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Case Studies – Can your PR agency do this?

Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.

Positioning cybersecurity, application development, and business intelligence experts

Idea Integration/Astadia

As the agency of record for MPS Group (later Adecco Group) and its eight business units – including Microsoft Gold Partner and IT security consultants Idea Integration (now Astadia) – for over a decade, Axia Public Relations developed earned media-worthy news pitches and story ideas for targeted industry trade media and general business media outlets. 

Increasing visibility for national staffing firm

Adecco Group


This is one story in the series on Adecco Group. Read story 2 for more.




Adecco Group, a worldwide staffing firm, needed to promote its brand in its local markets as a major player in the staffing industry. This national PR campaign raised corporate awareness and earned target national news coverage for the brand. As a result of the campaign, Adecco received more than eight times its return on investment in news media coverage alone and gained awareness for more than eight specialty staffing divisions.

Earned media promotes CEO’s promotion


BerganKDV hired Axia to announce its new CEO’s internal promotion. Axia leveraged relationships with national media contacts and accounting industry reporters, as well as editors, producers, and columnists in Minnesota and Iowa where BerganKDV has branch locations. Axia’s campaign earned 1.4 million potential B2B impressions.

Positioning Special Counsel as legal staffing “subject matter experts”

Special Counsel                                                                                                       


This is one story in the series on Adecco Group. Read story 1 for more.


Adecco Group wanted to boost awareness of its legal staffing unit, Special Counsel, one of the largest legal staffing companies in America. This campaign helped establish the company spokespersons as subject matter experts on legal trends, staffing, and employment. As a result, Special Counsel earned media coverage from a variety of outlets and increased their public awareness.

PR Agency shares Florida Law Firm's Expansion



Long-term Axia client Brightway Insurance referred GrayRobinson, one of the most reputable corporate Florida law firms, to Axia Public Relations to get the word out about the firm’s expansion throughout Florida. Axia implemented a detailed public relations campaign and conducted media interview training and developed key messages and article submissions to regional and state news outlets.