result, the campaign reached more than 432,000 consumers in just two days.
Superior Group of Companies
Superior Group of Companies needed help with its 100-year-old company’s rebranding. This campaign utilized the news and social media to raise awareness of Superior Group of Companies’ name change and rebranding. As a result, the campaign earned 101 news placements with more than 36 million impressions and 700,00 social media impressions.
Josh Railey was leaving a restaurant when he saw a car on fire and, without hesitation, ran to the car and rescued the baby. This campaign helped spread his story to media outlets to millions of people and show SMART Financial’s influence on the community. His story appeared on more than 100 CNN affiliates and 58,000 social media interactions, and earned him recognition as an American Red Cross 2021 Red Cross Hero.
Shoppers World needed expert guidance for its "Undercover Boss" casting and PR services to promote the episode. This campaign pitched local media, created a media advisory, secured news coverage, and managed Shoppers World’s social media during the broadcast. As a result, millions of people throughout the country watched the episode air live and Twitter engagement took off as celebrities tweeted about the brand on social media.
This is one story in the series on Adecco Group. Read story 2 for more.
Adecco Group, a worldwide staffing firm, needed to promote its brand in its local markets as a major player in the staffing industry. This national PR campaign raised corporate awareness and earned target national news coverage for the brand. As a result of the campaign, Adecco received more than eight times its return on investment in news media coverage alone and gained awareness for more than eight specialty staffing divisions.
Brightway Insurance wanted to grow its emerging brand. By researching editorial calendars and pitching media, this multi-year PR campaign helped generate inbound franchisee leads for Brightway Insurance. This campaign helped Brightway Insurance build a strong brand, generate viral media coverage, and create a reputation in business and franchise trade media as a smart franchise investment.
REBOUNDERZ FRANCHISE AND DEVELOPMENT
Fast-growing Rebounderz Franchise and Development, franchiser of Rebounderz Indoor Trampoline Arena, wanted to share its success story with consumers and prospective franchisees. Axia provided account management, crisis communication, media relations, news writing, and media pitching. While working with Axia, in one year, Rebounderz grew from $8 million to $22 million.
Brightway Insurance, a start-up independent insurance agency, wanted to expand its brand locally and nationally. When State Farm exited Florida's home insurance market, this campaign worked to expand Brightway Insurance’s recognition and position its CEO as a thought leader. As a result, this campaign helped position Brightway Insurance as an expert go-to insurance expert, leading to a 300% increase in call volume in two weeks.
It Works! hired Axia to increase its brand and product recognition nationally and globally. Axia developed company and product pitches to promote to top media outlets. More than 900 media outlets ran stories about It Works!, reaching 2.1 billion consumers.
The world's largest IT staffing company hired Axia to build brand awareness. Axia’s team wrote a news release about Modis’ plans to capitalize on the company’s Super Bowl exposure. That news coverage brought in more than 10 times the audience that Modis ever had before hiring Axia.
Fidelity National Information Services Inc. (NYSE: FIS)
Fidelity National Information Services Inc. (FIS), needed help developing its environmental employee sustainability program, GreenLight. This campaign helped the world's largest fintech company develop an employee environmental communications program with marketing tools as well as environmental improvements to the global field offices. As a result, the company saw enterprise-wide success with its GreenLight program.
Rayonier hired Axia for public relations strategy and services for the executive and marketing teams. Axia provided spokesperson training and key message development; internal communications, strategic communications, and action plans for the Nassau County Stewardship District; and communications about organizational design and division restructures, employee training, and professional development opportunities.
Tarmac hired Axia PR to establish and manage positive perception and reception as the young company developed an excavation site. Axia publicized and promoted the good work and economic impact of the company and its operations. Axia carried the message to the public that Tarmac creates jobs and employment opportunities.
FIDELITY NATIONAL FINANCIAL
The world's largest title insurance company, Fidelity National Financial (NYSE: FNF), hired Axia Public Relations to improve its visibility and reputation as a good corporate citizen in its hometown. Axia sought third-party awards, honors, and endorsements for the Fortune 500, $10 billion corporation's regional volunteer and financial contributions. News media coverage from the awards and contributions gave FNF the reputation boost it sought.
