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Case Studies – Can your PR agency do this?

America’s most admired and fastest-growing brands turn to Axia, one of Forbes’ Best PR Agencies in America. Companies like yours select Axia to share their stories through the news, social media, and online.


These success stories demonstrate the power of public relations to create visibility, trust, consideration, and decisions for brands, products, services, and experts. Because each business challenge is unique, we develop custom public relations strategies, tactics, and measurement programs for every client and campaign – and the results speak for themselves.

Developing a crisis email response and consulting on cybersecurity practices

Consumer packaged goods

 

When a consumer packaged goods company experienced a cybersecurity crisis event, within one hour, their public relations agency of record helped the client solve the issues and created a corporate communication response to the impacted consumers and suppliers who received the phishing email.

Positioning cybersecurity, application development, and business intelligence experts

Idea Integration/Astadia


As the agency of record for MPS Group (later Adecco Group) and its eight business units – including Microsoft Gold Partner and IT security consultants Idea Integration (now Astadia) – for over a decade, Axia Public Relations developed earned media-worthy news pitches and story ideas for targeted industry trade media and general business media outlets. 

Earned media promotes CEO’s promotion

BERGANKDV


BerganKDV hired Axia to announce its new CEO’s internal promotion. Axia leveraged relationships with national media contacts and accounting industry reporters, as well as editors, producers, and columnists in Minnesota and Iowa where BerganKDV has branch locations. Axia’s campaign earned 1.4 million potential B2B impressions.

Positioning Special Counsel as legal staffing “subject matter experts”

Special Counsel                                                                                                       

 

This is one story in the series on Adecco Group. Read story 1 for more.

       

Adecco Group wanted to boost awareness of its legal staffing unit, Special Counsel, one of the largest legal staffing companies in America. This campaign helped establish the company spokespersons as subject matter experts on legal trends, staffing, and employment. As a result, Special Counsel earned media coverage from a variety of outlets and increased their public awareness.

PR Agency shares Florida Law Firm's Expansion

GRAYROBINSON                                                                                                                                                                                                   

                                 

Long-term Axia client Brightway Insurance referred GrayRobinson, one of the most reputable corporate Florida law firms, to Axia Public Relations to get the word out about the firm’s expansion throughout Florida. Axia implemented a detailed public relations campaign and conducted media interview training and developed key messages and article submissions to regional and state news outlets.