Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.
A national mortgage broker's negative online reputation was costing them $20,000 per day in lost sales. This campaign positioned the company as a thought leader, pitched media contacts, and managed the company’s online reputation. Through this campaign, the company earned positive earned media coverage, awards celebrating the company and its business practices, and changed the public’s perception of them.
Rayonier hired Axia for public relations strategy and services for the executive and marketing teams. Axia provided spokesperson training and key message development; internal communications, strategic communications, and action plans for the Nassau County Stewardship District; and communications about organizational design and division restructures, employee training, and professional development opportunities.
Tarmac hired Axia PR to establish and manage positive perception and reception as the young company developed an excavation site. Axia publicized and promoted the good work and economic impact of the company and its operations. Axia carried the message to the public that Tarmac creates jobs and employment opportunities.
FIDELITY NATIONAL FINANCIAL
The world's largest title insurance company, Fidelity National Financial (NYSE: FNF), hired Axia Public Relations to improve its visibility and reputation as a good corporate citizen in its hometown. Axia sought third-party awards, honors, and endorsements for the Fortune 500, $10 billion corporation's regional volunteer and financial contributions. News media coverage from the awards and contributions gave FNF the reputation boost it sought.
A1A SOLAR CONTRACTING
When A1A Solar announced it was installing Florida’s largest private rooftop solar array, it hired Axia to handle all media relations. Axia developed a news release that it pitched to media outlets. Axia earned A1A Solar Contracting eight news articles and corresponding social media mentions.
Allegiance Development hired Axia to ensure that its new waterfront project secured five contracts and two reservations. Axia created and implemented a regional and national campaign. The developer received six contracts for purchase and four reservations.
Service America hired Axia for reputation management and crisis management services. Axia launched an outreach and social media campaign and managed customer reviews. Axia improved the public’s perception of the company by leveraging earned media, blogging, and social media strategies.
THEME PARK CONNECTION
With goals of increasing awareness for its brand and traffic to its website, Theme Park Connection hired Axia PR. Axia developed a media relations plan which it implemented for 30 days. Those efforts generated more than 200 news stories which added up to $8 million worth of earned media coverage.
Atlantic Investments hired Axia PR to generate buzz for Avanti, its new high-end condominium complex. Axia pitched to media outlets and developed a marketing strategy powered by guerilla advertising and direct mail. Subsequently, buyers signed 120 contracts (meaning that more than 50% of the property was sold) within a week.
It Works! hired Axia to promote a multi-million dollar island sale. Axia pitched contacts and outlets that had previously covered Little Bokeelia Island. Axia’s outreach efforts secured more than 100 articles about the island’s purchase.