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Positioning Fortune 500 company as a good corporate citizen

Posted by Jason Mudd

Fidelity National Financial                                                                                                                                                                                                   

The world's largest title insurance company, Fidelity National Financial (NYSE: FNF), needed to improve its visibility and reputation as a good corporate citizen in its hometown. Axia sought third-party awards, honors, and endorsements for the Fortune 500, $10 billion corporation's regional volunteer and financial contributions. News media coverage from the awards and contributions gave FNF the reputation boost it sought.



The business challenge

Fidelity National Financial is a leading provider of title insurance, specialty insurance, and claims management services. The company is one of the largest and most respected providers of title insurance and escrow in the world. Despite being a $10 billion company and well-known both nationally and worldwide, many local and regional residents were unaware of this large, global corporation headquartered – and employing hundreds – in their own backyard.


Fidelity National Financial sought to improve its presence and reputation as a good corporate citizen in the Jacksonville, Florida market through increased community awareness. Despite being a publicly traded Fortune 500 company, Fidelity National Financial was relatively quiet and had never sought media attention. However, the company is a great supporter of the northeast Florida community and desired to be locally recognized as such.


The solution

Fidelity National Financial wanted Jacksonville citizens to:

  1. See the company in the right places.

  2. Think of it as a good corporate citizen and great community partner.

  3. Be glad to have Fidelity National Financial as part of the Jacksonville community.

Based on these goals, Axia set out to:

  • Article - Axia PR Client FNF Featured in Business Journal

    Appropriately share Fidelity National Financial’s financial and volunteer contributions in northeast Florida.

  • Seek third-party awards, honors, accolades, and endorsements (i.e. “Florida’s Best Places to Work,” “Best Places to Work in Northeast Florida,” “Companies with Heart,” “Fortune’s Best Companies to Work For,” and other awards, including those recognizing individual employees and company management) for Fidelity National Financial’s various contributions to Jacksonville.

  • Earn positive media coverage for these awards as well as for Fidelity National Financial’s financial and volunteer contributions to the community and for its good corporate citizenship.

The results

Today, Fidelity National Financial continues to be a well-performing, publicly traded, billion-dollar global company and enjoys further and ongoing engagement from its employees and community.



To learn how we can help your financial services company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).


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Topics: media relations, most popular case studies, insurance, thought leadership, financial services, professional services, awards, public companies, large companies, real estate, B2C, Undercover Boss, mortgage

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