Fidelity National Financial (FNF) hired Axia to improve its presence and reputation as a good corporate citizen in the Jacksonville market. Axia seeked third-party awards, honors, accolades, and endorsements for FNF’s various volunteer and financial contributions in Northeast Florida. The earned media coverage of the awards and contributions gave FNF the reputation they were looking for.
Fidelity National Financial (NYSE: FNF) is a leading provider of title insurance, specialty insurance, and claims management services. The company is one of the largest and most respected providers of title insurance and escrow in the world. Despite being well-known nationally and even worldwide, many Jacksonville citizens were unaware of this large, global corporation headquartered – and employing hundreds – in their own backyard.
Fidelity National Financial sought to improve its presence and reputation as a good corporate citizen in the Jacksonville, Florida, market through increased community awareness. Despite being a publicly traded Fortune 500 company, Fidelity National Financial is relatively quiet and had never sought media attention. However, the company is a great supporter of the northeast Florida community and desired to be locally recognized as such.
Fidelity National Financial wanted Jacksonville citizens to:
See the company in the right places
Think of it as a good corporate citizen and great community partner
Be glad to have Fidelity National Financial as part of the Jacksonville community
Axia accomplished this by:
Appropriately sharing Fidelity National Financial’s financial and volunteer contributions in northeast Florida
Seeking third-party awards, honors, accolades, and endorsements (such as “Florida’s Best Places to Work,” “Best Places to Work in Northeast Florida,” “Companies with Heart,” “Fortune’s Best Companies to Work For,” and other awards, including those recognizing individual employees and company management, etc.) for Fidelity National Financial’s various contributions to Jacksonville
Earning positive media coverage for these awards as well as for Fidelity National Financial’s financial and volunteer contributions to the community and for its good corporate citizenship
Today, Fidelity National Financial continues to be a well-performing company and enjoys further and ongoing engagement from its employees and community.
To learn how we can help your financial services company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).