Sonray Technologies hired Axia to increase awareness for solar-powered car cooler-ventilators across the United States. Axia pitched the media using news releases, launch video news release, photos, b-roll, and samples. The product reached approximately 75.4 million consumers with an estimated assigned publicity value of more than $3.7 million.
BerganKDV hired Axia to announce its new CEO’s internal promotion. Axia leveraged relationships with national media contacts and accounting industry reporters, as well as editors, producers, and columnists in Minnesota and Iowa where BerganKDV has branch locations. Axia’s campaign earned 1.4 million potential B2B impressions.
BerganKDV wanted to build awareness surrounding a merger deal while also elevating the CEO as an industry thought-leader. Through news media coverage, Axia increased awareness of the company’s presence while it entered new markets via M&A activity. Axia’s PR campaign earned 2.9 million potential impressions for the client.
Sleiman Enterprises leased property from the city of Jacksonville, entered litigation around property maintenance, parking, and accessibility issues. With multiple concerns, Axia recommended to launch LandingFacts.com to provide a communication channel to access information. Reporters often mentioned, linked back to LandingFacts.com spreading our messages further.
THE JACKSONVILLE LANDING
During a video game tournament, a player opened fire, killing two co-players, wounding 10 other participants. Axia provided immediate crisis management for the client, reactively mended the reputation of the iconic Jacksonville landmark. There were 13,404 news media stories covering the incident – only 12 articles mentioned the client.
PIRATES DINNER ADVENTURE
Pirates Dinner Adventure temporarily closed its entertainment center to repair damage from Hurricane Irma. To promote its grand reopening, Axia pitched several news media outlets, offering stories about the company and its new show. Major news outlets ran 14 stories about the reopening, reaching more than 4 million potential customers.
L. Gale Lemerand hired Axia to promote his invention, a touch-free door-opening system for public restrooms. Axia launched a PR campaign to educate consumers and businesses about the product. That news media coverage reached more than five million consumers and decision-makers worldwide.
Blue Cross hired Axia to gain support for its new IT enterprise deployment. Axia created a detailed communications plan and strategy that eased employees, agents, and providers into the new system. The new software’s adoption went smoothly.
IntelligentM hired Axia to reach hospital leaders to spread a solution for this critical health care issue: hand washing. Axia launched a media awareness campaign directed at industry trade outlets. Axia earned the company national coverage almost instantly.
BEWELL HEALTH - DR. HANA’S NASOPURE
BeWell Health hired Axia to increase brand awareness and sales of its new product, Dr. Hana’s Nasopure. Axia pitched to news media outlets nationally. The campaign earned media coverage in outlets like Health, Good Housekeeping, and The Wall Street Journal, and helped boost sales to a reported $500,000 annually.
Thermscrub hired Axia to get national attention for its product, an innovative medical personnel uniform. Axia pitched the product to health care employees and industry news media. Thermscrub earned 36.7 million impressions in 45 days.
NIP ENERGY DIP
Lee Lewis hired Axia to educate consumers about NiP Energy Dip as a tobacco-free alternative to traditional chewing dip. Axia ran an effective PR campaign, gaining media exposure and helping attract retailers that would carry the product. Sales increased by approximately 40% during the campaign.
AVIANNE & CO. JEWELERS
Avianne & Co. hired Axia to strengthen its reputation as a custom jeweler and increase online sales. Axia developed relationships with top jewelry industry and trade publications and pitched stories about the pieces the company creates for celebrities. Axia secured more than 560 articles, totaling more than 680 million consumer impressions.
THE BLUE FOUNDATION
The Blue Foundation hired Axia to help it achieve more recognition for its worthy work. Axia initiated a statewide PR campaign, prepared investor presentations, and managed events. Every event produced excellent news media coverage positioning The Blue Foundation in the hearts and minds of Floridians.
ANNE CAIN GOLF ACADEMY
Anne Cain Golf Academy hired Axia to promote the academy’s new graphic system. Axia pitched the product to regional and national news media. Axia’s news media coverage included all local TV news and sports shows and magazines, among others.
THE BOUGAINVILLEA CLINIQUE
The Bougainvillea Clinique, a cosmetic surgery and medical spa center, hired the Axia PR team to earn recognition for its founder and his innovative new surgery technique. Axia launched a PR campaign positioning the surgeon as a thought-leader in his industry. Axia’s work helped the clinic reach 680 million consumers.
