<img height="1" width="1" src="https://www.facebook.com/tr?id=272494640759635&amp;ev=PageView &amp;noscript=1">

Case Studies – Can your PR agency do this?

Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.

Increasing visibility for national staffing firm

ADECCO GROUP                                                                                                                                                                                                   


This is one story in our series on Adecco Group. Read story 2 for more.


Adecco hired Axia to help promote its brand in its local markets as a major player in the staffing industry. Axia created a national PR campaign, raising corporate awareness and earning target national news coverage. Adecco received more than eight times its return on investment in news media coverage alone.

PR firm’s single pitch leads to national coverage, new franchisee locations for insurance franchisor

BRIGHTWAY INSURANCE                                                                                                                                                                                                   


This is one story in our series on Brightway Insurance. Read story 1 and story 2 for more.

Brightway Insurance wanted to grow its emerging brand. Axia's multiyear PR campaign helped generate inbound franchisee leads for Brightway by researching editorial calendars and pitching media. The total estimated return on investment from media coverage exceeded $350,000 and one particular pitch and story generated 38 new documented franchise leads.

PR firm increases Brightway Insurance's call volume by 300 percent

BRIGHTWAY INSURANCE                                                                                                                                                                                                   


This is one story in our series on Brightway Insurance. Read story 1 and story 3 for more.

Brightway Insurance wanted to grow its brand. Axia’s plan for the startup began with a local campaign to build Brightway’s brand recognition and position its CEO as a thought-leader. Axia earned coverage in outlets like Entrepreneur, leading to more than a five-time return on investment based on media exposure alone.

Earned media promotes CEO’s promotion


BerganKDV hired Axia to announce its new CEO’s internal promotion. Axia leveraged relationships with national media contacts and accounting industry reporters, as well as editors, producers, and columnists in Minnesota and Iowa where BerganKDV has branch locations. Axia’s campaign earned 1.4 million potential B2B impressions.

Axia positions Special Counsel as legal staffing “subject matter experts”

SPECIAL COUNSEL                                                                                                                                                                                                   


This is one story in our series on Adecco Group. Read story 1 for more.


When Adecco Group (ADEN:VTX), formerly MPS Group (NYSE: MPS), wanted to boost awareness of its legal staffing unit, Special Counsel, the largest legal staffing company in America, it called Axia Public Relations. Axia helped establish company spokespersons as “subject matter experts” on legal trends, staffing and employment.

PR Agency shares Florida Law Firm's Expansion



Long-term Axia client Brightway Insurance referred GrayRobinson, one of the most reputable corporate Florida law firms, to Axia Public Relations to get the word out about the firm’s expansion throughout Florida. Axia implemented a detailed public relations campaign and conducted media interview training and developed key messages and article submissions to regional and state news outlets.