Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide earned media, shared media, and owned media services for regional and national companies in a variety of industries – and the results speak for themselves.
Louis Berger is a top federal contractor, helping infrastructure and development clients solve their most complex challenges. Louis Berger aided in Puerto Rico’s redevelopment after Hurricane Maria, delivering more than 300 power generators to the island. Axia earned Louis Berger more than 665 million media impressions about their recovery efforts.
A publicly traded retail store had an employee and customer altercation, causing the customer to vent her frustration online, which quickly gained negative attention. The retailer reached out to Axia's PR team, who crafted crisis responses for the retailer. Axia’s quick response prevented the news story from going national and from attracting attention from media.
Dave & Buster’s, an entertainment and restaurant chain, wanted to gain public attention of the opening of its first location in the Florida Panhandle. Axia developed a PR plan to generate local media coverage, provided comprehensive PR counsel and services. Axia earned 1.5 million impressions in 90 days, representing more than $382,000 in earned media coverage.
A national mortgage broker's negative online reputation was costing it $20,000/day in documented lost sales. Axia pitched industry contacts, positioning the company as a thought-leader, offering experts available to speak as sources for articles. The total value of the 3,903 articles Axia generated increased positive media, which helped increase revenue by 1,200 percent.
Verizon wanted to reinvigorate one their product's relevance. Axia provided unique positioning with fresh creative, promotions, and a test marketing campaign that supported its sales representatives. Axia exceeded Verizon divisional senior management expectations by delivering new insights and presenting several creative and scalable solutions for promotional deployment.
Superior Group of Companies hired Axia to help with their 100-year-old company’s rebranding. Axia utilized earned and shared media to raise awareness of SGC's name change and rebranding. Axia earned 101 news placements, reaching more than 36 million impressions and 700K social media impressions.
When worldwide staffing firm conglomerate Adecco Group (ADEN:VTX), formerly MPS Group (NYSE: MPS), selected its public relations agency of record, it chose Axia Public Relations, based on the firm's reputation and enthusiasm. For more than a decade, Axia has delivered outstanding PR results for Adecco, including increasing awareness, understanding, trust, and consideration for more than eight...
Brightway Insurance wanted to grow their emerging brand. Axia's multiyear PR campaign helped generate inbound franchisee leads for Brightway by researching editorial calendars and pitching media. The total estimated return on investment from media coverage exceeded $350,000 and this particular pitch and story generated 38 new and documented franchise leads.
Brightway Insurance wanted to grow their emerging brand. Axia’s plan for the startup began with a local campaign focused on building Brightway’s brand recognition and positioning their CEO as a thought-leader. Axia earned coverage in outlets like Entrepreneur and Fox Business, leading to more than a five-time return on investment based on media exposure alone.
Modis, the flagship brand of the Fortune 1000 international staffing company MPS Group, now Adecco Group North America, leveraged its public relations agency of record, Axia Public Relations, for help with building brand awareness for the global staffing firm during the Super Bowl in Jacksonville, Florida. During the campaign, Axia delivered interviews and coverage of the company and its...