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Successfully rebranding with trade show PR push

Posted by Jason Mudd



Secure-Res hired Axia to rebrand the company as it was growing and expanding its product and service offerings. Axia implemented a product launch and renamed the company Vizergy. Vizergy attracted 93,000 unique website visitors within 24 hours of a media tour.



Secure-Res, an e-commerce booking engine for independent, smaller-chain and franchise hotels turned hotel web-marketing company, contacted Axia Public Relations for a rebranding strategy that would help to better represent the growing company and its expanding products and services. Through Axia’s branding process, Onoma, Axia renamed the company Vizergy and Secure-Res became its signature and productized service.

Along with the change came a logo, tagline, mission, vision, elevator speeches and an unveiling at its major New York City trade show convention with a corresponding media tour. Results quickly followed and within 24 hours of the media tour, Vizergy received 93,000 unique website visitors thanks to its industry trade earned media coverage.



Secure-Res executives sought Axia Public Relations’ strategic marketing expertise to reposition and rename the growing technology-marketing company. The company began with a single product: a booking engine for independent-and smaller-chain hotels called Secure-Res. Now the company offers Web marketing and a host of other services, and it simply outgrown its name. The Axia “Onoma” branding process was soon implemented, and the result was “Vizergy.”

Vizergy = vision + energy. Vision because the company sees multiple moves ahead, staying on top of the relentless evolution of technology and consumer trends. Energy because it has assembled a team of interactive marketing professionals with the firepower to help companies profit. A logo, tagline, mission, vision and elevator speeches soon followed.



As part of the launch, Vizergy needed Axia’s public-relations expertise to help raise awareness and increase visibility for the new name and a new online product. Axia implemented a four-month PR campaign that included  a new product launch in New York City at the HX: The Hotel Experience (formerly International Hotel Motel and Restaurant Show (IHMRS)).



Within 24 hours of the New York media tour, news releases and corresponding earned media/news coverage, Vizergy received 93,000 unique Web site visitors and executives say it was the momentum it needed to boost awareness, understanding, trust and consideration.



To learn how we can help your technology company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).


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Topics: media relations, technology, professional services, small companies, product launch, Jacksonville, medium companies, private companies, B2B, PR projects, travel, trade shows, software, hotel, e-commerce, web marketing

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