SPECIAL COUNSEL
This is one story in our series on Adecco Group. Read story 1 for more.
When Adecco Group (ADEN:VTX), formerly MPS Group (NYSE: MPS), wanted to boost awareness of its legal staffing unit, Special Counsel, the largest legal staffing company in America, it called Axia Public Relations. Axia helped establish company spokespersons as “subject matter experts” on legal trends, staffing and employment.
IDEAS
Formerly MPS Group, Adecco Group, wanted to boost awareness of its legal staffing unit Special Counsel, the largest legal staffing company in America, they called Axia Public Relations, their PR agency of record.
RELATIONSHIPS
As public-relations experts, the Axia team knew that the best way to create exposure was to establish company spokespersons as “subject matter experts” on legal trends, staffing and employment. Axia contacted influential reporters who covered the industry and reviewed editorial calendars, presenting editors with timely and relevant story ideas.
RESULTS
The result was significant earned media coverage for Special Counsel, including Small Firm Business, American Lawyer Magazine, Legal Secretary Today, Law Office Computing, National Law Review, Corporate Counsel, National Law Journal, Washington Business Journal, Washington Times, Metropolitan Corporate Counsel, Financial News and Daily Record, Jacksonville (Florida) Lawyer Magazine, Legal Times among others.
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