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Case Studies - We've got this!

PR firm repairs client's image, revenue increases by 1,200 percent

Posted by Axia Public Relations

A national mortgage broker's negative online reputation was costing them them $20,000 per day in "documented lost sales." They called on PR firms to fix their image and turn around the company's reputation.

 

Within 24 months, the national mortgage company saw big results:

  • a 1,200-percent increase in annual revenue
  • positive earned media coverage (3,903 articles generated)
  • 20 awards celebrating the company and its business practices
  • and a complete reversal in public perception from negative to positive.
All this came from removing seven negatives from page 1 and 2 of Google search engine page rankings, and the company enjoying a completely clean SEPR on the first six pages.

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Topics: Media Relations, Reputation Management, Most Popular Case Studies, National, Social NetWork, Thought Leadership, Financial Services, Awards, Crisis Communications, Spokesperson Training, B2C, Insurance, Mortgage, Taxes, accounting/taxes, Consumer Services, Digital PR, Featured, SEO, Social Media, NewsBureau, MediaMaster, Retail, Professional Services, Jacksonville, medium companies, Large Companies, private companies, Real Estate, Avalon

From backwoods to high-rises and 50 year anniversaries, Axia supports international forest products company

Posted by Jason Mudd

rayonier Since 2004, Axia Public Relations has provided misc. public relations strategy and services to the executive and marketing communications teams at Rayonier. Our work includes public relations; building community support, providing media relations, spokesperson training and key message development for its real estate development and Southeast Forestry Resources division; internal communications for employees, including corporate executive and administration staff in towers and office parks, as well as for forestry staff in the woods and factory workers in the paper mill; writing a 50th anniversary publication for its employees and neighbors in Jesup, Georgia; providing strategic communications and action plans for the Nassau County Stewardship District, including its new community, Wildlight; and communicating and promoting organizational design and division restructures, employee training and professional development programs and opportunities.

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Topics: Most Popular Case Studies, National, Spokesperson Training, product launch, Large Companies, B2B, Public Companies, Real Estate, Forestry, Manufacturing, Agriculture, Mining

PR firm helps Fortune 500 company relate to its community

Posted by Jason Mudd

fidelityFidelity National Financial (NYSE:FNF) is a leading provider of title insurance, specialty insurance and claims management services. The company is one of the largest and most respected providers of title insurance and escrow in the world. Despite being well-known nationally and even worldwide, many Jacksonville citizens were unaware of this large, global corporation headquartered – and employing hundreds – in their own backyard.

Fidelity National Financial sought to improve its presence and reputation as a good corporate citizen in the Jacksonville, Florida, market through increased community awareness. Despite being a publicly traded Fortune 500 company, Fidelity National Financial is relatively quiet and had never sought media attention. However, the company is a great supporter of the Northeast Florida community and desired to be locally recognized as such.

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Topics: Media Relations, Most Popular Case Studies, National, Thought Leadership, Financial Services, Professional Services, Awards, Large Companies, B2C, Insurance, Real Estate, Public Companies

Announcing the Sunshine State’s largest rooftop solar array

Posted by Axia Public Relations

A Florida-based reisdental solar contractor had gained a contract to install the largest solar array in the state. To help with media relations, they turned to Axia Public Relations to get the word out on their project. This gained the company over one million impressions for the company and their project.

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Topics: Engineering, B2C, Florida, Small Companies, Construction, High Tech, green tech, Events, Consumer Goods, Real Estate, B2B, private companies, medium companies, Large Companies, Local PR, Jacksonville, Technology, NewsBureau, News Release, Press Release, Media Relations

PR Firm delivers star clients for engineering firm

Posted by Jason Mudd

A PR firm with a conflict referred Estrella Engineering, a mechanical engineering firm, to Axia Public Relations for help in increasing its revenue. Axia developed a targeted direct-response program throughout the southeast United States to reach the top prospective clients. By positioning the professionals at Estrella as “subject-matter experts,” Axia earned media coverage in industry and target geographic news outlets, including a half-page, full-color profile of Larry Estrella in The Florida Times-Union, the prominent daily newspaper serving its target geographic market, and other business and industry news stories detailing the firm’s projects.

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Topics: Media Relations, Professional Services, Small Companies, private companies, B2B, Engineering, Construction, Jacksonville, mechanical engineering, Local PR, Website, Real Estate, NewsBureau, Regional

Axia helps development secure more contracts

Posted by Jason Mudd

A national slowdown in real estate sales, coupled with an oversupply of luxury condominiums in the northern Florida market, resulted in many delayed and postponed projects. Allegiance Development hired Axia Public Relations to ensure that its new 48-unit waterfront project secured five contracts and two reservations by early June.

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Topics: Media Relations, Consumer Goods, medium companies, private companies, Real Estate, Florida, B2C

Media Relations for Haunted Mansion Garners News Coverage Worth $8 Million

Posted by Axia Public Relations

Theme Park Connection selected Axia Public Relations to provide public relations counsel and services for the sale of a unique home: a replica of Disneyland’s Haunted Mansion. With goals of increasing awareness for its brand and traffic to its website, along with brand-building and increasing foot traffic to its Winter Garden, Fla. retail store, Axia developed a media relations plan which was implemented for just 30 days. Axia’s public relations approach included pitching newsroom contacts, TV morning news shows and the news media in relevant geographic markets across the nation. During the October campaign, Axia generated more than 200 news stories which added up to $8 million worth of earned media coverage for the home listed at $873,000.

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Topics: Media Relations, National, Consumer Goods, medium companies, private companies, Orlando, Real Estate, B2C

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