CENTER FOR REPRODUCTIVE MEDICINE
The Center for Reproductive Medicine hired Axia to achieve greater awareness for its unique qualifications and high success rates. Axia developed a three-pronged PR plan, including a social media campaign, speaking engagements, and exposure in the news. CRM saw a 26% increase in web traffic within the first 90 days.
Tappocity hired Axia for effective public relations to help the brand launch. Axia initiated a campaign introducing Tappocity to important audiences and critical resources. Two days into the campaign, Axia landed Tappocity coverage in a top e-commerce publication.
Pragmatic Works, a fast-growing, privately-held database analytics and business intelligence technology company, reached out to Axia Public Relations via client referral to help promote its corporate social responsibility program, Pragmatic Works Foundation.
Secure-Res hired Axia to rebrand the company as it was growing and expanding its product and service offerings. Axia implemented a product launch and renamed the company Vizergy. Vizergy attracted 93,000 unique website visitors within 24 hours of a media tour.
Money Pages hired Axia to build its brand and reputation prior to franchising nationwide. Axia lead a PR campaign and worked with news outlets on earned media. Such media coverage built the credibility the company needed to position itself as a thought-leader in the publishing, direct mail, and advertising industries.
BUBBLES DRY CLEANERS
Bubbles hired Axia to help brand the soon-to-be-launched dry cleaning franchise. Axia created a complete corporate identity package, store-front and interior logo signage, direct-response mailers, print ads, and more. With Axia, the franchise successfully launched seven stores in its first few months.
A1A SOLAR CONTRACTING
When A1A Solar announced it was installing Florida’s largest private rooftop solar array, it hired Axia to handle all media relations. Axia developed a news release that it pitched to media outlets. Axia earned A1A Solar Contracting eight news articles and corresponding social media mentions.
As fast-growing Reichard Staffing and RDW Professional Staffing merged with Jacksonville’s Alluvion Staffing, executives knew they needed to find a PR agency partner that could successfully share the news of the merger with the media and through external communications.
Incepture, a specialized staffing agency with a vision of providing top talent and service excellence for clients, sought to expand its comprehensive suite of staffing, consulting and managed solutions to targeted markets on the East Coast.
This is one story in the series on Adecco Group. Read story 1 for more.
Adecco Group wanted to boost awareness of its legal staffing unit, Special Counsel, one of the largest legal staffing companies in America. This campaign helped establish the company spokespersons as subject matter experts on legal trends, staffing, and employment. As a result, Special Counsel earned media coverage from a variety of outlets and increased their public awareness.
LAW OFFICES OF RANDY REEP
Randy Reep hired Axia to help spread the word about his personal injury and criminal defense law firm. Axia designed a campaign to increase Reep’s stature in the community. Reep’s practice flourished thanks to the news media coverage.
Long-term Axia client Brightway Insurance referred GrayRobinson, one of the most reputable corporate Florida law firms, to Axia Public Relations to get the word out about the firm’s expansion throughout Florida. Axia implemented a detailed public relations campaign and conducted media interview training and developed key messages and article submissions to regional and state news outlets.
THE LAW OFFICES OF DON PHUMPHREY, JR
The Law Offices of Don Pumphrey, Jr. were referred to Axia Public Relations by trusted colleagues during a time of growth and change in the organization. To meet the expanding company’s needs, Axia crafted a new corporate identity package that included a logo, a tagline, stationery and a direct-marketing lead generation program targeted toward recently arrested citizens.
TAX DEFENSE NETWORK
Tax Defense Network hired Axia for a PR campaign to generate publicity for its tax debt resolution services. Axia positioned Tax Defense Network as a national expert on tax-related issues. This earned news coverage boosted sales and the company’s credibility.
WASHINGTON ACCOUNTING SERVICES
Washington Accounting Services hired Axia to increase awareness of the tax and accounting company and to build its founders’ personal and professional brand. Axia created a successful media relations campaign and speaker’s bureau. High-profile publications featured the company and its background a few months later.
STONEWOOD GRILL AND TAVERN
Stonewood Grill & Tavern hired Axia to reactivate and grow its consumer base. Axia launched a six-month program that consisted of a social media campaign and news media coverage. Company-wide sales increased about 15%.
