Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide earned media, shared media, and owned media services for regional and national companies in a variety of industries – and the results speak for themselves.
Pirates Dinner Adventure temporarily closed its entertainment center to repair damage from Hurricane Irma. To promote its grand reopening, Axia pitched several news media outlets offering stories about the company and its new show. Major news outlets ran 14 stories on the reopening, reaching more than 4 million potential customers.
Brightway Insurance wanted to grow their emerging brand. Axia's multiyear PR campaign helped generate inbound franchisee leads for Brightway by researching editorial calendars and pitching media. The total estimated return on investment from media coverage exceeded $350,000 and this particular pitch and story generated 38 new and documented franchise leads.
Sonray Technologies hired Axia to increase awareness for solar-powered car cooler-ventilators across the United States. Axia pitched the media using product news releases, launch video news release, photos, b-roll and samples. The Kulcar product reached approximately 75.4 million consumers with an estimated assigned publicity value of more than $3.7 million.
L. Gale Lemerand hired Axia to promote his invention: a touch-free door-opening system for public restrooms.Axia launched a PR campaign to educate consumers and businesses about the product. The earned media coverage reached more than five million consumers and decision-makers worldwide.
BeWell Health hired Axia to increase brand awareness and sales of its new product launch, Dr. Hana’s Nasopure. Axia pitched the product to news media outlets across the U.S. The campaign earned media coverage in outlets like Health, Parents, Good Housekeeping, National Inquirer and The Wall Street Journal, and helped boost sales to a reported $500,000 annually.
Lee Lewis hired Axia to educate consumers about NiP Energy Dip as a tobacco-free alternative to traditional chewing dip. Axia ran an effective PR campaign gaining media exposure and helping attract retailers that would carry the product. Sales increased by approximately 40 percent during the campaign.
Avianne & Co. hired Axia to strengthen its reputation as a unique custom jeweler and to increase online sales. Axia developed its relationships with top jewelry industry magazines and trade publications and pitched stories about the pieces the company creates for celebrities. Axia earned more than 560 articles published, totaling more than 680 million consumer impressions.