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Case Studies – Can your PR agency do this?

Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.

PR firm’s single pitch leads to national coverage, new franchisee locations for insurance franchisor

BRIGHTWAY INSURANCE                                                                                                                                                                                                   


This is one story in our series on Brightway Insurance. Read story 1 and story 2 for more.

Brightway Insurance wanted to grow its emerging brand. Axia's multiyear PR campaign helped generate inbound franchisee leads for Brightway by researching editorial calendars and pitching media. The total estimated return on investment from media coverage exceeded $350,000 and one particular pitch and story generated 38 new documented franchise leads.