CHRISTINI’S RISTORANTE ITALIANO
Christini’s Ristorante Italiano hired Axia to boost awareness among consumers. Axia implemented a media relations and social media engagement campaign.The restaurant’s social media presence grew immensely due to this news media coverage, giving the restaurant the attention it deserves.
Allegiance Development hired Axia to ensure that its new waterfront project secured five contracts and two reservations. Axia created and implemented a regional and national campaign. The developer received six contracts for purchase and four reservations.
Service America hired Axia for reputation management and crisis management services. Axia launched an outreach and social media campaign and managed customer reviews. Axia improved the public’s perception of the company by leveraging earned media, blogging, and social media strategies.
THEME PARK CONNECTION
With goals of increasing awareness for its brand and traffic to its website, Theme Park Connection hired Axia PR. Axia developed a media relations plan which it implemented for 30 days. Those efforts generated more than 200 news stories which added up to $8 million worth of earned media coverage.
Brightway Insurance, a start-up independent insurance agency, wanted to grow its brand. This campaign helped to build Brightway’s brand recognition and positioned its CEO as a thought leader in the industry. As a result, news coverage, including a Kiplinger's Personal Finance article featuring Brightway Insurance as one of the top eight franchise opportunities in America, helped the company became a thought leader in the franchise and insurance industries.
FOUNDATION FINANCIAL GROUP
Foundation Financial Group hired Axia PR to help it gain nationwide exposure. Axia’s PR campaign earned media coverage for the company's accomplishments and highlighted its fast growth. Axia helped Foundation Financial Group increase its visibility locally, regionally and nationally, which, in turn, increased the company’s ability to grow revenue and expand by entering new geographic markets and adding additional financial service exponentially.
Atlantic Investments hired Axia PR to generate buzz for Avanti, its new high-end condominium complex. Axia pitched to media outlets and developed a marketing strategy powered by guerilla advertising and direct mail. Subsequently, buyers signed 120 contracts (meaning that more than 50% of the property was sold) within a week.
AMELIA ISLAND BOOK FESTIVAL
The Amelia Island Book Festival hired Axia PR to quickly promote the event both locally and nationally and to increase attendance. The PR firm launched a PR campaign that earned national media coverage. Axia helped increase the event’s ticket sales by 73% and increased overnight stays and corresponding tourism tax by 57%.
THE FLORIDA HOUSE
The Florida House hired Axia to promote its upcoming 150th anniversary. To increase first-time and repeat bookings, Axia launched a PR campaign targeted at reporters who cover travel and tourism, earning front-page coverage in the business section of The Florida Times-Union as well as feature spots in other media outlets.
COMPASS GROUP/POSEIDON HOTEL VENTURES
Compass Group and Poseidon Hotel Ventures hired Axia to educate the local community and gain public approval for a proposed SpringHill Suites by Marriott hotel in New Smyrna Beach. Axia communicated the hotel’s positive economic impact to regional media. With Axia’s help, the proposed plans were able to move forward.
MARINE INDUSTRY ASSOCIATION OF NORTHEAST FLORIDA
Seeking to increase attendance and generate more revenue from its St. Augustine Boat Show, the Marine Industry Association of Northeast Florida hired Axia Public Relations. During the campaign, Axia implemented an integrated marketing plan which included print ads, billboards, news releases/media coverage, electronic billboards, event program content, electronic ads and a website to publicize the boat show.
Turfgrass America, a leading national provider of greens grass to golf courses, selected Axia Public Relations to help market its new MiniVerde putting surface, which not only ranked first nationally in ultra-dwarf bermuda grass, but The Players also debuted it in its PGA Tour tournament. With a small budget and a timeframe tighter than the Sawgrass fairways, Axia earned the equivalent of more than $63,000 in advertising dollars in just 30 days.
Octagon, the world’s largest sports marketing firm, selected Axia Public Relations to find a new sponsor its Women’s Tennis Association event in Northeast Florida. In order to gain the expsoure Octagon needed to spread the news of this unique opportunity, Axia reached out to Sports Illustrated and USA Today along with many other news outlets. By the end of its campaign, Axia gained more than a half-million dollars in earned media coverage that generated the leads required to secure a new title sponsor.
Erchonia hired Axia to build awareness for its new low-level laser medical treatment. Axia developed a campaign to reach industry professionals. The campaign earned more than 141 million media impressions via 80 earned media articles.
At the recommendation of a delighted client, the CEO of a Fortune 5000 global company and incoming board chair, Jacksonville University received $10,000 matching funds from that chairman's company to launch an image campaign to improve the local public perception of Jacksonville University.
NASSAU COUNTY ECONOMIC DEVELOPMENT BOARD
The Nassau County Economic Development Board hired Axia Public Relations to design a new business-to-business website for its organization. Axia generated a site that was easy to navigate and utilized the right technology while keeping load times fast and employing key visuals and engaging copy that drew the attention of visitors.
JAX FEDERAL CREDIT UNION
Jax Federal Credit Union hired Axia to generate media exposure to promote its transition to a community credit union. Axia wrote news releases, leveraged current media contacts, and publicized JFCU’s first building purchase. The end result was positive news media coverage in multiple publications.
COMMUNITY FIRST CREDIT UNION
Already an Axia Public Relations client, Community First Credit Union, with a goal of capturing additional members by launching an innovative rewards-based checking product, turned to Axia for additional services. Axia created two brand-response television spots that drove up membership and enrollment in the C1 Advantage Checking program. The result included 746 new members, 387 new accounts from current members and 3,118 converted accounts from current members.
When Synovus combined its Commercial Lending and Asset Based Lending business units to become Synovus Capital Finance, it needed new collateral materials to launch the new division and engage employees and customers.
FIRST COAST COMMUNITY BANK
First Coast Community Bank chose Axia Public Relations to raise awareness of a new high-yield account. Axia delivered with a comprehensive integrated campaign that netted millions of dollars in new deposits.
FIRST COAST COMMUNITY BANK
First Coast Community Bank, a provider of Synovus Financial Services in the north Florida market, chose Axia Public Relations to help it gain greater penetration in Small Business Administration (SBA) loans.
It Works! hired Axia to promote a multi-million dollar island sale. Axia pitched contacts and outlets that had previously covered Little Bokeelia Island. Axia’s outreach efforts secured more than 100 articles about the island’s purchase.
MillerCoors sought out Axia PR to raise public awareness of Miller Lite’s new Vortex bottle and ultimately increase its summer sales. Axia created publicity leveraging the power of local media, a celebrity, and a charity. Axia returned MillerCoors’ investment more than 10 times with positive news and social media coverage.
ANNANDALE MILLWORK/ALLIED SYSTEMS
Annandale Millwork/Allied Systems hired Axia to develop a new and improved brand presentation nationwide. Axia developed multiple PR programs and designed and managed a new website for the company. Axia’s new materials were directly responsible for five new contracts with national home builders.
Operation Skate is dedicated to the vision of providing a city and county supported and supervised park for skateboarders, rollerbladers and BMX bicyclists. As a former youth skateboarder and Fernandina Beach native, Axia’s founder, Jason Mudd, was thoroughly stoked to get involved.
In a hot real estate market, condos in Florida sell like sunscreen. Consider the experience of Amelia Island’s new residential condominium, Cape Sound. During a 24 month period, more than 50 percent of the units in the first phase sold. Then, as the real estate market cooled, Allegiance Development began to feel the pinch.
Advance Rehabilitation specializes in physical, occupational and speech therapies, on-field athletic training and sports medicine. Prior to working with Axia, the chain had no unified brand identity across the 20 markets it served. To meet this challenge, Axia developed a Web site and a brand identity system for Advance Rehabilitation, including letterhead, envelopes, business cards, referral pads and more. The new materials help raise awareness for the growing company.
RICK KEFFER DODGE CHRYSLER JEEP
After eight successful years in business, Rick Keffer Dodge Chrysler Jeep wanted to maximize repeat sales from prior customers. To achieve that goal, the AXIA team created a quarterly “Keffer Club” newsletter for the 4,000 customers who had purchased a new or used vehicle from the dealership in the past five years. This focused strategy resulted in a record-high sales figures for the following two quarters, exceeding monthly sales goals set by the Chrysler Corporation.
Estrella Engineering hired to Axia for help in increasing its revenue. Axia developed a targeted direct-response program and PR campaign earning media coverage from target news outlets. Many years later, the firm still sees increased revenue and exposure resulting from those efforts.